{"id":4606,"date":"2025-07-02T10:00:00","date_gmt":"2025-07-02T01:00:00","guid":{"rendered":"https:\/\/fungry.co.jp\/cnaps\/?p=4606"},"modified":"2026-01-30T10:57:29","modified_gmt":"2026-01-30T01:57:29","slug":"btob-lead-acquisition-and-nurturing","status":"publish","type":"post","link":"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/","title":{"rendered":"BtoB\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u6210\u529f\u306b\u5c0e\u304f\uff01\u6226\u7565\u7684\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u308a\u65b9\u3010\u4e8b\u4f8b\u4ed8\u3011"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"530\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/07\/250701_2_main.jpg\" alt=\"\" class=\"wp-image-4607\" srcset=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/07\/250701_2_main.jpg 860w, https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/07\/250701_2_main-768x473.jpg 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" 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style=\"border: 2px solid #baac8d; border-radius: 8px; padding: 25px 15px 15px;\">\n    <legend style=\"background: #baac8d; padding: 6px 10px; border-radius: 5px; color: #ffffff; font-weight: bold; margin-left: 10px; font-size: 1em;\">\n      \u3053\u306e\u8a18\u4e8b\u3067\u5206\u304b\u308b\u3053\u3068\n    <\/legend>\n    <ul style=\"font-size: 16px; line-height: 1.8; margin-top: 0; padding-left: 1.2em;\">\n      <li>\u6210\u679c\u306b\u3064\u306a\u304c\u308bBtoB\u30ea\u30fc\u30c9\u7372\u5f97\u6226\u7565\u306e\u5168\u4f53\u50cf<\/li>\n      <li>\u81ea\u793e\u306e\u5546\u6750\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u6700\u9069\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u30c1\u30e3\u30cd\u30eb\u306e\u898b\u6975\u3081\u65b9<\/li>\n      <li>\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3092\u512a\u826f\u9867\u5ba2\u3078\u3068\u80b2\u3066\u308b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u8853<\/li>\n      <li>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u6539\u5584\u624b\u6cd5<\/li>\n    <\/ul>\n  <\/fieldset>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3081\u3070\u3001\u611f\u899a\u7684\u306a\u65bd\u7b56\u304b\u3089\u8131\u5374\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u518d\u73fe\u6027\u306e\u9ad8\u3044BtoB\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001\u5225\u8a18\u4e8b\u300c<a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8<\/a>\u300d\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\uff3c\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u305f\u3081\u306eWeb\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306e\u30dd\u30a4\u30f3\u30c8\uff0f<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/fungry.co.jp\/cnaps\/download\/content-creation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"150\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/07\/bn_content-creation.png\" alt=\"\" class=\"wp-image-4615\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>\u3000<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\uff3c\u3053\u306e\u8a18\u4e8b\u304c\u97f3\u58f0\u30fb\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306a\u308a\u307e\u3057\u305f\uff01\uff0f<\/strong><\/p>\n\n\n\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/8xRlHqshduw?si=5JpyODlAOYWc2SuT\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#BtoB%E3%81%AE%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%81%A8%E3%81%AF%EF%BC%9F%E5%9F%BA%E6%9C%AC%E3%82%92%E5%88%86%E3%81%8B%E3%82%8A%E3%82%84%E3%81%99%E3%81%8F%E8%A7%A3%E8%AA%AC\" >BtoB\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u306f\uff1f\u57fa\u672c\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%81%AE%E5%AE%9A%E7%BE%A9\" >BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u5b9a\u7fa9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#%E3%81%AA%E3%81%9C%E4%BB%8A%E3%80%81BtoB%E3%81%A7%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%81%8C%E4%B8%8D%E5%8F%AF%E6%AC%A0%E3%81%AA%E3%81%AE%E3%81%8B%EF%BC%9F\" >\u306a\u305c\u4eca\u3001BtoB\u3067\u30ea\u30fc\u30c9\u7372\u5f97\u304c\u4e0d\u53ef\u6b20\u306a\u306e\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%88%90%E5%8A%9F%E3%81%B8%E3%81%AE%E9%81%93%E7%AD%8B\" >BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u3078\u306e\u9053\u7b4b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#BtoB%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%E6%88%A6%E7%95%A5\" >BtoB\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u305f\u3081\u306e\u30c1\u30e3\u30cd\u30eb\u6226\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E6%96%BD%E7%AD%96\" >\u30aa\u30f3\u30e9\u30a4\u30f3\u65bd\u7b56<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#%E3%82%AA%E3%83%95%E3%83%A9%E3%82%A4%E3%83%B3%E6%96%BD%E7%AD%96\" >\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#BtoB%E3%81%A7%E7%8D%B2%E5%BE%97%E3%83%AA%E3%83%BC%E3%83%89%E3%82%92%E9%A1%A7%E5%AE%A2%E3%81%B8%E8%82%B2%E6%88%90%E3%81%99%E3%82%8B%E3%80%8C%E3%83%8A%E3%83%BC%E3%83%81%E3%83%A3%E3%83%AA%E3%83%B3%E3%82%B0%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E6%88%A6%E7%95%A5%E3%80%8D\" >BtoB\u3067\u7372\u5f97\u30ea\u30fc\u30c9\u3092\u9867\u5ba2\u3078\u80b2\u6210\u3059\u308b\u300c\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u300d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#1_%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%A8%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%83%8B%E3%83%BC%E3%81%AE%E8%A8%AD%E8%A8%88\" >1. \u30da\u30eb\u30bd\u30ca\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u8a2d\u8a08<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#2_%E3%83%AA%E3%83%BC%E3%83%89%E3%81%AE%E8%88%88%E5%91%B3%E3%83%BB%E8%A1%8C%E5%8B%95%E3%81%AB%E5%9F%BA%E3%81%A5%E3%81%8F%E3%82%BB%E3%82%B0%E3%83%A1%E3%83%B3%E3%83%86%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%A8%E3%82%B7%E3%83%8A%E3%83%AA%E3%82%AA%E8%A8%AD%E8%A8%88\" >2. \u30ea\u30fc\u30c9\u306e\u8208\u5473\u30fb\u884c\u52d5\u306b\u57fa\u3065\u304f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#3_%E3%83%8A%E3%83%BC%E3%83%81%E3%83%A3%E3%83%AA%E3%83%B3%E3%82%B0%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%AE%E4%BD%9C%E6%88%90%E3%80%90%E4%BA%8B%E4%BE%8B%E7%B4%B9%E4%BB%8B%E3%80%91\" >3. \u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3010\u4e8b\u4f8b\u7d39\u4ecb\u3011<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#4_MA%E3%83%84%E3%83%BC%E3%83%AB%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%9F%E3%83%8A%E3%83%BC%E3%83%81%E3%83%A3%E3%83%AA%E3%83%B3%E3%82%B0%E8%87%AA%E5%8B%95%E5%8C%96%E3%81%A8%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%A9%E3%82%A4%E3%82%BA\" >4. MA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u81ea\u52d5\u5316\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#BtoB%E3%81%AE%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E5%8A%B9%E6%9E%9C%E3%82%92%E6%B8%AC%E3%82%8B%E5%88%86%E6%9E%90%E3%81%A8%E6%94%B9%E5%96%84%E6%96%B9%E6%B3%95\" >BtoB\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u52b9\u679c\u3092\u6e2c\u308b\u5206\u6790\u3068\u6539\u5584\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%83%8B%E3%83%BC%E6%AE%B5%E9%9A%8E%E5%88%A5%E3%81%AEKPI%E8%A8%AD%E5%AE%9A\" >\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u6bb5\u968e\u5225\u306eKPI\u8a2d\u5b9a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#Web%E8%A7%A3%E6%9E%90%E3%83%84%E3%83%BC%E3%83%AB%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%9F%E6%B8%AC%E5%AE%9A%E3%81%A8%E5%88%86%E6%9E%90\" >Web\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u6e2c\u5b9a\u3068\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#AB%E3%83%86%E3%82%B9%E3%83%88%E3%81%AB%E3%82%88%E3%82%8B%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E6%94%B9%E5%96%84\" >A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#%E5%AE%9A%E6%9C%9F%E7%9A%84%E3%81%AA%E5%8A%B9%E6%9E%9C%E6%A4%9C%E8%A8%BC%E3%81%A8PDCA%E3%82%B5%E3%82%A4%E3%82%AF%E3%83%AB%E3%81%AE%E5%AE%9F%E8%B7%B5\" >\u5b9a\u671f\u7684\u306a\u52b9\u679c\u691c\u8a3c\u3068PDCA\u30b5\u30a4\u30af\u30eb\u306e\u5b9f\u8df5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#BtoB%E3%81%AE%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%82%92%E6%88%90%E5%8A%9F%E3%81%95%E3%81%9B%E3%81%9F%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E6%88%A6%E7%95%A5%E4%BA%8B%E4%BE%8B\" >BtoB\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u6210\u529f\u3055\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u4e8b\u4f8b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" 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href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#%E4%BA%8B%E4%BE%8B3_%E3%83%95%E3%83%AA%E3%83%BC%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%EF%BC%9A%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%A8%E3%82%A6%E3%82%A7%E3%83%93%E3%83%8A%E3%83%BC%E9%80%A3%E6%90%BA%E3%81%A7%E5%B0%82%E9%96%80%E6%80%A7%E3%82%92%E7%A2%BA%E7%AB%8B\" >\u4e8b\u4f8b3. \u30d5\u30ea\u30fc\u682a\u5f0f\u4f1a\u793e\uff1a\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u30a6\u30a7\u30d3\u30ca\u30fc\u9023\u643a\u3067\u5c02\u9580\u6027\u3092\u78ba\u7acb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#BtoB%E3%81%AE%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%83%BB%E3%83%8A%E3%83%BC%E3%83%81%E3%83%A3%E3%83%AA%E3%83%B3%E3%82%B0%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E8%B3%AA%E5%95%8F\" >BtoB\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u30fb\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#BtoB%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%81%A8%E3%81%AF%EF%BC%9F\" >BtoB\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#BtoB%E3%81%AB%E3%81%8A%E3%81%84%E3%81%A6%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%81%8C%E4%B8%8D%E5%8F%AF%E6%AC%A0%E3%81%AA%E7%90%86%E7%94%B1%E3%81%AF%EF%BC%9F\" >BtoB\u306b\u304a\u3044\u3066\u30ea\u30fc\u30c9\u7372\u5f97\u304c\u4e0d\u53ef\u6b20\u306a\u7406\u7531\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#BtoB%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%83%8A%E3%83%BC%E3%83%81%E3%83%A3%E3%83%AA%E3%83%B3%E3%82%B0%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E6%88%A6%E7%95%A5%E3%81%A8%E3%81%AF%EF%BC%9F\" >BtoB\u306b\u304a\u3051\u308b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3068\u306f\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-lead-acquisition-and-nurturing\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BtoB%E3%81%AE%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%81%A8%E3%81%AF%EF%BC%9F%E5%9F%BA%E6%9C%AC%E3%82%92%E5%88%86%E3%81%8B%E3%82%8A%E3%82%84%E3%81%99%E3%81%8F%E8%A7%A3%E8%AA%AC\"><\/span>BtoB\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u306f\uff1f\u57fa\u672c\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u57fa\u672c\u7684\u306a\u6982\u5ff5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u3042\u3089\u3086\u308b\u65bd\u7b56\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u610f\u5916\u306b\u8aa4\u89e3\u3055\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u591a\u3044\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u5b9a\u7fa9\u3084BtoC\uff08Business to Consumer\uff09\u3068\u306e\u9055\u3044\u3001\u73fe\u4ee3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u4e0d\u53ef\u6b20\u6027\u3001\u305d\u3057\u3066BtoB\u7279\u6709\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u96e3\u3057\u3055\u3068\u305d\u308c\u3092\u4e57\u308a\u8d8a\u3048\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3064\u3044\u3066\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-1\"><span class=\"ez-toc-section\" id=\"BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%81%AE%E5%AE%9A%E7%BE%A9\"><\/span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u5b9a\u7fa9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u30ea\u30fc\u30c9\u3068\u306f\u3001\u5c06\u6765\u7684\u306b\u9867\u5ba2\u3068\u306a\u308b\u53ef\u80fd\u6027\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u3092\u6307\u3057\u307e\u3059<\/strong>\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u898b\u8fbc\u307f\u9867\u5ba2\u306f\u3001\u4f01\u696d\u3084\u305d\u306e\u62c5\u5f53\u8005\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u306f\u3053\u3046\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u9023\u7d61\u5148\u306a\u3069\u3001\u95a2\u4fc2\u69cb\u7bc9\u306e\u8d77\u70b9\u3068\u306a\u308b\u60c5\u5831\u3092\u5f97\u308b\u305f\u3081\u306e\u6d3b\u52d5\u3067\u3059\u3002BtoB\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306fBtoC\u306b\u6bd4\u3079\u3066\u9ad8\u984d\u3067\u3001\u691c\u8a0e\u671f\u9593\u3082\u9577\u671f\u306b\u53ca\u3076\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001<strong>\u9867\u5ba2\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u6709\u76ca\u306a\u60c5\u5831\u63d0\u4f9b\u3092\u901a\u3058\u3066\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u7406\u89e3\u3092\u5f90\u3005\u306b\u6df1\u3081\u3066\u3082\u3089\u3046\u30d7\u30ed\u30bb\u30b9\u304c\u6b20\u304b\u305b\u307e\u305b\u3093<\/strong>\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u70b9\u306f\u3001\u500b\u4eba\u306e\u611f\u60c5\u3084\u5373\u6642\u7684\u306a\u6b32\u6c42\u306b\u8a34\u3048\u308bBtoC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u5927\u304d\u306a\u9055\u3044\u3067\u3059\u3002BtoB\u3067\u306f\u3001\u7d44\u7e54\u5185\u306e\u591a\u304f\u306e\u95a2\u4fc2\u8005\u304c\u5408\u7406\u7684\u304b\u3064\u9577\u671f\u7684\u306b\u5c0e\u5165\u3084\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u3053\u306eBtoB\u7279\u6709\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3001\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u6226\u7565\u306e\u7b2c\u4e00\u6b69\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u3001<strong>\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u6700\u7d42\u7684\u306a\u76ee\u7684\u306f\u3001\u8cea\u306e\u9ad8\u3044\u5546\u8ac7\u6a5f\u4f1a\u3092\u5275\u51fa\u3057\u3001\u6301\u7d9a\u7684\u306a\u58f2\u4e0a\u306e\u5411\u4e0a\u3001\u305d\u3057\u3066\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u306e\u6700\u5927\u5316\u306b\u3064\u306a\u3052\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-2\"><span class=\"ez-toc-section\" id=\"%E3%81%AA%E3%81%9C%E4%BB%8A%E3%80%81BtoB%E3%81%A7%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%81%8C%E4%B8%8D%E5%8F%AF%E6%AC%A0%E3%81%AA%E3%81%AE%E3%81%8B%EF%BC%9F\"><\/span>\u306a\u305c\u4eca\u3001BtoB\u3067\u30ea\u30fc\u30c9\u7372\u5f97\u304c\u4e0d\u53ef\u6b20\u306a\u306e\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4eca\u65e5\u306eBtoB\u5e02\u5834\u3067\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u91cd\u8981\u6027\u304c\u4e00\u5c64\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<strong>\u8cfc\u8cb7\u62c5\u5f53\u8005\uff08\u30d0\u30a4\u30e4\u30fc\uff09\u306f\u55b6\u696d\u62c5\u5f53\u8005\u3092\u5f85\u3064\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u3089\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u7a4d\u6975\u7684\u306b\u60c5\u5831\u53ce\u96c6\u3092\u884c\u3046\u3088\u3046\u306b\u306a\u3063\u305f<\/strong>\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>2024\u5e74\u306b<a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000005.000064133.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u682a\u5f0f\u4f1a\u793ewib\u304c\u8abf\u67fb\u3057\u305f\u30c7\u30fc\u30bf<\/a>\u306b\u3088\u308b\u3068\u3001<strong>\u8cfc\u8cb7\u62c5\u5f53\u8005\u306e84\uff05\u304c\u55b6\u696d\u62c5\u5f53\u8005\u3068\u63a5\u89e6\u3059\u308b\u524d\u306b\u8cfc\u8cb7\u3092\u6c7a\u5b9a\u3065\u3051\u305f\u60c5\u5831\u306b\u89e6\u308c\u3066\u304a\u308a\u3001\u6c7a\u88c1\u8005\u306e67%\u304c\u55b6\u696d\u62c5\u5f53\u8005\u4ee5\u5916\u306e\u7d4c\u8def\u304b\u3089\u8cfc\u2f0a\u3092\u6c7a\u5b9a\u3057\u3066\u3044\u308b<\/strong>\u3068\u3044\u3046\u7d50\u679c\u304c\u51fa\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b<a href=\"https:\/\/6sense.com\/science-of-b2b\/2024-buyer-experience-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">6sense\u304c\u767a\u8868\u3057\u305f\u30c7\u30fc\u30bf<\/a>\u3067\u306f\u3001<strong>\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e69\uff05\u304c\u5b8c\u4e86\u3059\u308b\u307e\u3067\u55b6\u696d\u62c5\u5f53\u8005\u3068\u63a5\u89e6\u3057\u306a\u3044<\/strong>\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u4e0b\u3067\u3001\u5f93\u6765\u306e\u30d7\u30c3\u30b7\u30e5\u578b\u55b6\u696d\u3060\u3051\u3067\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u6301\u3064\u3053\u3068\u306f\u56f0\u96e3\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u30012024\u5e74\u306b<a href=\"https:\/\/tomorrow-marketing.co.jp\/news\/pr003\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c8\u30a5\u30e2\u30ed\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e\u304c\u5b9f\u65bd\u3057\u305f\u8abf\u67fb<\/a>\u306b\u3088\u308c\u3070\u3001<strong>\u6bd4\u8f03\u691c\u8a0e\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u898b\u3064\u3051\u305f\u304d\u3063\u304b\u3051\uff08\u6d41\u5165\u5143\uff09\u306e67.3\uff05\u304c\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u300d<\/strong>\u3067\u3042\u308a\u3001\u5c55\u793a\u4f1a\u3084\u30a4\u30d9\u30f3\u30c8\u3088\u308a\u591a\u3044\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7d99\u7d9a\u7684\u306b\u7372\u5f97\u3059\u308b\u3053\u3068\u306f\u3001\u52b9\u7387\u7684\u306a\u5546\u8ac7\u6a5f\u4f1a\u306e\u5275\u51fa\u3084\u58f2\u4e0a\u62e1\u5927\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u62e1\u5927\u306a\u3069\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u6210\u9577\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b<a href=\"https:\/\/www.gartner.co.jp\/ja\/newsroom\/press-releases\/pr-20240209\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ac\u30fc\u30c8\u30ca\u30fc\u30b8\u30e3\u30d1\u30f3\u682a\u5f0f\u4f1a\u793e\u306e\u767a\u8868<\/a>\u306b\u3088\u308b\u3068\u3001<strong>2025\u5e74\u307e\u3067\u306bBtoB\u306e\u55b6\u696d\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e80\uff05\u304c\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u3067\u884c\u308f\u308c\u308b\u3068\u4e88\u6e2c<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u3092\u8d77\u70b9\u3068\u3057\u305f\u30ea\u30fc\u30c9\u7372\u5f97\u6226\u7565\u306e\u7acb\u6848\u306f\u6025\u52d9\u3060\u3068\u3044\u3048\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%88%90%E5%8A%9F%E3%81%B8%E3%81%AE%E9%81%93%E7%AD%8B\"><\/span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u3078\u306e\u9053\u7b4b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u306f\u3001BtoC\u3068\u6bd4\u3079\u3066\u7279\u6709\u306e\u96e3\u3057\u3055\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u4e3b\u306a\u7406\u7531\u306f\u3001BtoB\u306a\u3089\u3067\u306f\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u3042\u308a\u307e\u3059\u3002<strong>BtoB\u3067\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u304c\u7d44\u7e54\u5168\u4f53\u306e\u6c7a\u5b9a\u4e8b\u9805\u3068\u306a\u308a\u3001\u305d\u308c\u306b\u5411\u3051\u3066\u8907\u6570\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u95a2\u308f\u308b<\/strong>\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8907\u96d1\u306a\u72b6\u6cc1\u3092\u4e57\u308a\u8d8a\u3048\u308b\u306b\u306f\u3001\u307e\u305a\u76f8\u624b\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u4f01\u696d\u3084\u305d\u306e\u62c5\u5f53\u8005\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u8cfc\u8cb7\u306b\u95a2\u308f\u308b\u3055\u307e\u3056\u307e\u306a\u7acb\u5834\u306e\u4eba\uff08\u62c5\u5f53\u8005\u306e\u4e0a\u53f8\u3084\u6c7a\u88c1\u8005\u306a\u3069\uff09\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3084\u95a2\u5fc3\u4e8b\u306b\u5bc4\u308a\u6dfb\u3046<\/strong>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u306b\u91cd\u8981\u306b\u306a\u308b\u306e\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3068\u3044\u3063\u305f\u591a\u69d8\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u7d99\u7d9a\u7684\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3001\u6642\u9593\u3092\u304b\u3051\u3066\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u3044\u3066\u3044\u304f\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u306b\u304a\u3051\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u306f\u3001\u5225\u8a18\u4e8b\u300c<a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/b2b-contentsmarketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">BtoB\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u52b9\u679c\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3010\u76ee\u7684\u5225\u3011<\/a>\u300d\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BtoB%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%E6%88%A6%E7%95%A5\"><\/span>BtoB\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u305f\u3081\u306e\u30c1\u30e3\u30cd\u30eb\u6226\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/08\/AdobeStock_195689229.jpeg\" alt=\"\" class=\"wp-image-5124\" srcset=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/08\/AdobeStock_195689229.jpeg 1080w, https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/08\/AdobeStock_195689229-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>BtoB\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u6a5f\u4f1a\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001<strong>\u591a\u69d8\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u6226\u7565\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5148\u8ff0\u306e\u3068\u304a\u308a\u3001\u4eca\u65e5\u306e\u8cfc\u8cb7\u62c5\u5f53\u8005\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u4e2d\u5fc3\u306b\u60c5\u5831\u53ce\u96c6\u3057\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u3068\u304f\u306b<strong>\u9ad8\u984d\u306a\u5546\u6750\u3084\u4f01\u696d\u306e\u6839\u5e79\u306b\u95a2\u308f\u308b\u3088\u3046\u306a\u8907\u96d1\u306a\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3059\u308b\u30b1\u30fc\u30b9\u3067\u306f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u63a5\u70b9\u304c\u6c7a\u5b9a\u7684\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3053\u3068\u304c\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093<\/strong>\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u7406\u7531\u3068\u3057\u3066\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306f\u5f97\u306b\u304f\u3044\u300c\u6df1\u3044\u7406\u89e3\u300d\u3068\u300c\u5f37\u3044\u4fe1\u983c\u95a2\u4fc2\u300d\u3092\u7bc9\u3051\u308b\u70b9\u306b\u96c6\u7d04\u3055\u308c\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u76f4\u63a5\u5bfe\u9762\u3067\u8a71\u3059\u3053\u3068\u3067\u71b1\u610f\u304c\u4f1d\u308f\u308a\u3001\u4fe1\u983c\u611f\u304c\u751f\u307e\u308c\u3084\u3059\u3044<\/strong><\/li>\n\n\n\n<li><strong>\u5b9f\u7269\u3092\u898b\u305f\u308a\u64cd\u4f5c\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308b<\/strong><\/li>\n\n\n\n<li><strong>\u8ab2\u984c\u610f\u8b58\u306e\u9ad8\u3044\u9867\u5ba2\u3084\u6c7a\u88c1\u8005\u3068\u76f4\u63a5\u5bfe\u8a71\u3067\u304d\u308b\u6a5f\u4f1a\u306b\u306a\u308b<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u63a5\u70b9\u306f\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u5316\u3055\u305b\u3001\u4fe1\u983c\u3092\u91b8\u6210\u3057\u3001\u6700\u7d42\u7684\u306a\u8cfc\u8cb7\u6c7a\u5b9a\u3092\u5f8c\u62bc\u3057\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u304b\u300d\u3068\u3044\u3046\u4e8c\u8005\u629e\u4e00\u3067\u8003\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001<strong>\u8cfc\u8cb7\u62c5\u5f53\u8005\u306e\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\uff0f\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u63a5\u70b9\u3092\u6226\u7565\u7684\u306b\u8a2d\u8a08\u3057\u3001\u9023\u643a\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u304c\u73fe\u4ee3\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u306e\u30ab\u30ae<\/strong>\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6709\u52b9\u306a\u4e3b\u8981\u30ea\u30fc\u30c9\u7372\u5f97\u30c1\u30e3\u30cd\u30eb\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306b\u5927\u5225\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3068\u6d3b\u7528\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E6%96%BD%E7%AD%96\"><\/span>\u30aa\u30f3\u30e9\u30a4\u30f3\u65bd\u7b56<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. SEO<\/strong><\/h4>\n\n\n\n<p><strong>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u60c5\u5831\u3092\u63a2\u3059\u969b\u306b\u81ea\u793e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3064\u3051\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u91cd\u8981\u306a\u65bd\u7b56<\/strong>\u3067\u3059\u3002BtoB\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u4f01\u696d\u3084\u62c5\u5f53\u8005\u3082\u3001\u610f\u601d\u6c7a\u5b9a\u521d\u671f\u306e\u60c5\u5831\u53ce\u96c6\u6bb5\u968e\u3067\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u5229\u7528\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u524d\u9805\u3067\u3082\u6319\u3052\u305f<a href=\"https:\/\/tomorrow-marketing.co.jp\/news\/pr003\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c8\u30a5\u30e2\u30ed\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e\u306e\u8abf\u67fb<\/a>\u3067\u306f\u3001BtoB\u30b5\u30fc\u30d3\u30b9\u5c0e\u5165\u6642\u306e\u6d41\u5165\u5143\u3068\u3057\u3066\u300cWeb\u691c\u7d22\u3067\u51fa\u3066\u304d\u305f\u6bd4\u8f03\u30b5\u30a4\u30c8\u3084\u63d0\u4f9b\u4f01\u696d\u306eWeb\u30b5\u30a4\u30c8\u300d\u3068\u3044\u3046\u56de\u7b54\u306e\u5272\u5408\u304c\u6700\u591a\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3053\u3068\u304b\u3089\u3082\u5206\u304b\u308b\u3088\u3046\u306b\u3001<strong>\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3068\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a2d\u8a08\u306b\u3088\u3063\u3066\u691c\u7d22\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u3089\u308c\u308c\u3070\u3001\u5e83\u544a\u8cbb\u7528\u3092\u304b\u3051\u305a\u306b\u7d99\u7d9a\u7684\u30fb\u5b89\u5b9a\u7684\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u76ee\u6307\u305b\u308b<\/strong>\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u3001SEO\u6226\u7565\u306e\u6838\u5fc3\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u8a2d\u8a08\u3068\u305d\u306e\u80cc\u666f\u306b\u3042\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\uff08\u691c\u7d22\u610f\u56f3\uff09\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3002\u305d\u306e\u4e0a\u3067\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u8ca2\u732e\u3059\u308b\u5c02\u9580\u7684\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u767a\u4fe1\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u306b\u52a0\u3048\u3001Web\u30b5\u30a4\u30c8\u306e\u69cb\u9020\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u6700\u9069\u5316\u3059\u308b\u30c6\u30af\u30cb\u30ab\u30ebSEO\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>SEO\u306b\u3064\u3044\u3066\u306f\u3001\u5225\u8a18\u4e8b\u300c<a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/seo-column-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO\u3068\u306f\uff1f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4ed5\u7d44\u307f\u304b\u3089\u73fe\u5728\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u77e5\u308d\u3046<\/a>\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. SNS<\/strong><\/h4>\n\n\n\n<p>LinkedIn\u3084Facebook\u3001X\uff08\u65e7Twitter\uff09\u306a\u3069\u306e<strong>SNS\u306f\u3001BtoB\u4f01\u696d\u306b\u3068\u3063\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3078\u306e\u30ea\u30fc\u30c1\u62e1\u5927\u3084\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u69cb\u7bc9\u306b\u6709\u52b9\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb<\/strong>\u3067\u3059\u3002\u3053\u308c\u3089\u306eSNS\u306f\u3001\u3068\u304f\u306bBtoB\u9818\u57df\u306b\u304a\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u308f\u308b\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u3092\u7279\u5b9a\u3057\u3084\u3059\u304f\u3001\u5c02\u9580\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u5171\u6709\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u4fa1\u5024\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u3001<a href=\"https:\/\/tomorrow-marketing.co.jp\/news\/pr003\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c8\u30a5\u30e2\u30ed\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u60c5\u5831\u6e90\u306e\u4e2d\u3067\u306f\u300cWeb\u691c\u7d22\u7d50\u679c\u300d\u3084\u300c\u63d0\u643a\u4f01\u696d\u306eWeb\u30b5\u30a4\u30c8\u300d\u306b\u6b21\u3044\u3067\u300cSNS\u300d\u3084\u300cSNS\u5e83\u544a\u300d\u3082\u591a\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306eSNS\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7279\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>SNS\u306e\u7a2e\u985e<\/strong><\/th><th><strong>\u7279\u6027<\/strong><\/th><\/tr><\/thead><tbody><tr><td>LinkedIn<\/td><td>\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u5411\u3051<\/td><\/tr><tr><td>Facebook<\/td><td>\u8a73\u7d30\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd<\/td><\/tr><tr><td>X\uff08\u65e7Twitter\uff09<\/td><td>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6027\u304c\u9ad8\u3044<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306bSNS\u3092\u6d3b\u7528\u3059\u308b\u969b\u306f\u3001\u88fd\u54c1\u60c5\u5831\u3060\u3051\u3067\u306a\u304f<strong>\u696d\u754c\u306e\u6d1e\u5bdf\u3084\u8ab2\u984c\u89e3\u6c7a\u306e\u30d2\u30f3\u30c8\u306a\u3069\u306e\u300c\u4fa1\u5024\u300d\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u5f62\u6210\u3057\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3066\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001SNS\u3067\u306e\u901a\u5e38\u306e\u60c5\u5831\u767a\u4fe1\u3060\u3051\u3067\u306a\u304f<strong>SNS\u5e83\u544a\u306e\u4f75\u7528\u3082\u52b9\u679c\u7684<\/strong>\u3067\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3084Web\u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306a\u3069\u3092\u5b9a\u671f\u7684\u306b\u5206\u6790\u3057\u3001\u6226\u7565\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u306eSNS\u6d3b\u7528\u306b\u3064\u3044\u3066\u306f\u3001\u6210\u529f\u4e8b\u4f8b\u3068\u3042\u308f\u305b\u3066\u5225\u8a18\u4e8b\u300c<a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/corporate-sns-success-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4f01\u696d\u306eSNS\u6210\u529f\u4e8b\u4f8b5\u9078\uff01\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u5411\u4e0a\u3055\u305b\u308bSNS\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8<\/a>\u300d\u3067\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/h4>\n\n\n\n<p><strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3066\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u5316\u3055\u305b\u3001\u80b2\u6210\uff08\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u3059\u308b\u306e\u306b\u52b9\u679c\u7684\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb<\/strong>\u3067\u3059\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u4f11\u7720\u30ea\u30fc\u30c9\u306e\u6398\u308a\u8d77\u3053\u3057\u3084\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u6a5f\u4f1a\u306e\u5275\u51fa\u3001\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u306e\u30ab\u30ae\u306f\u3001<strong>\u30cb\u30fc\u30ba\u3084\u7279\u6027\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u3001\u5404\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u5c65\u6b74\u306a\u3069\u306e\u30c7\u30fc\u30bf\u304b\u3089\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u300d<\/strong>\u3067\u3059\u3002\u30ea\u30fc\u30c9\u306e\u5c5e\u6027\u3084\u8208\u5473\u95a2\u5fc3\u3001\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u30ea\u30b9\u30c8\u3092\u7d30\u5206\u5316\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u3057\u3001\u5404\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u6700\u9069\u5316\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u914d\u4fe1\uff08\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff09\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fcA\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u95a2\u9023\u30d6\u30ed\u30b0\u8a18\u4e8b\u3092\u9001\u308a\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fcB\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u5c0e\u5165\u4e8b\u4f8b\u3092\u9001\u308b\u3068\u3044\u3063\u305f\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u304c\u6709\u52b9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u958b\u5c01\u3057\u305f\u304f\u306a\u308b\u300c\u9b45\u529b\u7684\u306a\u4ef6\u540d\uff08\u30bf\u30a4\u30c8\u30eb\uff09\u300d\u3068\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u6b21\u306e\u884c\u52d5\u306b\u79fb\u3057\u3084\u3059\u3044\u300c\u660e\u78ba\u306aCTA\uff08\u884c\u52d5\u559a\u8d77\uff09\u3078\u306e\u5c0e\u7dda\u300d\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u306f\u3001\u5225\u8a18\u4e8b\u300c<a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/btob-mail-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">BtoB\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u52b9\u679c\u7684\u306a\u201c\u3084\u308a\u65b9\u201d\u3068\u306f<\/a>\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. \u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/strong><\/h4>\n\n\n\n<p>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u3001BtoB\u4f01\u696d\u304c\u6301\u3064\u5c02\u9580\u77e5\u8b58\u3084\u30ce\u30a6\u30cf\u30a6\u3001\u8abf\u67fb\u7d50\u679c\u306a\u3069\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599\u3067\u3059\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u300c\u4fa1\u5024\u306e\u9ad8\u3044\u60c5\u5831\u300d\u3068\u5f15\u304d\u63db\u3048\u306b\u3001\u30ea\u30fc\u30c9\u60c5\u5831\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u4e3b\u306a\u76ee\u7684\u3068\u306a\u308a\u307e\u3059\u3002BtoB\u5411\u3051\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u8cb7\u62c5\u5f53\u8005\u306f\u3001\u60c5\u5831\u53ce\u96c6\u306e\u6bb5\u968e\u3067\u8a73\u7d30\u306a\u60c5\u5831\u3092\u6c42\u3081\u308b\u50be\u5411\u304c\u5f37\u3044\u305f\u3081\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u3053\u308c\u3092\u89e3\u6d88\u3059\u308b\u6709\u52b9\u306a\u624b\u6bb5\u306e\u3072\u3068\u3064\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u4f5c\u308b\u306e\u306b\u5916\u305b\u306a\u3044\u8981\u4ef6\u5b9a\u7fa9\u9805\u76ee\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30da\u30eb\u30bd\u30ca<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a7\u30fc\u30ba<\/li>\n\n\n\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30a4\u30f3\u30b5\u30a4\u30c8<\/li>\n\n\n\n<li>\u8ab2\u984c\u89e3\u6c7a\u306b\u3064\u306a\u304c\u308b\u30c6\u30fc\u30de\u3084\u30ad\u30fc\u30ef\u30fc\u30c9<\/li>\n\n\n\n<li>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3078\u306e\u5c0e\u7dda\u8a2d\u8a08<\/li>\n<\/ul>\n\n\n\n<p>\u305d\u3057\u3066\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u4f5c\u6210\u30d5\u30ed\u30fc\u306f\u4ee5\u4e0b\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u69cb\u6210\u306e\u4f5c\u6210<\/li>\n\n\n\n<li>\u539f\u7a3f\u30fb\u30c7\u30b6\u30a4\u30f3\u4f5c\u6210<\/li>\n\n\n\n<li>\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u30da\u30fc\u30b8\u8a2d\u5b9a<\/li>\n<\/ol>\n\n\n\n<p>\u307e\u305f\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u300c\u4f5c\u3063\u3066\u7d42\u308f\u308a\u300d\u3067\u306f\u306a\u304f\u3001\u516c\u958b\u5f8c\u306e\u62e1\u6563\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u3084\u52b9\u679c\u6e2c\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u5236\u4f5c\u306b\u3064\u3044\u3066\u306f\u3001\u5225\u8a18\u4e8b\u300c<a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/how-to-create-whitepaper\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3068\u306f\uff1f\u554f\u3044\u5408\u308f\u305b\u6570\u30a2\u30c3\u30d7\u306b\u3064\u306a\u3052\u308b\u5236\u4f5c\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac<\/a>\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\uff3c\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u3064\u306a\u304c\u308b\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u57fa\u672c\u30d1\u30bf\u30fc\u30f3\uff0f<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/fungry.co.jp\/cnaps\/download\/basic-pattern-of-wp\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"150\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/07\/bn_basic-pattern-of-wp.png\" alt=\"\" class=\"wp-image-4613\"\/><\/a><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Web\u5e83\u544a<\/strong><\/h4>\n\n\n\n<p><strong>Web\u5e83\u544a\u306f\u3001\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5c4a\u3051\u3001\u52b9\u7387\u7684\u306b\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084SNS\u5e83\u544a\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306a\u3069\u304c\u6709\u52b9\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u5e83\u544a\u306b\u3064\u3044\u3066\u3001\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7279\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>\u5e83\u544a<\/strong><\/th><th><strong>\u7279\u6027<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/td><td>\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u9023\u52d5\u3057\u9855\u5728\u5c64\u306b\u6709\u52b9<\/td><\/tr><tr><td>SNS\u5e83\u544a<\/td><td>\u8a73\u7d30\u306a\u5c5e\u6027\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u30cb\u30c3\u30c1\u5c64\u306b\u6709\u52b9<\/td><\/tr><tr><td>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a<\/td><td>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5411\u4e0a\u3084\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u6709\u52b9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u306a\u304a\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067Web\u5e83\u544a\u3092\u904b\u7528\u3059\u308b\u969b\u306f\u3001CPA\uff08\u203b1\uff09\u3084CPC\uff08\u203b2\uff09\u3068\u3044\u3063\u305f\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u203b1 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30921\u4ef6\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u30011\u4eba\u3042\u305f\u308a\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u3002<br>\u203b2 \u5e83\u544a\u304c1\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u3054\u3068\u306b\u767a\u751f\u3059\u308b\u8cbb\u7528\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. \u52d5\u753b<\/strong><\/h4>\n\n\n\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001<strong>\u52d5\u753b\u306f\u8907\u96d1\u306a\u88fd\u54c1\u3084\u5c02\u9580\u60c5\u5831\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u5171\u611f\u3092\u6df1\u3081\u308b\u306e\u306b\u6709\u52b9\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb<\/strong>\u3067\u3059\u3002\u88fd\u54c1\u30c7\u30e2\u52d5\u753b\u3067\u6a5f\u80fd\u306e\u9b45\u529b\u3092\u8996\u899a\u7684\u306b\u4f1d\u3048\u305f\u308a\u3001\u9867\u5ba2\u4e8b\u4f8b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u52d5\u753b\u3067\u5c0e\u5165\u5f8c\u306e\u6210\u529f\u30a4\u30e1\u30fc\u30b8\u3092\u5171\u6709\u3057\u305f\u308a\u3068\u3001\u591a\u69d8\u306a\u898b\u305b\u65b9\u30fb\u4f7f\u3044\u65b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u306b\u52d5\u753b\u3092\u4f5c\u308b\u969b\u306b\u306f<strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u5185\u5bb9\u3092\u5fc3\u304c\u3051\u3001\u8996\u8074\u8005\u3092\u60f9\u304d\u3064\u3051\u308b\u5de5\u592b\u3084\u6b21\u306e\u884c\u52d5\u3092\u4fc3\u3059CTA\u306e\u8a2d\u7f6e\u304c\u6210\u529f\u306e\u30ab\u30ae<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002\u5b8c\u6210\u3057\u305f\u52d5\u753b\u306f\u81ea\u793e\u30b5\u30a4\u30c8\u3084SNS\u3067\u6d3b\u7528\u3057\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\u3084\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u5411\u4e0a\u306b\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7. \u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/strong><\/h4>\n\n\n\n<p><strong>\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3068\u306f\u3001\u4f01\u696d\u3084\u56e3\u4f53\u304c\u65b0\u805e\u3084\u30c6\u30ec\u30d3\u3001Web\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u306e\u5831\u9053\u6a5f\u95a2\u306b\u5bfe\u3057\u3066\u65b0\u88fd\u54c1\u3084\u65b0\u898f\u4e8b\u696d\u3001\u30a4\u30d9\u30f3\u30c8\u958b\u50ac\u3068\u3044\u3063\u305f\u516c\u5f0f\u60c5\u5831\u3092\u767a\u8868\u3059\u308b\u305f\u3081\u306e\u6587\u66f8<\/strong>\u3067\u3059\u3002\u300c\u30cb\u30e5\u30fc\u30b9\u30ea\u30ea\u30fc\u30b9\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306e\u76ee\u7684\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u306b\u30cb\u30e5\u30fc\u30b9\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u3068\u3057\u3066\u53d6\u308a\u4e0a\u3052\u3066\u3082\u3089\u3044\u3001\u8a18\u4e8b\u3084\u756a\u7d44\u3068\u3057\u3066\u5831\u9053\u30fb\u62e1\u6563\u30fb\u7d39\u4ecb\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3059\u3002\u5e83\u544a\u8cbb\u3092\u304b\u3051\u305a\u306b\u5e45\u5e83\u3044\u5c64\u3078\u60c5\u5831\u3092\u5c4a\u3051\u3001\u793e\u4f1a\u7684\u306a\u8a8d\u77e5\u5ea6\u3084\u4fe1\u983c\u6027\u306e\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3092\u4f5c\u308b\u969b\u306f\u300c\u5358\u306a\u308b\u5ba3\u4f1d\u300d\u3067\u306f\u306a\u304f\u3001<strong>\u5ba2\u89b3\u7684\u306a\u4e8b\u5b9f\u306b\u57fa\u3065\u3044\u3066\u65b0\u898f\u6027\u30fb\u793e\u4f1a\u6027\u30fb\u72ec\u81ea\u6027\u3068\u3044\u3063\u305f\u5074\u9762\u304b\u3089\u300c\u5831\u9053\u30fb\u62e1\u6563\u30fb\u7d39\u4ecb\u3059\u308b\u306b\u76f8\u5fdc\u3057\u3044\u4fa1\u5024\u300d\u3092\u76db\u308a\u8fbc\u307e\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093<\/strong>\u3002\u52b9\u679c\u7684\u306a\u69cb\u6210\u3068\u3057\u3066\u306f\u3001\u307e\u305a\u30bf\u30a4\u30c8\u30eb\u3067\u7d50\u8ad6\u3092\u4f1d\u3048\u3001\u672c\u6587\u3067\u8a73\u7d30\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u8aac\u660e\u3059\u308b\u3068\u3044\u3063\u305f\u6d41\u308c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306e\u5177\u4f53\u7684\u306a\u66f8\u304d\u65b9\u306f\u5225\u8a18\u4e8b\u300c<a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/pressrelease\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306e\u66f8\u304d\u65b9\u306e\u30b3\u30c4\u30fb\u914d\u4fe1\u65b9\u6cd5<\/a>\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>8. 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class=\"wp-block-heading\"><strong>9. 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class=\"wp-block-heading\" id=\"i-3\"><span class=\"ez-toc-section\" id=\"BtoB%E3%81%A7%E7%8D%B2%E5%BE%97%E3%83%AA%E3%83%BC%E3%83%89%E3%82%92%E9%A1%A7%E5%AE%A2%E3%81%B8%E8%82%B2%E6%88%90%E3%81%99%E3%82%8B%E3%80%8C%E3%83%8A%E3%83%BC%E3%83%81%E3%83%A3%E3%83%AA%E3%83%B3%E3%82%B0%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E6%88%A6%E7%95%A5%E3%80%8D\"><\/span>BtoB\u3067\u7372\u5f97\u30ea\u30fc\u30c9\u3092\u9867\u5ba2\u3078\u80b2\u6210\u3059\u308b\u300c\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/08\/AdobeStock_1387744585.jpeg\" alt=\"\" class=\"wp-image-5125\" srcset=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/08\/AdobeStock_1387744585.jpeg 1080w, https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/08\/AdobeStock_1387744585-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u306f\u30b4\u30fc\u30eb\u3067\u306f\u306a\u304f\u30b9\u30bf\u30fc\u30c8<\/strong>\u3067\u3059\u3002\u3068\u304f\u306bBtoB\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u5148\u8ff0\u306e\u3068\u304a\u308a\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u691c\u8a0e\u671f\u9593\u304c\u9577\u304f\u3001\u9867\u5ba2\u304c\u3059\u3050\u306b\u8cfc\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u30b1\u30fc\u30b9\u306e\u307b\u3046\u304c\u73cd\u3057\u3044\u3068\u8a00\u3048\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306b\u7d99\u7d9a\u7684\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u306a\u304c\u3089\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3066\u3044\u304f\u300c\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u898b\u8fbc\u307f\u9867\u5ba2\u80b2\u6210\uff09\u300d\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7d9a\u3044\u3066\u306f\u3001\u7372\u5f97\u30ea\u30fc\u30c9\u3092\u52b9\u679c\u7684\u306b\u80b2\u6210\u3059\u308b\u305f\u3081\u306e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u6226\u7565\u306b\u3064\u3044\u3066\u3001\u30da\u30eb\u30bd\u30ca\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u8a2d\u8a08\u304b\u3089\u3001\u5177\u4f53\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u3084\u4f5c\u6210\u65b9\u6cd5\u3001MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u307e\u3067\u3001\u5168\u4f53\u50cf\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6226\u7565\u7684\u306a\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u30ea\u30fc\u30c9\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u6700\u7d42\u7684\u306a\u6210\u679c\u3067\u3042\u308b\u6210\u7d04\u3078\u3068\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%A8%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%83%8B%E3%83%BC%E3%81%AE%E8%A8%AD%E8%A8%88\"><\/span>1. \u30da\u30eb\u30bd\u30ca\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u8a2d\u8a08<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u6226\u7565\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068<\/strong>\u3002\u305d\u306e\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u306e\u304c\u3001\u30da\u30eb\u30bd\u30ca\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u8a2d\u8a08\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30da\u30eb\u30bd\u30ca\u306f\u81ea\u793e\u306e\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u3092\u5177\u4f53\u7684\u306b\u63cf\u304d\u51fa\u3057\u305f\u3082\u306e\u3067\u3001BtoB\u3067\u306f\u62c5\u5f53\u8005\u306e\u5f79\u8077\u3084\u696d\u52d9\u5185\u5bb9\u3001\u8ab2\u984c\u3001\u60c5\u5831\u53ce\u96c6\u884c\u52d5\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u304a\u3051\u308b\u5f79\u5272\u306a\u3069\u3092\u7d30\u304b\u304f\u8a2d\u5b9a\u3057\u307e\u3059<\/strong>\u3002\u30da\u30eb\u30bd\u30ca\u304c\u660e\u78ba\u306a\u3089\u660e\u78ba\u306a\u307b\u3069\u3001\u6c42\u3081\u3089\u308c\u308b\u60c5\u5831\u3084\u97ff\u304f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5177\u4f53\u7684\u306b\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30da\u30eb\u30bd\u30ca\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001\u5225\u8a18\u4e8b\u300c<a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/seo-column-3\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO\u30b3\u30e9\u30e0#3 \u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u8a08\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790\u3092\u3057\u3088\u3046<\/a>\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3001\u30da\u30eb\u30bd\u30ca\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3001\u60c5\u5831\u53ce\u96c6\u304b\u3089\u8208\u5473\u30fb\u95a2\u5fc3\u3001\u6bd4\u8f03\u691c\u8a0e\u3092\u7d4c\u3066\u8cfc\u5165\u3084\u305d\u306e\u5f8c\u306e\u30ea\u30d4\u30fc\u30c8\u30fb\u63a8\u5968\u306b\u81f3\u308b\u307e\u3067\u306e\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u305f\u3082\u306e<\/strong>\u3067\u3059\u3002\u5404\u30d5\u30a7\u30fc\u30ba\uff08\u6bb5\u968e\uff09\u3067\u306e\u9867\u5ba2\u306e\u884c\u52d5\u3084\u601d\u8003\u3001\u8ab2\u984c\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u3001\u4f01\u696d\u3068\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3084\u63d0\u4f9b\u3059\u3079\u304d\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u65bd\u7b56\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u8a8d\u77e5\u6bb5\u968e\u3067\u306f\u8ab2\u984c\u559a\u8d77\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u6bb5\u968e\u3067\u306f\u8a73\u7d30\u306a\u88fd\u54c1\u7d39\u4ecb\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u6bd4\u8f03\u691c\u8a0e\u6bb5\u968e\u3067\u306f\u5c0e\u5165\u4e8b\u4f8b\u3084\u88fd\u54c1\u6bd4\u8f03\u8cc7\u6599\u306a\u3069\u304c\u6709\u52b9\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u8a2d\u8a08\u306b\u3088\u308a\u3001\u9867\u5ba2\u8996\u70b9\u306b\u7acb\u3063\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u6226\u7565\u57fa\u76e4\u306e\u69cb\u7bc9\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u3064\u3044\u3066\u306f\u3001\u5225\u8a18\u4e8b\u300c<a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-journey-map\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3067\u9867\u5ba2\u3092\u6df1\u304f\u77e5\u308d\u3046<\/a>\u300d\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E3%83%AA%E3%83%BC%E3%83%89%E3%81%AE%E8%88%88%E5%91%B3%E3%83%BB%E8%A1%8C%E5%8B%95%E3%81%AB%E5%9F%BA%E3%81%A5%E3%81%8F%E3%82%BB%E3%82%B0%E3%83%A1%E3%83%B3%E3%83%86%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%A8%E3%82%B7%E3%83%8A%E3%83%AA%E3%82%AA%E8%A8%AD%E8%A8%88\"><\/span>2. \u30ea\u30fc\u30c9\u306e\u8208\u5473\u30fb\u884c\u52d5\u306b\u57fa\u3065\u304f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3059\u3079\u3066\u306e\u30ea\u30fc\u30c9\u306b\u753b\u4e00\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3057\u3066\u3082\u3001\u5f97\u3089\u308c\u308b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u52b9\u679c\u306f\u9650\u5b9a\u7684\u3067\u3059\u3002\u30ea\u30fc\u30c9\u3054\u3068\u306b\u8ab2\u984c\u3084\u95a2\u5fc3\u5ea6\u3001\u691c\u8a0e\u72b6\u6cc1\u306f\u7570\u306a\u308b\u305f\u3081\u3001\u72b6\u6cc1\u306b\u5408\u308f\u305b\u305f\u304d\u3081\u7d30\u3084\u304b\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8a2d\u8a08\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u7372\u5f97\u30ea\u30fc\u30c9\u3092\u5171\u901a\u306e\u5c5e\u6027\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3067\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002BtoB\u306e\u4e3b\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u57fa\u6e96\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>\u30bb\u30b0\u30e1\u30f3\u30c8\u57fa\u6e96<\/strong><\/th><th><strong>\u5185\u5bb9<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u5c5e\u6027\u60c5\u5831<\/td><td>\u696d\u7a2e\u3084\u4f01\u696d\u898f\u6a21\u3001\u5f79\u8077\u306a\u3069<\/td><\/tr><tr><td>\u8208\u5473\u95a2\u5fc3<\/td><td>\u95b2\u89a7\u30da\u30fc\u30b8\u3084\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u8cc7\u6599\u306a\u3069<\/td><\/tr><tr><td>\u884c\u52d5\u5c65\u6b74<\/td><td>\u30b5\u30a4\u30c8\u8a2a\u554f\u983b\u5ea6\u3084\u30e1\u30fc\u30eb\u53cd\u5fdc\u3001\u30a4\u30d9\u30f3\u30c8\u53c2\u52a0\u5c65\u6b74\u306a\u3069<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u307e\u305f\u3001\u5148\u8ff0\u3057\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u4e0a\u306e\u300c\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u300d\u306a\u3069\u3082\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u3068\u306f\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u300c\u3044\u3064\u300d\u300c\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u300d\u300c\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u300d\u300c\u3069\u306e\u9806\u756a\u3067\u300d\u63d0\u4f9b\u3059\u308b\u304b\u3001\u3068\u3044\u3046\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3<\/strong>\u3067\u3059\u3002\u7279\u5b9a\u306e\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u30ea\u30fc\u30c9\u306b\u5bfe\u3059\u308b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u304a\u793c\u30e1\u30fc\u30eb\u306e\u9001\u4ed8<\/li>\n\n\n\n<li>\u95a2\u9023\u30d6\u30ed\u30b0\u8a18\u4e8b\u7d39\u4ecb<\/li>\n\n\n\n<li>\u5c0e\u5165\u4e8b\u4f8b\u9001\u4ed8<\/li>\n\n\n\n<li>\u500b\u5225\u76f8\u8ac7\u4f1a\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\u3078\u306e\u8a98\u5c0e<\/li>\n<\/ol>\n\n\n\n<p>\u3053\u308c\u3089\u306fMA\u30c4\u30fc\u30eb\u3067\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u3092\u30c8\u30ea\u30ac\u30fc\u306b\u81ea\u52d5\u5b9f\u884c\u3057\u305f\u308a\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3067\u5206\u5c90\u3055\u305b\u305f\u308a\u3067\u304d\u307e\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u30b7\u30ca\u30ea\u30aa\u3092\u5b9a\u671f\u7684\u306b\u52b9\u679c\u6e2c\u5b9a\u3057\u3066\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E3%83%8A%E3%83%BC%E3%83%81%E3%83%A3%E3%83%AA%E3%83%B3%E3%82%B0%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%AE%E4%BD%9C%E6%88%90%E3%80%90%E4%BA%8B%E4%BE%8B%E7%B4%B9%E4%BB%8B%E3%80%91\"><\/span>3. \u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3010\u4e8b\u4f8b\u7d39\u4ecb\u3011<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6210\u5426\u306f\u3001\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u9069\u5207\u6027\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059<\/strong>\u3002\u30ea\u30fc\u30c9\u306e\u72b6\u6cc1\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30d5\u30a7\u30fc\u30ba\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u76ee\u7684\u306b\u5fdc\u3058\u3066\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u304c\u6c42\u3081\u308b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u6df1\u3081\u3066\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3078\u9032\u3093\u3067\u3082\u3089\u3046\u30ab\u30ae\u3067\u3059\u3002<a href=\"https:\/\/53a3b3d3789413ab876e-c1e3bb10b0333d7ff7aa972d61f8c669.ssl.cf1.rackcdn.com\/DGR_DG283_SURV_ContentPref_April_2024_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">2024\u5e74\u306eDemandGen\u306b\u3088\u308b\u8abf\u67fb<\/a>\u3067\u306f\u3001<strong>\u8cfc\u5165\u62c5\u5f53\u8005\u306e42\uff05\u306f\u55b6\u696d\u62c5\u5f53\u8005\u3068\u63a5\u89e6\u3059\u308b\u524d\u306b\u5e73\u57473\uff5e7\u3064\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d88\u8cbb\uff08\u95b2\u89a7\uff09\u3057\u3066\u3044\u308b<\/strong>\u3068\u3044\u3046\u7d50\u679c\u304c\u51fa\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3053\u3068\u304b\u3089\u3082\u3001\u591a\u69d8\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7\u3092\u6226\u7565\u7684\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u5fc5\u8981\u6027\u304c\u3046\u304b\u304c\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u5b9f\u969b\u306b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e8b\u4f8b\u3092\u4f5c\u6210\u30dd\u30a4\u30f3\u30c8\u3068\u3068\u3082\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30e1\u30fc\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4<\/h4>\n\n\n\n<p>\u30e1\u30fc\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u5148\u8ff0\u3057\u305f\u3088\u3046\u306b\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u4e2d\u5fc3\u7684\u306a\u624b\u6bb5\u3067\u3059\u3002\u3088\u308a\u52b9\u679c\u7684\u306b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3059\u308b\u306b\u306f\u3001<strong>\u958b\u5c01\u30fb\u8aad\u4e86\u30fb\u884c\u52d5\u559a\u8d77\u3092\u4fc3\u3059\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u300d\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u306f\u3001\u30ea\u30fc\u30c9\u306e\u5c5e\u6027\u3084\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u304d\u30e1\u30fc\u30eb\u5185\u5bb9\u3092\u500b\u5225\u6700\u9069\u5316\u3059\u308b\u3053\u3068<\/strong>\u3002\u30e1\u30fc\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u304a\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5de5\u592b\u3092\u65bd\u3059\u3053\u3068\u3067\u300c\u81ea\u5206\u306b\u95a2\u4fc2\u3042\u308b\u60c5\u5831\u300d\u3068\u8a8d\u8b58\u3055\u305b\u3001\u958b\u5c01\u7387\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n  <ul style=\"margin-top: 0; padding-left: 1.2em;\">\n    <li><strong>\u4ef6\u540d\u306b\u4f01\u696d\u540d\u3092\u5165\u308c\u308b<\/strong><\/li>\n    <li><strong>\u904e\u53bb\u306b\u95b2\u89a7\u3057\u305f\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u95a2\u9023\u3057\u305f\u6700\u65b0\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b<\/strong><\/li>\n  <\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3068\u304f\u306b\u4ef6\u540d\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u5b9f\u969b\u306b2023\u5e74\u306b<a href=\"https:\/\/www.zippia.com\/advice\/email-subject-line-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">ZIPPIA\u304c\u516c\u8868\u3057\u305f\u30c7\u30fc\u30bf<\/a>\u3067\u306f\u3001\u30e1\u30fc\u30eb\u53d7\u4fe1\u8005\u306e47\uff05\u304c\u4ef6\u540d\u3060\u3051\u3067\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u7d50\u679c\u304c\u51fa\u3066\u3044\u307e\u3059\u3002\u53d7\u3051\u624b\u5074\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u660e\u78ba\u3067\u3001\u304b\u3064\u8208\u5473\u3092\u60f9\u304f\u8a00\u8449\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>\u30e1\u30fc\u30eb\u672c\u6587\u306b\u3064\u3044\u3066\u306f\u300cPREP\u6cd5\u300d\u3092\u610f\u8b58\u3057\u3001\u7c21\u6f54\u3067\u8aad\u307f\u3084\u3059\u304f\u3001\u63d0\u4f9b\u4fa1\u5024\u304c\u4e00\u76ee\u3067\u5206\u304b\u308b\u3088\u3046\u306b\u69cb\u6210\u3059\u308b\u3053\u3068\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002\u8a2d\u7f6e\u3059\u308bCTA\uff08\u884c\u52d5\u559a\u8d77\uff09\u306f\u3001\u6b21\u306b\u53d6\u3063\u3066\u307b\u3057\u3044\u884c\u52d5\u3092\u660e\u78ba\u306b\u793a\u3057\u3001\u76ee\u7acb\u3064\u30dc\u30bf\u30f3\u5f62\u5f0f\u306b\u3059\u308b\u306a\u3069\u30af\u30ea\u30c3\u30af\u3057\u3084\u3059\u3044\u30c7\u30b6\u30a4\u30f3\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u304a\u5f79\u7acb\u3061\u60c5\u5831\u30fb\u30ce\u30a6\u30cf\u30a6\u63d0\u4f9b\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u8a18\u4e8b\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\uff09<\/h4>\n\n\n\n<p>BtoB\u306e\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u306f\u3001<strong>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u76f4\u63a5\u58f2\u308a\u8fbc\u3080\u3088\u308a\u3001\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3084\u5c02\u9580\u7684\u30ce\u30a6\u30cf\u30a6\u3092\u63d0\u4f9b\u3059\u308b\u307b\u3046\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u300c\u304a\u5f79\u7acb\u3061\u60c5\u5831\u30fb\u30ce\u30a6\u30cf\u30a6\u63d0\u4f9b\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u306f<strong>\u4f01\u696d\u306e\u5c02\u9580\u6027\u3068\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u3001\u30ea\u30fc\u30c9\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059<\/strong>\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\u3068\u3057\u3066\u306f\u3001\u8a18\u4e8b\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u304a\u5f79\u7acb\u3061\u60c5\u5831\u30fb\u30ce\u30a6\u30cf\u30a6\u63d0\u4f9b\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3067\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8ab2\u984c\u3084\u6c42\u3081\u308b\u60c5\u5831\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u4e0a\u3067\u81ea\u793e\u306e\u5c02\u9580\u77e5\u8b58\u3084\u72ec\u81ea\u898b\u89e3\u3001\u5177\u4f53\u4f8b\u3092\u76db\u308a\u8fbc\u307f\u3001\u307b\u304b\u3067\u306f\u5f97\u3089\u308c\u306a\u3044\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u307e\u3057\u3087\u3046\u3002\u60c5\u5831\u306e\u6b63\u78ba\u6027\u306f\u3082\u3061\u308d\u3093\u3001\u5c02\u9580\u7684\u306a\u5185\u5bb9\u3092\u5206\u304b\u308a\u3084\u3059\u3044\u8a00\u8449\u3067\u89e3\u8aac\u3057\u3001\u56f3\u3084\u30b0\u30e9\u30d5\u3092\u52b9\u679c\u7684\u306b\u7528\u3044\u308b\u306a\u3069\u8aad\u307f\u3084\u3059\u3055\u306b\u3082\u914d\u616e\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u4e8b\u4f8b\u53d6\u6750\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u5c0e\u5165\u4e8b\u4f8b\u30fb\u304a\u5ba2\u69d8\u306e\u58f0\uff09<\/h4>\n\n\n\n<p>\u8cfc\u8cb7\u62c5\u5f53\u8005\u304cBtoB\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u6bd4\u8f03\u691c\u8a0e\u3059\u308b\u969b\u306b\u6700\u3082\u4fe1\u983c\u3059\u308b\u60c5\u5831\u306e\u3072\u3068\u3064\u304c\u3001<strong>\u5b9f\u969b\u306b\u5c0e\u5165\u3057\u3066\u6210\u679c\u3092\u4e0a\u3052\u305f\u4e8b\u4f8b\u3092\u53d6\u6750\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u4ed6\u793e\u306e\u5c0e\u5165\u4e8b\u4f8b\u3084\u304a\u5ba2\u69d8\u306e\u58f0\uff09<\/strong>\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u4f01\u696d\u304c\u81ea\u3089\u8a9e\u308b\u30e1\u30ea\u30c3\u30c8\u3088\u308a\u3082\u5ba2\u89b3\u7684\u3067\u3001\u8aac\u5f97\u529b\u304c\u3042\u308a\u307e\u3059\u3002<strong>\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u300c\u81ea\u5206\u305f\u3061\u3068\u540c\u69d8\u306e\u8ab2\u984c\u3092\u62b1\u3048\u305f\u4f01\u696d\u304c\u6210\u529f\u3057\u305f\u300d\u3068\u3044\u3046\u5177\u4f53\u7684\u306a\u30a4\u30e1\u30fc\u30b8\u3092\u4e0e\u3048\u3001\u5171\u611f\u3068\u5b89\u5fc3\u611f\u3092\u751f\u307f\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p>\u3088\u308a\u52b9\u679c\u7684\u306a\u4e8b\u4f8b\u53d6\u6750\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001<strong>\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\uff08\u300c\u7269\u8a9e\u300d\u3092\u901a\u3057\u3066\u60c5\u5831\u3092\u4f1d\u3048\u308b\u624b\u6cd5\uff09<\/strong>\u3067\u3059\u3002\u5358\u306b\u4e8b\u5b9f\u3084\u6210\u679c\u6570\u5024\u3092\u7f85\u5217\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8aad\u8005\u304c\u611f\u60c5\u79fb\u5165\u3067\u304d\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u69cb\u7bc9\u3057\u3001\u305d\u306e\u6587\u8108\u306b\u4f1d\u3048\u305f\u3044\u60c5\u5831\u3092\u8f09\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e8b\u4f8b\u53d6\u6750\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e00\u822c\u7684\u306a\u69cb\u6210\u8981\u7d20\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n  <ol style=\"margin-top: 0; padding-left: 1.2em;\">\n    <li>\u5c0e\u5165\u524d\u306e\u8ab2\u984c<\/li>\n    <li>\u5c0e\u5165\u306e\u7d4c\u7def\u3084\u6c7a\u3081\u624b<\/li>\n    <li>\u5177\u4f53\u7684\u306a\u6d3b\u7528\u65b9\u6cd5<\/li>\n    <li>\u5c0e\u5165\u5f8c\u306e\u6210\u679c\uff08\u5b9a\u91cf\u7684\u30fb\u5b9a\u6027\u7684\uff09<\/li>\n    <li>\u304a\u5ba2\u69d8\u306e\u58f0<\/li>\n  <\/ol>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4e8b\u4f8b\u53d6\u6750\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u6642\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n  <ul style=\"margin-top: 0; padding-left: 1.2em;\">\n    <li>\u5177\u4f53\u7684\u306a\u6570\u5024\u3084\u30a8\u30d4\u30bd\u30fc\u30c9\u3092\u542b\u3081\u308b<\/li>\n    <li>\u5199\u771f\u3084\u52d5\u753b\u3092\u76db\u308a\u8fbc\u3080<\/li>\n    <li>\u9867\u5ba2\u306e\u8a00\u8449\u3092\u6d3b\u304b\u3059<\/li>\n    <li>\u8996\u899a\u7684\u306b\u5206\u304b\u308a\u3084\u3059\u3044\u69cb\u6210\u3068\u30c7\u30b6\u30a4\u30f3\u3092\u5fc3\u304c\u3051\u308b<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4e8b\u4f8b\u53d6\u6750\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306b\u3064\u3044\u3066\u306f\u3001\u5225\u8a18\u4e8b\u300c<a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/case-study-article\/\" target=\"_blank\" rel=\"noreferrer noopener\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6709\u52b9\u306a\u4e8b\u4f8b\u53d6\u6750\u8a18\u4e8b\u306e\u5236\u4f5c\u30d5\u30ed\u30fc<\/a>\u300d\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\uff3c\u4e8b\u4f8b\u53d6\u6750\u30b3\u30f3\u30c6\u30f3\u30c4\u53d6\u6750\u4f01\u753b\u66f8\u30c6\u30f3\u30d7\u30ec\u4ed8\u304d\u8cc7\u6599\u306f\u3053\u3061\u3089\uff0f<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/fungry.co.jp\/cnaps\/download\/case-study-article\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"150\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/07\/bn_case-study-article.png\" alt=\"\" class=\"wp-image-4616\"\/><\/a><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">\u9650\u5b9a\u52d5\u753b\u30fb\u8a3a\u65ad\u30b3\u30f3\u30c6\u30f3\u30c4<\/h4>\n\n\n\n<p><strong>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u4e00\u65b9\u7684\u306a\u60c5\u5831\u63d0\u4f9b\u3060\u3051\u3067\u306a\u304f\u3001\u7279\u5225\u611f\u3084\u53cc\u65b9\u5411\u6027\u3092\u6f14\u51fa\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6709\u52b9<\/strong>\u3067\u3059\u3002\u9650\u5b9a\u52d5\u753b\u3084\u8a3a\u65ad\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u305d\u306e\u4ee3\u8868\u4f8b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u9650\u5b9a\u52d5\u753b\u306f\u3001\u7279\u5b9a\u306e\u30ea\u30fc\u30c9\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u306e\u307f\u63d0\u4f9b\u3055\u308c\u308b\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong>\u3067\u3059\u3002\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8a73\u7d30\u30c7\u30e2\u3084\u7279\u5b9a\u696d\u754c\u5411\u3051\u6d3b\u7528\u4e8b\u4f8b\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u300c\u9650\u5b9a\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u4ed8\u52a0\u4fa1\u5024\u3068\u306a\u308a\u3001\u8996\u8074\u610f\u6b32\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u8a3a\u65ad\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30ea\u30fc\u30c9\u304c\u8cea\u554f\u306b\u7b54\u3048\u308b\u3053\u3068\u3067\u81ea\u8eab\u306e\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u306b\u95a2\u3059\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u7d50\u679c\u3084\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u5f97\u3089\u308c\u308b\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong>\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u8ab2\u984c\u89e3\u6c7a\u5ea6\u8a3a\u65ad\u300d\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u30ea\u30fc\u30c9\u306f\u80fd\u52d5\u7684\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068\u3067\u300c\u81ea\u5206\u4e8b\u300d\u3068\u3057\u3066\u6349\u3048\u3084\u3059\u304f\u306a\u308a\u3001\u95a2\u4e0e\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n  <ul style=\"margin-top: 0; padding-left: 1.2em;\">\n    <li>\u63d0\u4f9b\u60c5\u5831\u3084\u8a3a\u65ad\u7d50\u679c\u304c\u30ea\u30fc\u30c9\u306b\u6709\u76ca\u3067\u3042\u308b\u3053\u3068<\/li>\n    <li>\u624b\u8efd\u306b\u53c2\u52a0\u30fb\u8996\u8074\u3067\u304d\u308b\u8a2d\u8a08\u306b\u3059\u308b\u3053\u3068<\/li>\n    <li>\u4f53\u9a13\u5f8c\u306b\u81ea\u7136\u306a\u5f62\u3067\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u5c0e\u7dda\u3092\u8a2d\u3051\u308b\u3053\u3068<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u95a2\u4fc2\u69cb\u7bc9\u578b\u30b3\u30f3\u30c6\u30f3\u30c4<\/h4>\n\n\n\n<p>\u9ad8\u984d\u306aBtoB\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u300c\u5373\u6c7a\u300d\u306f\u7a00\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001<strong>\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u95a2\u4fc2\u69cb\u7bc9\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u91cd\u8981<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u88fd\u54c1\u306e\u8a34\u6c42\u3067\u306f\u306a\u304f\u3001\u30ea\u30fc\u30c9\u306e\u5e83\u7bc4\u306a\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u60c5\u5831\u63d0\u4f9b\u3092\u7d99\u7d9a\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u95a2\u4fc2\u69cb\u7bc9\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u30ec\u30dd\u30fc\u30c8<\/li>\n\n\n\n<li>\u5c02\u9580\u5bb6\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/li>\n\n\n\n<li>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u904b\u55b6<\/li>\n<\/ul>\n\n\n\n<p><strong>\u95a2\u4fc2\u69cb\u7bc9\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u76f4\u63a5\u7684\u306a\u58f2\u308a\u8fbc\u307f\u3092\u907f\u3051\u3001\u9867\u5ba2\u304c\u62b1\u3048\u308b\u8ab2\u984c\u306e\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u5c02\u9580\u7684\u306a\u60c5\u5831\u3084\u30ce\u30a6\u30cf\u30a6\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002\u7d99\u7d9a\u7684\u306a\u4fa1\u5024\u63d0\u4f9b\u3092\u901a\u3058\u3066\u3001\u300c\u6709\u76ca\u306a\u76f8\u8ac7\u76f8\u624b\u300d\u3068\u3057\u3066\u60f3\u8d77\u3055\u308c\u308b\u5b58\u5728\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_MA%E3%83%84%E3%83%BC%E3%83%AB%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%9F%E3%83%8A%E3%83%BC%E3%83%81%E3%83%A3%E3%83%AA%E3%83%B3%E3%82%B0%E8%87%AA%E5%8B%95%E5%8C%96%E3%81%A8%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%A9%E3%82%A4%E3%82%BA\"><\/span>4. MA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u81ea\u52d5\u5316\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/webinar.hbrturkiye.com\/storage\/uploads\/state-of-the-connected-customer-655b114557dfa.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9<\/a>\u306e\u7d99\u7d9a\u7684\u306a\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001BtoB\u9818\u57df\u306b\u304a\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u671f\u5f85\u306f\u6025\u901f\u306b\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3068\u304f\u306b<strong>2023\u5e74\u304b\u30892024\u5e74\u306b\u304b\u3051\u3066\u3001\u500b\u5225\u6271\u3044\u3092\u53d7\u3051\u3066\u3044\u308b\u3068\u611f\u3058\u3066\u3044\u305f\u9867\u5ba2\u306e\u5272\u5408\u306f39\uff05\u304b\u308973\uff05\u3078\u3068\u5927\u5e45\u306b\u5897\u52a0<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3053\u3068\u304b\u3089\u3082\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u6226\u7565\u3092\u52b9\u7387\u7684\u304b\u3064\u9ad8\u5ea6\u306b\u5b9f\u884c\u3059\u308b\u306b\u306f\u3001MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p><strong>MA\u30c4\u30fc\u30eb\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u4ee5\u4e0b\u306e\u4e00\u9023\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u5316\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u30b7\u30b9\u30c6\u30e0<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u898b\u8fbc\u307f\u9867\u5ba2\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406<\/strong><\/li>\n\n\n\n<li><strong>\u5c5e\u6027\u3084\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong><\/li>\n\n\n\n<li><strong>\u8a2d\u8a08\u3055\u308c\u305f\u30b7\u30ca\u30ea\u30aa\u306b\u6cbf\u3063\u305f\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b<\/strong><\/li>\n<\/ol>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306e\u4e3b\u8981\u6a5f\u80fd\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ea\u30fc\u30c9\u60c5\u5831DB\u7ba1\u7406<\/li>\n\n\n\n<li>Web\u30b5\u30a4\u30c8\u884c\u52d5\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/li>\n\n\n\n<li>\u30e1\u30fc\u30eb\u4f5c\u6210\u30fb\u914d\u4fe1<\/li>\n\n\n\n<li>LP\u30fb\u30d5\u30a9\u30fc\u30e0\u4f5c\u6210<\/li>\n\n\n\n<li>\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/li>\n\n\n\n<li>\u52b9\u679c\u6e2c\u5b9a\u30fb\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u306a\u3069<\/li>\n<\/ul>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306e\u9078\u5b9a\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n  <ul style=\"margin-top: 0; padding-left: 1.2em;\">\n    <li>\u81ea\u793e\u306e\u4e8b\u696d\u898f\u6a21\u3084\u76ee\u7684\u306b\u5408\u3063\u305f\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u304b<\/li>\n    <li>\u64cd\u4f5c\u6027\u304c\u9ad8\u3044\u304b<\/li>\n    <li>\u4fa1\u683c\u4f53\u7cfb\u304c\u81ea\u793e\u306e\u4e88\u7b97\u306b\u5408\u3063\u3066\u3044\u308b\u304b<\/li>\n    <li>\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u308b\u304b<\/li>\n    <li>\u65e2\u5b58SFA\/CRM\u3068\u306e\u9023\u643a\u3057\u3084\u3059\u3044\u304b<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u51fa\u3059\u306b\u306f\u3001\u4ee5\u4e0b\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n  <ul style=\"margin-top: 0; padding-left: 1.2em;\">\n    <li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u57fa\u3065\u304f\u7cbe\u7dfb\u306a\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08<\/li>\n    <li>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528<\/li>\n    <li>\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\uff08\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\uff09\u3092\u53ef\u8996\u5316\u3059\u308b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u80fd\u306e\u9069\u5207\u306a\u8a2d\u5b9a<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u3067\u7279\u5b9a\u3055\u308c\u305f\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u306f\u3001\u901f\u3084\u304b\u306b\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3084\u55b6\u696d\u90e8\u9580\u306b\u9023\u643a\u3055\u308c\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BtoB%E3%81%AE%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E5%8A%B9%E6%9E%9C%E3%82%92%E6%B8%AC%E3%82%8B%E5%88%86%E6%9E%90%E3%81%A8%E6%94%B9%E5%96%84%E6%96%B9%E6%B3%95\"><\/span>BtoB\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u52b9\u679c\u3092\u6e2c\u308b\u5206\u6790\u3068\u6539\u5584\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"709\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/08\/AdobeStock_91387706.jpeg\" alt=\"\" class=\"wp-image-5132\" srcset=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/08\/AdobeStock_91387706.jpeg 1080w, https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/08\/AdobeStock_91387706-768x504.jpeg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>BtoB\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u6226\u7565\u3067\u306f\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u52b9\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u30fb\u5206\u6790\u3057\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002\u5b9a\u671f\u7684\u306aKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306e\u78ba\u8a8d\u3068\u5206\u6790\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u306a\u304c\u3089\u65bd\u7b56\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%83%8B%E3%83%BC%E6%AE%B5%E9%9A%8E%E5%88%A5%E3%81%AEKPI%E8%A8%AD%E5%AE%9A\"><\/span>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u6bb5\u968e\u5225\u306eKPI\u8a2d\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3057\u3066\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u306b\u306f\u3001\u9069\u5207\u306aKPI\u306e\u8a2d\u5b9a\u304c\u4e0d\u53ef\u6b20<\/strong>\u3067\u3059\u3002KPI\u306f\u3001\u6d3b\u52d5\u304c\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u9806\u8abf\u304b\u3069\u3046\u304b\u3092\u793a\u3059\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002\u3068\u304f\u306bBtoB\u3067\u306f\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u9577\u3044\u305f\u3081\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6bb5\u968e\u3054\u3068\u306bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5404\u6bb5\u968e\u306b\u304a\u3051\u308bKPI\u4f8b\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>\u30d5\u30a7\u30fc\u30ba<\/strong><\/th><th><strong>KPI\u4f8b<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u8a8d\u77e5<\/td><td>\u30fbPV\u6570\uff0f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<br>\u30fb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570<\/td><\/tr><tr><td>\u8208\u5473\u30fb\u95a2\u5fc3<\/td><td>\u30fbMQL\u6570<br>\u30fb\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570<\/td><\/tr><tr><td>\u6bd4\u8f03\u691c\u8a0e<\/td><td>\u30fbSQL\u6570<br>\u30fb\u554f\u3044\u5408\u308f\u305b\u6570<\/td><\/tr><tr><td>\u8cfc\u5165<\/td><td>\u30fb\u53d7\u6ce8\u6570<br>\u30fbCVR<\/td><\/tr><tr><td>\u63a8\u5968\u30fb\u7d99\u7d9a<\/td><td>\u30fbLTV<br>\u30fbNPS<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>KPI\u306f\u904e\u53bb\u5b9f\u7e3e\u3084\u696d\u754c\u5e73\u5747\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u304b\u3089\u9006\u7b97\u3057\u3001\u73fe\u5b9f\u7684\u304b\u3064\u6311\u6226\u7684\u306a\u6570\u5024\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Web%E8%A7%A3%E6%9E%90%E3%83%84%E3%83%BC%E3%83%AB%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%9F%E6%B8%AC%E5%AE%9A%E3%81%A8%E5%88%86%E6%9E%90\"><\/span>Web\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u6e2c\u5b9a\u3068\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>BtoB\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u52b9\u679c\u3092\u6e2c\u308b\u5206\u6790\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001Web\u89e3\u6790\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u91cd\u8981<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>Google\u304c\u63d0\u4f9b\u3059\u308bWeb\u89e3\u6790\u30c4\u30fc\u30eb\u30fbGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA4\uff09\u306f\u3001\u81ea\u793e\u304c\u767a\u4fe1\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3084\u6210\u679c\u3092\u6e2c\u5b9a\u30fb\u5206\u6790\u3057\u3001\u6539\u5584\u70b9\u3092\u767a\u898b\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6307\u6a19\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>\u5206\u6790\u5185\u5bb9<\/strong><\/th><th><strong>\u4e3b\u306a\u6307\u6a19\u4f8b<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5206\u6790<\/td><td>\u30fb\u8a2a\u554f\u8005\u6570<br>\u30fb\u6d41\u5165\u30c1\u30e3\u30cd\u30eb<br>\u30fb\u65b0\u898f<br>\u30fb\u30ea\u30d4\u30fc\u30bf\u30fc\u5272\u5408<\/td><\/tr><tr><td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5206\u6790<\/td><td>\u30fb\u5e73\u5747\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593<br>\u30fb\u76f4\u5e30\u7387<br>\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/td><\/tr><tr><td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5206\u6790<\/td><td>\u30fb\u8cc7\u6599\u8acb\u6c42<br>\u30fb\u554f\u3044\u5408\u308f\u305b<\/td><\/tr><tr><td>\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30d5\u30ed\u30fc\u5206\u6790<\/td><td>\u30fb\u30b5\u30a4\u30c8\u5185\u30da\u30fc\u30b8\u9077\u79fb<br>\u30fb\u96e2\u8131\u7b87\u6240<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u3069\u306e\u65bd\u7b56\u304c\u52b9\u679c\u7684\u304b\u3092\u8a55\u4fa1\u3057\u3001\u6539\u5584\u7b56\u3092\u7acb\u3066\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>GA4\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"border: 2px solid #960000; padding: 10px; border-radius: 10px; background: ;\">\n  <b>\u95a2\u9023\u8a18\u4e8b<\/b>\n  <div><a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-ga4\/\" target=\"_blank\" rel=\"noreferrer noopener\">GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u65b9\u6cd5\u3068\u57fa\u672c\u7684\u306a\u898b\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/div>\n  <div><a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/how-to-introduce-ga4\/\" target=\"_blank\" rel=\"noreferrer noopener\">GA4\u306e\u5c0e\u5165\u65b9\u6cd5\uff01\u5c0e\u5165\u5f8c\u306b\u5f79\u7acb\u3064\u521d\u671f\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u3082\u89e3\u8aac<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AB%E3%83%86%E3%82%B9%E3%83%88%E3%81%AB%E3%82%88%E3%82%8B%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E6%94%B9%E5%96%84\"><\/span>A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>A\/B\u30c6\u30b9\u30c8\u306f\u3001\u7570\u306a\u308b2\u3064\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u793a\u3057\u3001\u3069\u3061\u3089\u304c\u9ad8\u3044\u6210\u679c\uff08\u30af\u30ea\u30c3\u30af\u7387\u3084CVR\u306a\u3069\uff09\u3092\u4e0a\u3052\u308b\u304b\u3092\u6bd4\u8f03\u691c\u8a3c\u3059\u308b\u624b\u6cd5<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c6\u30b9\u30c8\u306f\u4ee5\u4e0b\u306e\u6d41\u308c\u3067\u9032\u3081\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u76ee\u7684\u3068\u4eee\u8aac\u306e\u8a2d\u5b9a<\/li>\n\n\n\n<li>\u30c6\u30b9\u30c8\u5bfe\u8c61\u306e\u9078\u5b9a<\/li>\n\n\n\n<li>\u30c6\u30b9\u30c8\u30d1\u30bf\u30fc\u30f3\u306e\u4f5c\u6210<\/li>\n\n\n\n<li>\u5b9f\u65bd\u3068\u30c7\u30fc\u30bf\u53ce\u96c6<\/li>\n\n\n\n<li>\u7d50\u679c\u306e\u6e2c\u5b9a\u3068\u6bd4\u8f03<\/li>\n\n\n\n<li>\u6539\u5584\u7b56\u306e\u5b9f\u65bd<\/li>\n<\/ol>\n\n\n\n<p>\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3084CTA\u30dc\u30bf\u30f3\u306e\u6587\u8a00\u30fb\u8272\u30fb\u914d\u7f6e\u3001\u30e1\u30a4\u30f3\u30d3\u30b8\u30e5\u30a2\u30eb\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u9805\u76ee\u6570\u3001\u30e1\u30fc\u30eb\u4ef6\u540d\u306a\u3069\u3092\u5bfe\u8c61\u306b\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6700\u9069\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AE%9A%E6%9C%9F%E7%9A%84%E3%81%AA%E5%8A%B9%E6%9E%9C%E6%A4%9C%E8%A8%BC%E3%81%A8PDCA%E3%82%B5%E3%82%A4%E3%82%AF%E3%83%AB%E3%81%AE%E5%AE%9F%E8%B7%B5\"><\/span>\u5b9a\u671f\u7684\u306a\u52b9\u679c\u691c\u8a3c\u3068PDCA\u30b5\u30a4\u30af\u30eb\u306e\u5b9f\u8df5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>BtoB\u306e\u5e02\u5834\u74b0\u5883\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u3001\u7af6\u5408\u52d5\u5411\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002BtoB\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u6226\u7565\u3092\u6301\u7d9a\u7684\u306b\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001<strong>\u8a08\u753b\u306e\u5b9f\u884c\u3060\u3051\u3067\u306a\u304f\u5b9a\u671f\u7684\u306a\u52b9\u679c\u691c\u8a3c\u3068\u6226\u7565\u306e\u67d4\u8edf\u306a\u898b\u76f4\u3057\u30fb\u6539\u5584\u3092\u7d9a\u3051\u308bPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304c\u4e0d\u53ef\u6b20<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bPDCA\u30b5\u30a4\u30af\u30eb\u306e\u5177\u4f53\u4f8b\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>\u9805\u76ee<\/strong><\/th><th><strong>\u5177\u4f53\u4f8b<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u8a08\u753b\uff08Plan\uff09<\/td><td>KGI\u30fbKPI\u8a2d\u5b9a\u3001\u65bd\u7b56\u30fb\u4e88\u7b97\u30fb\u30ea\u30bd\u30fc\u30b9\u8a08\u753b<\/td><\/tr><tr><td>\u5b9f\u884c\uff08Do\uff09<\/td><td>\u8a08\u753b\u306b\u57fa\u3065\u3044\u305f\u65bd\u7b56\u5b9f\u884c<\/td><\/tr><tr><td>\u8a55\u4fa1\uff08Check\uff09<\/td><td>KPI\u9032\u6357\u78ba\u8a8d\u3001\u52b9\u679c\u6e2c\u5b9a\u3001\u76ee\u6a19\u9054\u6210\u5ea6\u8a55\u4fa1\u3001\u6210\u529f\u30fb\u5931\u6557\u8981\u56e0\u5206\u6790<\/td><\/tr><tr><td>\u6539\u5584\uff08Action\uff09<\/td><td>\u8a55\u4fa1\u7d50\u679c\u3092\u8e0f\u307e\u3048\u305f\u65bd\u7b56\u306e\u7d99\u7d9a\u30fb\u6539\u5584\u30fb\u4e2d\u6b62\u5224\u65ad\u3001\u6b21\u306e\u8a08\u753b\u3078\u6d3b\u7528<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u52b9\u679c\u691c\u8a3c\u306e\u983b\u5ea6\u306f\u65bd\u7b56\u306b\u3088\u308a\u7570\u306a\u308a\u3001Web\u5e83\u544a\u306a\u3089\u9031\u6b21\u3001\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u306a\u3089\u6708\u6b21\u3084\u56db\u534a\u671f\u3054\u3068\u306a\u3069\u3068\u6c7a\u3081\u3066\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>PDCA\u3092\u52b9\u679c\u7684\u306b\u56de\u3057\u3001\u6210\u679c\u3092\u7d99\u7d9a\u7684\u306b\u9ad8\u3081\u308b\u30b3\u30c4\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n  <ul style=\"margin-top: 0; padding-left: 1.2em;\">\n    <li>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u5ba2\u89b3\u7684\u8a55\u4fa1<\/li>\n    <li>\u90e8\u9580\u9593\u3067\u306e\u60c5\u5831\u5171\u6709\u30fb\u9023\u643a<\/li>\n    <li>\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u30fb\u884c\u52d5<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BtoB%E3%81%AE%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%82%92%E6%88%90%E5%8A%9F%E3%81%95%E3%81%9B%E3%81%9F%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E6%88%A6%E7%95%A5%E4%BA%8B%E4%BE%8B\"><\/span>BtoB\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u6210\u529f\u3055\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u4e8b\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>BtoB\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6226\u7565\u3084\u624b\u6cd5\u304c\u3001\u5b9f\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u73fe\u5834\u3067\u3069\u306e\u3088\u3046\u306b\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u306b\u306f\u3001\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u696d\u7a2e\u3084\u65bd\u7b56\u306e\u7570\u306a\u308bBtoB\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%8B%E4%BE%8B1_%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%B7%E3%83%9E%E3%83%86%E3%83%83%E3%82%AF%EF%BC%9A%E3%83%8B%E3%83%83%E3%83%81%E5%B8%82%E5%A0%B4%E7%89%B9%E5%8C%96%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%A7%E5%AE%89%E5%AE%9A%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97\"><\/span>\u4e8b\u4f8b1. \u682a\u5f0f\u4f1a\u793e\u30b7\u30de\u30c6\u30c3\u30af\uff1a\u30cb\u30c3\u30c1\u5e02\u5834\u7279\u5316\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u5b89\u5b9a\u30ea\u30fc\u30c9\u7372\u5f97<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7279\u6b8a\u90e8\u54c1\u30e1\u30fc\u30ab\u30fc\u306e\u682a\u5f0f\u4f1a\u793e\u30b7\u30de\u30c6\u30c3\u30af\u306f\u3001\u30cb\u30c3\u30c1\u5e02\u5834\u3067\u9ad8\u3044\u6280\u8853\u529b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u540c\u793e\u306b\u306f\u3001\u300c\u5c02\u9580\u6280\u8853\u304c\u4f1d\u308f\u308a\u306b\u304f\u304f\u53d7\u6ce8\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u8ab2\u984c\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u540c\u6642\u306b\u3001\u540c\u793e\u306e\u9867\u5ba2\u306f\u90e8\u54c1\u4ed5\u69d8\u5909\u66f4\u3054\u3068\u306e\u30b3\u30b9\u30c8\u3084\u7d0d\u671f\u3001\u65e2\u5b58\u8a2d\u5099\u306e\u6545\u969c\u3001\u5fae\u5c0f\u90e8\u54c1\u306e\u9759\u96fb\u6c17\u306b\u3088\u308b\u642c\u9001\u30c8\u30e9\u30d6\u30eb\u306a\u3069\u3092\u62b1\u3048\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001\u540c\u793e\u306f<strong>\u30d1\u30fc\u30c4\u30d5\u30a3\u30fc\u30c0\uff08\u90e8\u54c1\u4f9b\u7d66\u88c5\u7f6e\uff09\u306b\u7279\u5316\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u5c55\u958b<\/strong>\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3057\u3066\u3044\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n  <ul style=\"margin-top: 0; padding-left: 1.2em;\">\n    <li>\u52d5\u753b\u30fb\u5199\u771f\u30b3\u30f3\u30c6\u30f3\u30c4\uff1a\u9ad8\u3044\u6280\u8853\u529b\u3092\u52d5\u753b\u3084\u5199\u771f\u3067\u8996\u899a\u7684\u306b\u89e3\u8aac<\/li>\n    <li>\u30d6\u30ed\u30b0\u8a18\u4e8b\uff1a\u88fd\u9020\u5de5\u7a0b\u306e\u88cf\u5074\u3084\u4ed6\u793e\u6bd4\u8f03\u3001\u9867\u5ba2\u8ab2\u984c\u3078\u306e\u5177\u4f53\u7684\u89e3\u6c7a\u7b56\u3092\u5e73\u6613\u306a\u8a00\u8449\u3067\u7d39\u4ecb<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u9867\u5ba2\u8ab2\u984c\u306b\u5bc4\u308a\u6dfb\u3044\u3001\u89e3\u6c7a\u3067\u304d\u308b\u6280\u8853\u3084\u30ce\u30a6\u30cf\u30a6\u3092\u524d\u9762\u306b\u51fa\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5c02\u9580\u5916\u306e\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306b\u4f5c\u6210\u3057\u305f\u306e\u3067\u3059\u3002\u3053\u306e\u7d50\u679c\u3001<strong>\u65b0\u898f\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u5927\u5e45\u306b\u5897\u52a0\u3057\u3001Web\u30b5\u30a4\u30c8\u7d4c\u7531\u306e\u554f\u3044\u5408\u308f\u305b\u6570\u306f3.1\u500d\u3001\u5e74\u9593\u58f2\u4e0a\u306f1.7\u500d\u306b\u4f38\u9577<\/strong>\u3002<strong>\u5e83\u544a\u8cbb\u3092\u524a\u6e1b\u3057\u3064\u3064\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u5b89\u5b9a\u7372\u5f97\u3057\u3001\u6210\u7d04\u7387\u30822\u500d\u4ee5\u4e0a\u306b\u5411\u4e0a<\/strong>\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u6210\u529f\u8981\u56e0\u306f\u3001\u300c\u9ad8\u3044\u6280\u8853\u529b\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u308b\u300d\u3068\u3044\u3063\u305f\u52aa\u529b\u3092\u5fb9\u5e95\u3057\u305f\u70b9\u3067\u3059\u3002\u5177\u4f53\u7684\u306a\u8ab2\u984c\u89e3\u6c7a\u306b\u76f4\u7d50\u3059\u308b\u60c5\u5831\u63d0\u4f9b\u3067\u4fe1\u983c\u3092\u78ba\u7acb\u3057\u3001\u5b89\u5b9a\u7684\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u9ad8\u3044\u6210\u7d04\u7387\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%8B%E4%BE%8B2_%E3%83%AD%E3%82%B8%E3%82%B9%E3%83%86%E3%82%A3%E3%83%BC%E3%83%89%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%EF%BC%9AMA%E9%80%A3%E6%90%BA%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%A7%E4%BC%91%E7%9C%A0%E3%83%AA%E3%83%BC%E3%83%89%E3%82%92%E6%8E%98%E3%82%8A%E8%B5%B7%E3%81%93%E3%81%97\"><\/span>\u4e8b\u4f8b2. \u30ed\u30b8\u30b9\u30c6\u30a3\u30fc\u30c9\u682a\u5f0f\u4f1a\u793e\uff1aMA\u9023\u643a\u30e1\u30fc\u30eb\u3067\u4f11\u7720\u30ea\u30fc\u30c9\u3092\u6398\u308a\u8d77\u3053\u3057<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>EC\u4e8b\u696d\u8005\u5411\u3051\u306b\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u81ea\u52d5\u5009\u5eab\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30ed\u30b8\u30b9\u30c6\u30a3\u30fc\u30c9\u682a\u5f0f\u4f1a\u793e\u3067\u306f\u3001\u300c\u591a\u304f\u306e\u30ea\u30fc\u30c9\u60c5\u5831\u3092\u4fdd\u6709\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u591a\u304f\u304c\u4f11\u7720\u72b6\u614b\u3067\u6709\u52b9\u6d3b\u7528\u3067\u304d\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u306b\u9650\u308a\u304c\u3042\u308a\u3001\u5168\u4f11\u7720\u30ea\u30fc\u30c9\u3078\u306e\u624b\u4f5c\u696d\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u975e\u73fe\u5b9f\u7684\u3068\u3044\u3046\u72b6\u614b\u3002\u305d\u3053\u3067<strong>MA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3001\u4f11\u7720\u30ea\u30fc\u30c9\u306e\u6398\u308a\u8d77\u3053\u3057\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u5b9f\u65bd<\/strong>\u3002\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u7279\u6027\u3084\u60f3\u5b9a\u95a2\u5fc3\u4e8b\u306b\u5408\u308f\u305b\u3001\u6bb5\u968e\u7684\u306b\u60c5\u5831\u63d0\u4f9b\u3059\u308b\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u8a08\u3057MA\u30c4\u30fc\u30eb\u3067\u81ea\u52d5\u914d\u4fe1\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>\u914d\u4fe1\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4fa1\u5024\u306e\u9ad8\u3044\u60c5\u5831\uff08\u6700\u65b0\u60c5\u5831\u3001\u6210\u529f\u4e8b\u4f8b\u3001\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u306a\u3069\uff09\u3092\u4e2d\u5fc3\u306b\u69cb\u6210<\/strong>\u3002MA\u30c4\u30fc\u30eb\u306eWeb\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u6a5f\u80fd\u3067<strong>\u4f11\u7720\u30ea\u30fc\u30c9\u306e\u30b5\u30a4\u30c8\u518d\u8a2a\u554f\u3092\u691c\u77e5\u3057\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306b\u30a2\u30e9\u30fc\u30c8\u901a\u77e5\u3001\u5373\u5ea7\u306b\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3059\u308b\u4f53\u5236\u3092\u69cb\u7bc9<\/strong>\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u6226\u7565\u7684\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u3001<strong>\u4fdd\u6709\u4f11\u7720\u30ea\u30fc\u30c9\u3092\u518d\u30a2\u30af\u30c6\u30a3\u30d6\u5316\u3057\u3001\u8907\u6570\u306e\u5927\u578b\u6848\u4ef6\u3092\u5275\u51fa<\/strong>\u3002\u3055\u3089\u306b<strong>MA\u6d3b\u7528\u65bd\u7b56\u8d77\u70b9\u306e\u53d7\u6ce8\u4ef6\u6570\u306f\u3001\u524d\u5e74\u6bd4264%\u306b\u5897\u52a0<\/strong>\u3057\u307e\u3057\u305f\u3002\u6210\u529f\u306fMA\u30c4\u30fc\u30eb\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3001\u4f11\u7720\u30ea\u30fc\u30c9\u3078\u7db2\u7f85\u7684\u304b\u3064\u52b9\u7387\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u73fe\u3057\u305f\u70b9\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%8B%E4%BE%8B3_%E3%83%95%E3%83%AA%E3%83%BC%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%EF%BC%9A%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%A8%E3%82%A6%E3%82%A7%E3%83%93%E3%83%8A%E3%83%BC%E9%80%A3%E6%90%BA%E3%81%A7%E5%B0%82%E9%96%80%E6%80%A7%E3%82%92%E7%A2%BA%E7%AB%8B\"><\/span>\u4e8b\u4f8b3. \u30d5\u30ea\u30fc\u682a\u5f0f\u4f1a\u793e\uff1a\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u30a6\u30a7\u30d3\u30ca\u30fc\u9023\u643a\u3067\u5c02\u9580\u6027\u3092\u78ba\u7acb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30af\u30e9\u30a6\u30c9\u4f1a\u8a08\u30bd\u30d5\u30c8\u306a\u3069\u306eSaaS\u578b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u30d5\u30ea\u30fc\u682a\u5f0f\u4f1a\u793e\u306f\u3001\u300c\u5275\u696d\u521d\u671f\u306e\u77e5\u540d\u5ea6\u4e0d\u8db3\u3068\u3001\u5c02\u9580\u6027\u306e\u9ad8\u3044\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u4f1d\u9054\u3059\u308b\u96e3\u3057\u3055\u300d\u306b\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u540c\u793e\u306f\u3001<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8ef8\u306b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u6226\u7565\u7684\u306b\u9023\u643a\u3055\u305b\u3001\u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\uff08\u7279\u5b9a\u306e\u5206\u91ce\u306b\u304a\u3044\u3066\u696d\u754c\u3084\u793e\u4f1a\u3092\u30ea\u30fc\u30c9\u3059\u308b\u3053\u3068\uff09\u306e\u78ba\u7acb\u3068\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u76ee\u6307\u3057\u307e\u3057\u305f<\/strong>\u3002<\/p>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u306f<strong>\u4f1a\u8a08\u30fb\u7d4c\u7406\u306b\u95a2\u3059\u308b\u5c02\u9580\u30ce\u30a6\u30cf\u30a6\u3084\u6cd5\u6539\u6b63\u60c5\u5831\u3001\u5c0e\u5165\u4e8b\u4f8b\u306a\u3069\u3092\u767a\u4fe1\u3057\u3001SEO\u5bfe\u7b56\u3067\u691c\u7d22\u6d41\u5165\u3092\u7372\u5f97<\/strong>\u3002\u3055\u3089\u306b\u5c02\u9580\u30c6\u30fc\u30de\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u5b9a\u671f\u958b\u50ac\u3057\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u96c6\u5ba2\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u5185\u5bb9\u3092\u30d6\u30ed\u30b0\u8a18\u4e8b\u3068\u3057\u3066\u4e8c\u6b21\u5229\u7528\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u60c5\u5831\u3092SNS\u3067\u3082\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c1\u3092\u6700\u5927\u5316\u3002\u8a73\u7d30\u30ce\u30a6\u30cf\u30a6\u3084\u72ec\u81ea\u30c7\u30fc\u30bf\u3092\u307e\u3068\u3081\u305f\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3082\u63d0\u4f9b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u65bd\u7b56\u306e\u7d50\u679c\u3001<strong>\u696d\u754c\u5185\u306b\u304a\u3051\u308b\u8a8d\u77e5\u5ea6\u3068\u4fe1\u983c\u6027\u304c\u5411\u4e0a<\/strong>\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u8cea\u306e\u9ad8\u3044\u5f15\u304d\u5408\u3044\u304c\u5897\u52a0\u3057\u3001<strong>\u5e83\u544a\u8cbb\u3092\u304b\u3051\u305a\u306b\u591a\u304f\u306e\u30ea\u30fc\u30c9\u304c\u5897\u52a0<\/strong>\u3002\u5c02\u9580\u6027\u306e\u9ad8\u3044\u72ec\u81ea\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u308b\u4fa1\u5024\u63d0\u4f9b\u3068\u3001\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306e\u6226\u7565\u7684\u9023\u643a\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u591a\u89d2\u7684\u5c55\u958b\u30fb\u518d\u5229\u7528\u306b\u3088\u308b\u76f8\u4e57\u52b9\u679c\u304c\u3001\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u3063\u305f\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BtoB%E3%81%AE%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%83%BB%E3%83%8A%E3%83%BC%E3%83%81%E3%83%A3%E3%83%AA%E3%83%B3%E3%82%B0%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E8%B3%AA%E5%95%8F\"><\/span>BtoB\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u30fb\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>BtoB\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u7372\u5f97\u304a\u3088\u3073\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BtoB%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>BtoB\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u3068\u306f\u3001\u5c06\u6765\u7684\u306b\u9867\u5ba2\u3068\u306a\u308b\u53ef\u80fd\u6027\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u3092\u6307\u3057\u307e\u3059\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u898b\u8fbc\u307f\u9867\u5ba2\u306f\u3001\u4f01\u696d\u3084\u305d\u306e\u62c5\u5f53\u8005\u3068\u306a\u308a\u307e\u3059\u3002\u30ea\u30fc\u30c9\u7372\u5f97\u306f\u3053\u3046\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u9023\u7d61\u5148\u306a\u3069\u3001\u95a2\u4fc2\u69cb\u7bc9\u306e\u8d77\u70b9\u3068\u306a\u308b\u60c5\u5831\u3092\u5f97\u308b\u305f\u3081\u306e\u6d3b\u52d5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8a73\u3057\u304f\u306f\u3001\u8a18\u4e8b\u5185\u300c<a href=\"#i-1\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u5b9a\u7fa9<\/a>\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BtoB%E3%81%AB%E3%81%8A%E3%81%84%E3%81%A6%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%81%8C%E4%B8%8D%E5%8F%AF%E6%AC%A0%E3%81%AA%E7%90%86%E7%94%B1%E3%81%AF%EF%BC%9F\"><\/span>BtoB\u306b\u304a\u3044\u3066\u30ea\u30fc\u30c9\u7372\u5f97\u304c\u4e0d\u53ef\u6b20\u306a\u7406\u7531\u306f\uff1f<span 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id=\"BtoB%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%83%8A%E3%83%BC%E3%83%81%E3%83%A3%E3%83%AA%E3%83%B3%E3%82%B0%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E6%88%A6%E7%95%A5%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>BtoB\u306b\u304a\u3051\u308b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>BtoB\u3067\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3092\u9867\u5ba2\u3078\u80b2\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u300c\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u300d\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ol 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href=\"#i-3\">BtoB\u3067\u7372\u5f97\u30ea\u30fc\u30c9\u3092\u9867\u5ba2\u3078\u80b2\u6210\u3059\u308b\u300e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u300f<\/a>\u300d\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span 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