{"id":475,"date":"2026-03-31T11:00:00","date_gmt":"2026-03-31T02:00:00","guid":{"rendered":"https:\/\/fungry.co.jp\/newcnaps\/?p=475"},"modified":"2026-05-07T11:05:47","modified_gmt":"2026-05-07T02:05:47","slug":"what-is-degital-marketing","status":"publish","type":"post","link":"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/","title":{"rendered":"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1fWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044\u3084\u624b\u6cd5\u30fb\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"556\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2015\/12\/7-2.jpg\" alt=\"\" class=\"wp-image-7559\" srcset=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2015\/12\/7-2.jpg 900w, 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href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E8%B3%BC%E8%B2%B7%E3%83%97%E3%83%AD%E3%82%BB%E3%82%B9%E3%81%AE%E8%A4%87%E9%9B%91%E5%8C%96\" >\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u8907\u96d1\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#One_to_One%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E5%BF%85%E8%A6%81%E6%80%A7\" >One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5fc5\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E7%94%9F%E6%88%90AI%E3%81%AE%E5%8F%B0%E9%A0%AD%E3%81%A8%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%B8%E3%81%AE%E5%BD%B1%E9%9F%BF\" 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AI\u3084MA\u306e\u6d3b\u7528\u306b\u3088\u3063\u3066\u65bd\u7b56\u3092\u52b9\u7387\u5316\u3067\u304d\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E5%85%B7%E4%BD%93%E7%9A%84%E3%81%AA%E6%89%8B%E6%B3%95\" >\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u7684\u306a\u624b\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E8%AA%8D%E7%9F%A5%E6%8B%A1%E5%A4%A7%E3%83%BB%E9%9B%86%E5%AE%A2%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E6%89%8B%E6%B3%95\" >\u8a8d\u77e5\u62e1\u5927\u30fb\u96c6\u5ba2\u306e\u305f\u3081\u306e\u624b\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E9%A1%A7%E5%AE%A2%E8%82%B2%E6%88%90%EF%BC%88%E3%83%AA%E3%83%BC%E3%83%89%E3%83%8A%E3%83%BC%E3%83%81%E3%83%A3%E3%83%AA%E3%83%B3%E3%82%B0%EF%BC%89%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E6%89%8B%E6%B3%95\" >\u9867\u5ba2\u80b2\u6210\uff08\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u306e\u305f\u3081\u306e\u624b\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E9%A1%A7%E5%AE%A2%E7%B6%AD%E6%8C%81%E3%83%BBLTV%E5%90%91%E4%B8%8A%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E6%89%8B%E6%B3%95\" >\u9867\u5ba2\u7dad\u6301\u30fbLTV\u5411\u4e0a\u306e\u305f\u3081\u306e\u624b\u6cd5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E5%A7%8B%E3%82%81%E6%96%B9%E3%83%BB%E9%80%B2%E3%82%81%E6%96%B9\" >\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u59cb\u3081\u65b9\u30fb\u9032\u3081\u65b9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#STEP1_%E7%8F%BE%E7%8A%B6%E5%88%86%E6%9E%90%EF%BC%883C%E3%83%BBSWOT%EF%BC%89\" >STEP1. \u73fe\u72b6\u5206\u6790\uff083C\u30fbSWOT\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#STEP2_%E7%9B%AE%E6%A8%99%E8%A8%AD%E5%AE%9A%EF%BC%88KGI%E3%83%BBKPI%E3%81%AE%E8%A8%AD%E5%AE%9A%EF%BC%89\" >STEP2. 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href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#STEP5_%E6%96%BD%E7%AD%96%E3%81%AE%E3%83%A2%E3%83%8B%E3%82%BF%E3%83%AA%E3%83%B3%E3%82%B0%E3%81%A8%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E7%B5%B1%E5%90%88\" >STEP5. \u65bd\u7b56\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u30c7\u30fc\u30bf\u306e\u7d71\u5408<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E5%BF%85%E8%A6%81%E3%81%AA%E3%83%84%E3%83%BC%E3%83%AB%E3%83%BB%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0\" >\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u30fb\u30b7\u30b9\u30c6\u30e0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E3%83%87%E3%83%BC%E3%82%BF%E5%9F%BA%E7%9B%A4\" >\u30c7\u30fc\u30bf\u57fa\u76e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#MA%EF%BC%88%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%AA%E3%83%BC%E3%83%88%E3%83%A1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%89%E3%83%84%E3%83%BC%E3%83%AB\" >MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#CRM%E3%83%BBSFA\" >CRM\u30fbSFA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#Web%E8%A7%A3%E6%9E%90%E3%83%84%E3%83%BC%E3%83%AB\" >Web\u89e3\u6790\u30c4\u30fc\u30eb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E5%BD%B9%E7%AB%8B%E3%81%A4%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AE%E8%B3%87%E6%A0%BC\" >\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u304a\u3059\u3059\u3081\u306e\u8cc7\u683c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#Google_%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E5%80%8B%E4%BA%BA%E8%AA%8D%E5%AE%9A%E8%B3%87%E6%A0%BC%EF%BC%88GAIQ%EF%BC%89\" >Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u500b\u4eba\u8a8d\u5b9a\u8cc7\u683c\uff08GAIQ\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#Google_%E5%BA%83%E5%91%8A%E8%AA%8D%E5%AE%9A%E8%B3%87%E6%A0%BC\" >Google \u5e83\u544a\u8a8d\u5b9a\u8cc7\u683c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E3%82%A6%E3%82%A7%E3%83%96%E8%A7%A3%E6%9E%90%E5%A3%AB\" >\u30a6\u30a7\u30d6\u89e3\u6790\u58eb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%BB%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E5%AE%9F%E5%8B%99%E6%A4%9C%E5%AE%9A%C2%AE\" >\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d3\u30b8\u30cd\u30b9\u5b9f\u52d9\u691c\u5b9a\u00ae<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%8E%A8%E9%80%B2%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%80%8C%E7%B5%84%E7%B9%94%E3%81%AE%E5%A3%81%E3%80%8D%E3%81%AE%E4%B9%97%E3%82%8A%E8%B6%8A%E3%81%88%E6%96%B9\" >\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u63a8\u9032\u306b\u304a\u3051\u308b\u300c\u7d44\u7e54\u306e\u58c1\u300d\u306e\u4e57\u308a\u8d8a\u3048\u65b9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E5%85%B1%E9%80%9A%E3%81%AEKPI%EF%BC%88%E7%9B%AE%E6%A8%99%EF%BC%89%E3%82%92%E6%8C%81%E3%81%A4\" >\u5171\u901a\u306eKPI\uff08\u76ee\u6a19\uff09\u3092\u6301\u3064<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E6%83%85%E5%A0%B1%E3%81%AE%E3%83%95%E3%82%A3%E3%83%BC%E3%83%89%E3%83%90%E3%83%83%E3%82%AF%E3%83%AB%E3%83%BC%E3%83%97%E3%82%92%E4%BD%9C%E3%82%8B\" >\u60c5\u5831\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u3092\u4f5c\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E6%88%90%E5%8A%9F%E3%81%97%E3%81%9F%E4%BC%81%E6%A5%AD%E4%BA%8B%E4%BE%8B\" >\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6210\u529f\u3057\u305f\u4f01\u696d\u4e8b\u4f8b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E4%BA%8B%E4%BE%8B1_%E3%80%90BtoC%E3%80%91%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E8%89%AF%E5%93%81%E8%A8%88%E7%94%BB%EF%BC%88%E7%84%A1%E5%8D%B0%E8%89%AF%E5%93%81%EF%BC%89\" >\u4e8b\u4f8b1. \u3010BtoC\u3011\u682a\u5f0f\u4f1a\u793e\u826f\u54c1\u8a08\u753b\uff08\u7121\u5370\u826f\u54c1\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E4%BA%8B%E4%BE%8B2_%E3%80%90BtoB%E3%80%91Sansan%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE\" >\u4e8b\u4f8b2. \u3010BtoB\u3011Sansan\u682a\u5f0f\u4f1a\u793e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E8%B3%AA%E5%95%8F\" >\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#Web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%80%81%E3%81%A9%E3%81%A1%E3%82%89%E3%81%8B%E3%82%89%E5%A7%8B%E3%82%81%E3%82%8B%E3%81%B9%E3%81%8D%EF%BC%9F\" >Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u3069\u3061\u3089\u304b\u3089\u59cb\u3081\u308b\u3079\u304d\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E3%81%AF%E3%81%A9%E3%82%93%E3%81%AA%E3%83%84%E3%83%BC%E3%83%AB%E3%81%8C%E5%BF%85%E8%A6%81%EF%BC%9F\" >\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3069\u3093\u306a\u30c4\u30fc\u30eb\u304c\u5fc5\u8981\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E5%8A%B9%E6%9E%9C%E3%81%8C%E5%87%BA%E3%82%8B%E3%81%BE%E3%81%A7%E3%81%A9%E3%81%AE%E3%81%8F%E3%82%89%E3%81%84%E3%81%8B%E3%81%8B%E3%82%8B%EF%BC%9F\" >\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u304c\u51fa\u308b\u307e\u3067\u3069\u306e\u304f\u3089\u3044\u304b\u304b\u308b\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-degital-marketing\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AF%EF%BC%9F%E9%A1%A7%E5%AE%A2%E6%8E%A5%E7%82%B9%E3%81%AE%E5%A4%9A%E6%A7%98%E5%8C%96%E3%82%92%E8%A7%A3%E6%B1%BA%E3%81%99%E3%82%8B%E6%88%A6%E7%95%A5\"><\/span>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u9867\u5ba2\u63a5\u70b9\u306e\u591a\u69d8\u5316\u3092\u89e3\u6c7a\u3059\u308b\u6226\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u3042\u3089\u3086\u308b\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u3068\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u3068\u95a2\u4fc2\u3092\u7bc9\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/strong>\u3067\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u306b\u306f\u3001Web\u30b5\u30a4\u30c8\u3084\u30e1\u30fc\u30eb\u3001SNS\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u306b\u52a0\u3048\u3001IoT\uff08\u30e2\u30ce\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\uff09\u3084\u5b9f\u5e97\u8217\u306e\u6765\u5e97\u30c7\u30fc\u30bf\u3068\u3044\u3063\u305f\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5358\u306a\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u65bd\u7b56\u306e\u96c6\u5408\u3067\u306f\u306a\u304f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u6a2a\u65ad\u3057\u306a\u304c\u3089\u9867\u5ba2\u4f53\u9a13\u5168\u4f53\u3092\u6700\u9069\u5316\u3059\u308b\u8003\u3048\u65b9\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f93\u6765\u3001\u5e97\u8217\u3084\u96fb\u8a71\u3068\u3044\u3063\u305f\u9650\u3089\u308c\u305f\u63a5\u70b9\u306e\u4e2d\u3067\u9867\u5ba2\u5bfe\u5fdc\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u73fe\u5728\u3067\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u6642\u9593\u3084\u5834\u6240\u3092\u554f\u308f\u305a\u60c5\u5831\u53ce\u96c6\u3084\u6bd4\u8f03\u691c\u8a0e\u3092\u884c\u3044\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u884c\u304d\u6765\u3057\u306a\u304c\u3089\u8cfc\u8cb7\u306b\u81f3\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u300c\u9867\u5ba2\u63a5\u70b9\u306e\u591a\u69d8\u5316\u300d\u306b\u5bfe\u5fdc\u3057\u3001<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u57a3\u6839\u3092\u8d85\u3048\u3066\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u3053\u305d\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672c\u8cea<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E5%85%A8%E4%BD%93%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E7%AB%8B%E3%81%A1%E4%BD%8D%E7%BD%AE\"><\/span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306b\u304a\u3051\u308b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7acb\u3061\u4f4d\u7f6e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u8003\u3048\u65b9\u5168\u4f53\u306e\u4e2d\u3067\u3001\u3069\u306e\u4f4d\u7f6e\u3065\u3051\u306b\u306a\u308b\u306e\u304b\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u628a\u63e1\u304b\u3089\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u3001\u8ca9\u58f2\u5f8c\u306e\u95a2\u4fc2\u69cb\u7bc9\u307e\u3067\u3092\u542b\u3080\u5e83\u3044\u6982\u5ff5<\/strong>\u3067\u3059\u3002\u305d\u306e\u4e2d\u3067\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001<strong>\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u3084\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3053\u308c\u3089\u306e\u6d3b\u52d5\u3092\u9ad8\u5ea6\u5316\u30fb\u52b9\u7387\u5316\u3059\u308b\u9818\u57df<\/strong>\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u305d\u306e\u4e00\u90e8\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u308b\u306e\u304cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002<strong>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306fWeb\u30b5\u30a4\u30c8\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001Web\u5e83\u544a\u306a\u3069\u3001Web\u4e0a\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u9650\u5b9a\u3057\u305f\u65bd\u7b56<\/strong>\u3092\u6307\u3057\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u306f\u3001\u300c<a href=\"#i-4\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044<\/a>\u300d\u3067\u5f8c\u8ff0\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001Web\u65bd\u7b56\u5358\u4f53\u3067\u9867\u5ba2\u6700\u9069\u5316\u3092\u56f3\u308b\u306e\u3067\u306f\u306a\u304f\u3001CRM\u3084\u5e97\u8217\u30c7\u30fc\u30bf\u306a\u3069\u3082\u542b\u3081\u3066\u7d71\u5408\u7684\u306b\u6226\u7565\u3092\u8a2d\u8a08\u3059\u308b\u8996\u70b9\u304c\u6c42\u3081\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-1\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8Web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E9%81%95%E3%81%84\"><\/span>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6df7\u540c\u3055\u308c\u304c\u3061\u306a\u6982\u5ff5\u3067\u3059\u304c\u3001\u305d\u306e\u6c7a\u5b9a\u7684\u306a\u9055\u3044\u306f\u3001<strong>\u6d3b\u52d5\u306e\u7bc4\u56f2\uff08\u9818\u57df\uff09\u3068\u6271\u3046\u30c7\u30fc\u30bf<\/strong>\u306b\u3042\u308a\u307e\u3059\u3002\u7aef\u7684\u306b\u3044\u3048\u3070\u3001<strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3088\u308a\u5e83\u3044\u6982\u5ff5\u3067\u3042\u308a\u3001\u305d\u306e\u4e2d\u306bWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u542b\u307e\u308c\u308b\u95a2\u4fc2<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u300cWeb\u30b5\u30a4\u30c8\u3092\u8d77\u70b9\u3068\u3057\u305f\u96c6\u5ba2\u30fb\u6210\u679c\u6700\u5927\u5316\u300d\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u9867\u5ba2\u63a5\u70b9\u5168\u4f53\u3092\u901a\u3058\u305f\u4f53\u9a13\u8a2d\u8a08\u3068\u95a2\u4fc2\u69cb\u7bc9\u300d\u3092\u76ee\u7684\u3068\u3057\u307e\u3059\u3002\u5168\u4f53\u50cf\u306e\u9055\u3044\u306f\u3001\u4e0b\u8868\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><\/th><th><strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/th><th><strong>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5b9a\u7fa9<\/strong><\/td><td>Web\u3092\u542b\u3080\u30c7\u30b8\u30bf\u30eb\u5168\u822c\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5<\/td><td>Web\u30b5\u30a4\u30c8\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u7bc4\u56f2<\/strong><\/td><td>Web + \u30ea\u30a2\u30eb\u306e\u884c\u52d5\u30c7\u30fc\u30bf\uff08\u30a2\u30d7\u30ea\u3001SNS\u3001IoT\u3001\u4f4d\u7f6e\u60c5\u5831\u3001\u5b9f\u5e97\u8217\u306e\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\uff09<\/td><td>Web\u4e0a\u306e\u884c\u52d5\u306e\u307f\uff08\u81ea\u793e\u30b5\u30a4\u30c8\u3001LP\u3001EC\u30b5\u30a4\u30c8\u306a\u3069\uff09<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5bfe\u8c61<\/strong><\/td><td>\u65e2\u5b58\u9867\u5ba2\u3092\u542b\u3080\u3059\u3079\u3066\u306e\u9867\u5ba2\u63a5\u70b9<\/td><td>Web\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u76ee\u7684<\/strong><\/td><td>\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09\u306e\u5411\u4e0a\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u6700\u5927\u5316<\/td><td>Web\u30b5\u30a4\u30c8\u3078\u306e\u96c6\u5ba2\u3001Web\u4e0a\u3067\u306eCV\u7372\u5f97<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u8996\u70b9<\/strong><\/td><td>\u30c1\u30e3\u30cd\u30eb\u6a2a\u65ad\u30fb\u7d71\u5408\u7684<\/td><td>Web\u30c1\u30e3\u30cd\u30eb\u5358\u4f53\u306e\u6700\u9069\u5316<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306bWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u3042\u304f\u307e\u3067\u4e00\u90e8\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u7279\u5316\u3057\u305f\u9818\u57df\u3067\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u305d\u308c\u3089\u3092\u6a2a\u65ad\u3057\u3066\u5168\u4f53\u6700\u9069\u3092\u56f3\u308b\u6226\u7565\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AB%E3%83%90%E3%83%BC%E3%81%99%E3%82%8B%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%E3%81%AE%E7%AF%84%E5%9B%B2%E3%81%AE%E9%81%95%E3%81%84\"><\/span>\u30ab\u30d0\u30fc\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u306e\u7bc4\u56f2\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e21\u8005\u306e\u9055\u3044\u306f\u3001\u5bfe\u8c61\u3068\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u306e\u5e83\u3055\u306b\u8868\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3084LP\u3001EC\u30b5\u30a4\u30c8\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001Web\u5e83\u544a\u306a\u3069\u3001\u30d6\u30e9\u30a6\u30b6\u4e0a\u3067\u5b8c\u7d50\u3059\u308b\u63a5\u70b9\u304c\u4e2d\u5fc3<\/strong>\u3067\u3059\u3002\u4e3b\u306a\u76ee\u7684\u306f\u6d41\u5165\u3092\u5897\u3084\u3057\u3001\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\uff09\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001<strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001Web\u306b\u52a0\u3048\u3066\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3084SNS\u3001\u30e1\u30fc\u30eb\u3001\u3055\u3089\u306b\u306f\u4f4d\u7f6e\u60c5\u5831\u3084IoT\u30c7\u30d0\u30a4\u30b9\u3001\u5b9f\u5e97\u8217\u306e\u8cfc\u8cb7\u30fb\u6765\u5e97\u30c7\u30fc\u30bf\u307e\u3067\u3092\u7d71\u5408\u7684\u306b\u6271\u3044\u307e\u3059<\/strong>\u3002\u52a0\u3048\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u3084\u30c7\u30b8\u30bf\u30ebOOH\u3068\u3044\u3063\u305f\u30aa\u30d5\u30e9\u30a4\u30f3\u306b\u8fd1\u3044\u63a5\u70b9\u3082\u542b\u307e\u308c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u6a2a\u65ad\u3057\u305f\u8a2d\u8a08\u304c\u524d\u63d0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u304c\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u884c\u304d\u6765\u3059\u308b\u524d\u63d0\u3067\u3001\u300c\u3069\u306e\u63a5\u70b9\u304c\u8cfc\u8cb7\u306b\u5bc4\u4e0e\u3057\u305f\u306e\u304b\u300d\u3092\u4e00\u8cab\u3057\u3066\u6349\u3048\u3089\u308c\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E9%81%95%E3%81%84\"><\/span>\u6d3b\u7528\u3059\u308b\u30c7\u30fc\u30bf\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5f93\u6765\u306eWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4e3b\u306bWeb\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u96c6\u5ba2\u30fb\u5206\u6790\u30fb\u5e83\u544a\u914d\u4fe1\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u65bd\u7b56\u3067\u3042\u308a\u3001Cookie\u3092\u6d3b\u7528\u3057\u305f\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3084\u5e83\u544a\u6700\u9069\u5316\u304c\u4e3b\u6d41\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u8fd1\u5e74\u3067\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u898f\u5236\u306e\u5f71\u97ff\u3082\u3042\u308a\u3001\u3053\u306e\u624b\u6cd5\u3060\u3051\u3067\u306f\u5341\u5206\u306a\u9867\u5ba2\u7406\u89e3\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001Web\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u52a0\u3048\u3001\u8cfc\u8cb7\u5c65\u6b74\u3084\u4f1a\u54e1\u60c5\u5831\u3001\u30a2\u30d7\u30ea\u5229\u7528\u72b6\u6cc1\u3001\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u306a\u3069\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3066\u6d3b\u7528<\/strong>\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001<strong>\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u7bc4\u56f2\u304c\u5e83\u304c\u308b\u3053\u3068\u3067\u9867\u5ba2\u7406\u89e3\u306e\u89e3\u50cf\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u65bd\u7b56\u306e\u7cbe\u5ea6\u3084LTV\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u70b9\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f37\u307f<\/strong>\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-4\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E9%81%95%E3%81%84\"><\/span>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3042\u308f\u305b\u3066\u3088\u304f\u6bd4\u8f03\u3055\u308c\u308b\u306e\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002\u4e21\u8005\u306f\u5f79\u5272\u304c\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u5bfe\u6bd4\u3059\u308b\u3068\u3044\u3046\u3088\u308a\u3082<strong>\u300c\u6226\u7565\u3068\u624b\u6cd5\u300d\u3068\u3044\u3046\u95a2\u4fc2\u3067\u6349\u3048\u308b\u3068\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p><strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3084\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u306a\u304c\u3089\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u8a2d\u8a08\u3059\u308b\u6226\u7565\u5168\u4f53<\/strong>\u3092\u6307\u3057\u307e\u3059\u3002\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u63a5\u70b9\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u306e\u304b\u3092\u8a2d\u8a08\u3059\u308b\u4e0a\u4f4d\u6982\u5ff5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u305d\u306e\u6226\u7565\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u624b\u6cd5\u306e\u3072\u3068\u3064<\/strong>\u306b\u5f53\u305f\u308a\u307e\u3059\u3002\u8a18\u4e8b\u3084\u52d5\u753b\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30bb\u30df\u30ca\u30fc\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u3084\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u67a0\u7d44\u307f\u306e\u4e2d\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3046\u65bd\u7b56\u306e\u3072\u3068\u3064\u306b\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7\"><\/span>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u306a\u305c\u4eca\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u306e\u80cc\u666f\u306b\u306f\u4ee5\u4e0b\u306e3\u3064\u306e\u8981\u56e0\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B3%BC%E8%B2%B7%E3%83%97%E3%83%AD%E3%82%BB%E3%82%B9%E3%81%AE%E8%A4%87%E9%9B%91%E5%8C%96\"><\/span>\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u8907\u96d1\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8fd1\u5e74\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u5546\u54c1\u3092\u8a8d\u77e5\u3057\u3066\u304b\u3089\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u9593\u306b\u3001<strong>\u5358\u4e00\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u610f\u601d\u6c7a\u5b9a\u3092\u5b8c\u7d50\u3055\u305b\u308b\u3053\u3068\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093<\/strong>\u3002\u4f8b\u3048\u3070\u3001SNS\u3067\u306e\u53e3\u30b3\u30df\u3084\u6bd4\u8f03\u30b5\u30a4\u30c8\u3092\u691c\u7d22\u3057\u3001\u5b9f\u5e97\u8217\u3067\u5b9f\u7269\u3092\u78ba\u8a8d\u3057\u305f\u4e0a\u3067\u3001\u6700\u7d42\u7684\u306bEC\u30b5\u30a4\u30c8\u3067\u8cfc\u5165\u3059\u308b\u306a\u3069\u3001\u8907\u6570\u306e\u63a5\u70b9\u3092\u884c\u304d\u6765\u3057\u306a\u304c\u3089\u8cfc\u8cb7\u306b\u81f3\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a<strong>\u9867\u5ba2\u306e\u884c\u52d5\u5909\u5316\u306b\u3088\u308a\u3001Web\u4e0a\u306e\u30a2\u30af\u30bb\u30b9\u30c7\u30fc\u30bf\u3060\u3051\u3092\u898b\u3066\u3044\u3066\u3082\u3001\u9867\u5ba2\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059<\/strong>\u3002\u3069\u306e\u63a5\u70b9\u304c\u8cfc\u8cb7\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u306e\u304b\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u6a2a\u65ad\u3057\u305f\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3068\u5206\u6790\u304c\u5fc5\u8981<\/strong>\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"One_to_One%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E5%BF%85%E8%A6%81%E6%80%A7\"><\/span>One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5fc5\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u60c5\u5831\u904e\u591a\u306e\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u753b\u4e00\u7684\u306a\u5e83\u544a\u3084\u4e00\u6589\u914d\u4fe1\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u52b9\u679c\u304c\u8584\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u304d\u306b\u304f\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001<strong>\u500b\u4eba\u306e\u8208\u5473\u95a2\u5fc3\u3084\u884c\u52d5\u5c65\u6b74\u306b\u3082\u3068\u3065\u3044\u305f\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u60c5\u5831\u306e\u63d0\u4f9b\u300d\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u305fOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u3054\u3068\u306e\u5c5e\u6027\u60c5\u5831\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3001\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u3092\u7d71\u5408\u3057\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6700\u9069\u306a\u60c5\u5831\u3092\u5c4a\u3051\u308b\u4ed5\u7d44\u307f\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3055\u3089\u306b\u3001\u9867\u5ba2\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306b\u3064\u3044\u3066\u306f\u3001\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u306e\u5f37\u5316\u3084\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u898f\u5236\u306e\u6d41\u308c\u3092\u53d7\u3051\u3066\u3001\u4f01\u696d\u304c\u76f4\u63a5\u9867\u5ba2\u304b\u3089\u53d6\u5f97\u3059\u308b\u300c\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u300d\u3084\u300c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u300d\u306e\u91cd\u8981\u6027\u3082\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u305d\u306e\u57fa\u76e4\u3068\u306a\u308b\u30c7\u30fc\u30bf\u6d3b\u7528\u3068\u65bd\u7b56\u8a2d\u8a08\u3092\u652f\u3048\u308b\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%94%9F%E6%88%90AI%E3%81%AE%E5%8F%B0%E9%A0%AD%E3%81%A8%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%B8%E3%81%AE%E5%BD%B1%E9%9F%BF\"><\/span>\u751f\u6210AI\u306e\u53f0\u982d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u5f71\u97ff<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8fd1\u5e74\u3001MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3084\u751f\u6210AI\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c\u30d7\u30ed\u30bb\u30b9\u306f\u5927\u304d\u304f\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3084\u9867\u5ba2\u5bfe\u5fdc\u306e\u4e00\u90e8\u304c\u81ea\u52d5\u5316\u3055\u308c\u3001\u3053\u308c\u307e\u3067\u4eba\u624b\u3067\u306f\u96e3\u3057\u304b\u3063\u305f\u30b9\u30d4\u30fc\u30c9\u3068\u7cbe\u5ea6\u3067\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f<\/strong>\u3002\u3055\u3089\u306b\u3001IoT\u306e\u767a\u5c55\u306b\u3088\u3063\u3066\u3001\u3053\u308c\u307e\u3067\u53d6\u5f97\u304c\u96e3\u3057\u304b\u3063\u305f\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3082\u53ef\u8996\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>AI\u306f\u3001\u81a8\u5927\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u30fb\u5206\u6790\u3057\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001<strong>\u4f01\u696d\u306f\u3088\u308a\u9ad8\u5ea6\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u65bd\u7b56\u3092\u52b9\u7387\u7684\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd<\/strong>\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u6280\u8853\u9032\u5316\u3092\u6d3b\u304b\u3059\u305f\u3081\u306b\u3082\u3001\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u7684\u306b\u6271\u3044\u3001\u5168\u4f53\u6700\u9069\u3092\u524d\u63d0\u3068\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8003\u3048\u65b9\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%92%E5%AE%9F%E6%96%BD%E3%81%99%E3%82%8B4%E3%81%A4%E3%81%AE%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b4\u3064\u306e\u30e1\u30ea\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30c7\u30fc\u30bf\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u305f\u9ad8\u5ea6\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u4ee3\u8868\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E8%86%A8%E5%A4%A7%E3%81%AA%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E5%8F%AF%E8%A6%96%E5%8C%96%E3%81%A8%E6%B4%BB%E7%94%A8%E3%81%8C%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span>1. \u81a8\u5927\u306a\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\u3068\u6d3b\u7528\u304c\u3067\u304d\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001Web\u4e0a\u306e\u884c\u52d5\u5c65\u6b74\u306b\u52a0\u3048\u3001\u5b9f\u5e97\u8217\u306ePOS\u30c7\u30fc\u30bf\u3084\u30a2\u30d7\u30ea\u306e\u5229\u7528\u72b6\u6cc1\u306a\u3069\u3001\u591a\u69d8\u306a\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406<\/strong>\u3067\u304d\u307e\u3059\u3002\u300c\u8ab0\u304c\u3001\u3044\u3064\u3001\u3069\u3053\u3067\u3001\u4f55\u3092\u304d\u3063\u304b\u3051\u306b\u8208\u5473\u3092\u6301\u3063\u305f\u304b\u300d\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E6%BD%9C%E5%9C%A8%E5%B1%A4%E3%81%8B%E3%82%89%E6%97%A2%E5%AD%98%E9%A1%A7%E5%AE%A2%E3%81%BE%E3%81%A7%E5%B9%85%E5%BA%83%E3%81%8F%E3%82%A2%E3%83%97%E3%83%AD%E3%83%BC%E3%83%81%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span>2. \u6f5c\u5728\u5c64\u304b\u3089\u65e2\u5b58\u9867\u5ba2\u307e\u3067\u5e45\u5e83\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u9867\u5ba2\u306e\u72b6\u614b\u3084\u95a2\u4fc2\u6027\u306b\u5fdc\u3058\u3066\u3001\u6700\u9069\u306a\u30c1\u30e3\u30cd\u30eb\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f7f\u3044\u5206\u3051\u3089\u308c\u308b\u70b9\u3082\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8<\/strong>\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u81ea\u793e\u3092\u77e5\u3089\u306a\u3044\u6f5c\u5728\u5c64\u306b\u306fSNS\u3084\u5e83\u544a\u3067\u8a8d\u77e5\u3092\u5e83\u3052\u3001\u8208\u5473\u95a2\u5fc3\u304c\u9ad8\u307e\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u30d5\u30a1\u30f3\u5316\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u30a2\u30d7\u30ea\u3084\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u7d99\u7d9a\u7684\u306a\u63a5\u70b9\u3092\u6301\u3061\u3001\u30ea\u30d4\u30fc\u30c8\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u591a\u89d2\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E9%A1%A7%E5%AE%A2%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E3%81%AE%E5%90%91%E4%B8%8A%E3%81%AB%E5%AF%84%E4%B8%8E%E3%81%99%E3%82%8B\"><\/span>3. \u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u30cb\u30fc\u30ba\u3084\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u63d0\u4f9b\u304c\u53ef\u80fd<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u4fe1\u983c\u95a2\u4fc2\u304c\u9ad8\u307e\u308a\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u5897\u52a0\u3084LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_AI%E3%82%84MA%E3%81%AE%E6%B4%BB%E7%94%A8%E3%81%AB%E3%82%88%E3%81%A3%E3%81%A6%E6%96%BD%E7%AD%96%E3%82%92%E5%8A%B9%E7%8E%87%E5%8C%96%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span>4. AI\u3084MA\u306e\u6d3b\u7528\u306b\u3088\u3063\u3066\u65bd\u7b56\u3092\u52b9\u7387\u5316\u3067\u304d\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>AI\u3084MA\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u3053\u308c\u307e\u3067\u624b\u4f5c\u696d\u3067\u884c\u3063\u3066\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306e\u591a\u304f\u3092\u81ea\u52d5\u5316<\/strong>\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u306e\u884c\u52d5\u306b\u5fdc\u3058\u305f\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u51fa\u3057\u5206\u3051\u3001\u5e83\u544a\u914d\u4fe1\u306e\u6700\u9069\u5316\u306a\u3069\u3092\u52b9\u7387\u7684\u306b\u5b9f\u884c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u62c5\u5f53\u8005\u306e\u5de5\u6570\u3092\u524a\u6e1b\u3057\u306a\u304c\u3089\u3001<strong>\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u65bd\u7b56\u3092\u7d99\u7d9a\u7684\u306b\u904b\u7528\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd<\/strong>\u3067\u3059\u3002\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u3082\u6210\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u70b9\u306f\u3001\u3068\u304f\u306b\u91cd\u8981\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-2\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E5%85%B7%E4%BD%93%E7%9A%84%E3%81%AA%E6%89%8B%E6%B3%95\"><\/span>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u7684\u306a\u624b\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u8e0f\u307e\u3048\u3066\u3001\u8907\u6570\u306e\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u524d\u63d0<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u300c\u8a8d\u77e5\u30fb\u96c6\u5ba2\u300d\u300c\u9867\u5ba2\u80b2\u6210\u300d\u300c\u9867\u5ba2\u7dad\u6301\u300d\u306e3\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u3051\u3066\u3001\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%AA%8D%E7%9F%A5%E6%8B%A1%E5%A4%A7%E3%83%BB%E9%9B%86%E5%AE%A2%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E6%89%8B%E6%B3%95\"><\/span>\u8a8d\u77e5\u62e1\u5927\u30fb\u96c6\u5ba2\u306e\u305f\u3081\u306e\u624b\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u307e\u305a\u306f\u3001<strong>\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u307e\u3060\u77e5\u3089\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u63a5\u70b9\u3092\u751f\u307f\u51fa\u3059\u30d5\u30a7\u30fc\u30ba<\/strong>\u3067\u3059\u3002\u5e45\u5e83\u3044\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u52b9\u7387\u7684\u306b\u8a8d\u77e5\u3092\u5e83\u3052\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e3b\u306b\u4ee5\u4e0b\u306e\u624b\u6cd5\u3092\u7528\u3044\u3066\u8a8d\u77e5\u62e1\u5927\u3084\u96c6\u5ba2\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>\u65bd\u7b56<\/strong><\/th><th><strong>\u6982\u8981<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>SEO<\/strong><strong>\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09<\/strong><\/td><td>Web\u4e0a\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057\u3001\u691c\u7d22\u7d50\u679c\u3067\u4e0a\u4f4d\u8868\u793a\u3092\u76ee\u6307\u3059\u624b\u6cd5\u3002\u81ea\u7136\u691c\u7d22\u304b\u3089\u306e\u6d41\u5165\u3092\u5897\u3084\u3059<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Web\u5e83\u544a<\/strong><strong>\uff08\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u30fb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306a\u3069\uff09<\/strong><\/td><td>\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u9023\u52d5\u3059\u308b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084\u3001\u95b2\u89a7\u5c65\u6b74\u30fb\u8208\u5473\u95a2\u5fc3\u306b\u3082\u3068\u3065\u304f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u8868\u793a\u3057\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u76f4\u63a5\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/td><td>X\uff08\u65e7Twitter\uff09\u3084Instagram\u3001Facebook\u306a\u3069\u3092\u6d3b\u7528\u3057\u3001\u8a8d\u77e5\u62e1\u5927\u3084\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u5f62\u6210\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3092\u56f3\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%A1%A7%E5%AE%A2%E8%82%B2%E6%88%90%EF%BC%88%E3%83%AA%E3%83%BC%E3%83%89%E3%83%8A%E3%83%BC%E3%83%81%E3%83%A3%E3%83%AA%E3%83%B3%E3%82%B0%EF%BC%89%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E6%89%8B%E6%B3%95\"><\/span>\u9867\u5ba2\u80b2\u6210\uff08\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u306e\u305f\u3081\u306e\u624b\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u63a5\u70b9\u3092\u6301\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u7d99\u7d9a\u7684\u306b\u60c5\u5831\u63d0\u4f9b\u3092\u884c\u3044\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3066\u3044\u304f\u30d5\u30a7\u30fc\u30ba<\/strong>\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u3068\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u76ee\u7684\u3068\u3057\u305f\u624b\u6cd5\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>\u65bd\u7b56<\/strong><\/th><th><strong>\u6982\u8981<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/td><td>\u30e1\u30eb\u30de\u30ac\u3084\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3092\u901a\u3058\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u5ea6\u3084\u691c\u8a0e\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u60c5\u5831\u3092\u914d\u4fe1\u3059\u308b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>MA<\/strong><strong>\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/strong><\/td><td>Web\u95b2\u89a7\u5c65\u6b74\u3084\u30e1\u30fc\u30eb\u958b\u5c01\u306a\u3069\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u9867\u5ba2\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3001\u6709\u671b\u306a\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u53ef\u8996\u5316\u30fb\u62bd\u51fa\u3059\u308b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/td><td>\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30bb\u30df\u30ca\u30fc\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u4e2d\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3092\u56f3\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%A1%A7%E5%AE%A2%E7%B6%AD%E6%8C%81%E3%83%BBLTV%E5%90%91%E4%B8%8A%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E6%89%8B%E6%B3%95\"><\/span>\u9867\u5ba2\u7dad\u6301\u30fbLTV\u5411\u4e0a\u306e\u305f\u3081\u306e\u624b\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7dad\u6301\u30fb\u5f37\u5316\u3057\u3001\u7d99\u7d9a\u7684\u306a\u5229\u7528\u3084\u30ea\u30d4\u30fc\u30c8\u8cfc\u8cb7\u3092\u4fc3\u3059\u30d5\u30a7\u30fc\u30ba<\/strong>\u3067\u3059\u3002\u9867\u5ba2\u4f53\u9a13\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u304c\u4e2d\u5fc3\u3068\u306a\u308a\u307e\u3059\u3002\u4ee3\u8868\u7684\u306a\u65bd\u7b56\u3084\u624b\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>\u65bd\u7b56<\/strong><\/th><th><strong>\u6982\u8981<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u30a2\u30d7\u30ea\u6d3b\u7528<\/strong><\/td><td>\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3084\u30af\u30fc\u30dd\u30f3\u914d\u4fe1\u3001\u4f1a\u54e1\u6a5f\u80fd\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u63a5\u70b9\u3092\u78ba\u4fdd\u3057\u3001\u518d\u6765\u5e97\u3084\u518d\u8cfc\u5165\u3092\u4fc3\u3059<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>IoT\u30fb\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8<\/strong><\/td><td>\u5b9f\u5e97\u8217\u306b\u304a\u3051\u308b\u9867\u5ba2\u884c\u52d5\u306e\u53ef\u8996\u5316\u3084\u3001\u5e97\u982d\u3067\u306e\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u4e21\u9762\u3067\u306e\u8ca9\u4fc3\u3092\u5b9f\u65bd\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E5%A7%8B%E3%82%81%E6%96%B9%E3%83%BB%E9%80%B2%E3%82%81%E6%96%B9\"><\/span>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u59cb\u3081\u65b9\u30fb\u9032\u3081\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5358\u767a\u306e\u65bd\u7b56\u3092\u7a4d\u307f\u91cd\u306d\u308b\u3060\u3051\u3067\u306f\u5341\u5206\u306a\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002\u81ea\u793e\u306e\u72b6\u6cc1\u3092\u8e0f\u307e\u3048\u3066\u6226\u7565\u7684\u306b\u8a2d\u8a08\u3057\u3001\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u57fa\u672c\u7684\u306a\u9032\u3081\u65b9\u30925\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"STEP1_%E7%8F%BE%E7%8A%B6%E5%88%86%E6%9E%90%EF%BC%883C%E3%83%BBSWOT%EF%BC%89\"><\/span>STEP1. \u73fe\u72b6\u5206\u6790\uff083C\u30fbSWOT\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u307e\u305a\u306f\u3001<strong>\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u3068\u73fe\u72b6\u3092\u6b63\u3057\u304f\u628a\u63e1\u3059\u308b\u3053\u3068<\/strong>\u304b\u3089\u59cb\u3081\u307e\u3059\u3002\u9867\u5ba2\uff08Customer\uff09\u3001\u7af6\u5408\uff08Competitor\uff09\u3001\u81ea\u793e\uff08Company\uff09\u306e\u8996\u70b9\u3067\u6574\u7406\u3059\u308b\u300c3C\u5206\u6790\u300d\u3084\u3001\u5f37\u307f\u30fb\u5f31\u307f\u30fb\u6a5f\u4f1a\u30fb\u8105\u5a01\u3092\u660e\u78ba\u306b\u3059\u308b\u300cSWOT\u5206\u6790\u300d\u3092\u6d3b\u7528\u3057\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u5ba2\u89b3\u7684\u306b\u6349\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u6bb5\u968e\u3067\u3001\u65e2\u5b58\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3084\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u72b6\u6cc1\u3001\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u308b\u30dd\u30a4\u30f3\u30c8\u3082\u6d17\u3044\u51fa\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u5f8c\u7d9a\u306e\u6226\u7565\u8a2d\u8a08\u306e\u7cbe\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"STEP2_%E7%9B%AE%E6%A8%99%E8%A8%AD%E5%AE%9A%EF%BC%88KGI%E3%83%BBKPI%E3%81%AE%E8%A8%AD%E5%AE%9A%EF%BC%89\"><\/span>STEP2. \u76ee\u6a19\u8a2d\u5b9a\uff08KGI\u30fbKPI\u306e\u8a2d\u5b9a\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u73fe\u72b6\u3092\u628a\u63e1\u3057\u305f\u4e0a\u3067\u3001<strong>\u6700\u7d42\u7684\u306b\u9054\u6210\u3057\u305f\u3044\u30b4\u30fc\u30eb\uff08KGI\uff09\u3068\u3001\u305d\u306e\u9054\u6210\u5ea6\u3092\u6e2c\u308b\u305f\u3081\u306e\u4e2d\u9593\u6307\u6a19\uff08KPI\uff09\u3092\u8a2d\u5b9a<\/strong>\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u58f2\u4e0a\u3084LTV\u306e\u5411\u4e0a\u3092KGI\u3068\u3057\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u5546\u8ac7\u5316\u7387\u306a\u3069\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u30b1\u30fc\u30b9\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001<strong>\u6570\u5024\u3068\u3057\u3066\u6e2c\u5b9a\u53ef\u80fd\u3067\u3042\u308a\u3001\u304b\u3064\u65bd\u7b56\u3068\u9023\u52d5\u3057\u3066\u3044\u308b\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002\u76ee\u6a19\u304c\u66d6\u6627\u306a\u307e\u307e\u3067\u306f\u3001\u65bd\u7b56\u306e\u8a55\u4fa1\u3084\u6539\u5584\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u66d6\u6627\u306a\u6307\u6a19\u3067\u306f\u306a\u304f\u3001\u5e38\u306b\u5177\u4f53\u7684\u306a\u6570\u5b57\u306b\u3082\u3068\u3065\u3044\u305f\u6210\u679c\u3092\u8ffd\u6c42\u3059\u308b\u59ff\u52e2\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u30b3\u30fc\u30c9\u682a\u5f0f\u4f1a\u793e\u306f\u3001\u300c\u5177\u4f53\u7684\u306a\u6570\u5b57\u3068\u6210\u679c\u306b\u3053\u3060\u308f\u308b\u300d\u3068\u3044\u3046\u30b9\u30bf\u30f3\u30b9\u3092\u5fb9\u5e95\u3057\u3066\u3044\u307e\u3059\u3002\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u3092\u7acb\u3066\u308b\u969b\u3084\u3001\u30c7\u30fc\u30bf\u306b\u5411\u304d\u5408\u3046\u59ff\u52e2\u3068\u3057\u3066\u3001\u3053\u3046\u3057\u305f\u4f01\u696d\u306e\u3042\u308a\u65b9\u3082\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a\u30b3\u30fc\u30c9\u682a\u5f0f\u4f1a\u793e\u300c<a href=\"https:\/\/code.co.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web\u30b5\u30fc\u30d3\u30b9\u306e\u904b\u55b6\u30fb\u5236\u4f5c<\/a>\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"STEP3_%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%83%BB%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%83%8B%E3%83%BC%E3%81%AE%E8%A8%AD%E8%A8%88\"><\/span>STEP3. \u30da\u30eb\u30bd\u30ca\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u8a2d\u8a08<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6b21\u306b\u3001<strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3092\u5177\u4f53\u5316\u3057\u3001\u305d\u306e\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u8cfc\u8cb7\u306b\u81f3\u308b\u306e\u304b\u3092\u53ef\u8996\u5316<\/strong>\u3057\u307e\u3059\u3002<strong>\u8a8d\u77e5\u304b\u3089\u6bd4\u8f03\u691c\u8a0e\u3001\u8cfc\u5165\u3001\u30ea\u30d4\u30fc\u30c8\u306b\u81f3\u308b\u307e\u3067\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u304c\u3042\u308b\u306e\u304b\u3092\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3067\u6574\u7406\u3059\u308b\u3068\u52b9\u679c\u7684<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u300d\u300c\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u3044\u300d\u300c\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3079\u304d\u304b\u300d\u304c\u660e\u78ba\u306b\u306a\u308b\u305f\u3081\u3001\u65bd\u7b56\u306e\u4e00\u8cab\u6027\u3068\u52b9\u679c\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"STEP4_%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%E9%81%B8%E5%AE%9A%E3%81%A8%E4%BA%88%E7%AE%97%E9%85%8D%E5%88%86\"><\/span>STEP4. \u30c1\u30e3\u30cd\u30eb\u9078\u5b9a\u3068\u4e88\u7b97\u914d\u5206<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u8a2d\u8a08\u3057\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u3082\u3068\u306b\u3001\u6700\u9069\u306a\u30c1\u30e3\u30cd\u30eb\u3068\u65bd\u7b56\u3092\u9078\u5b9a<\/strong>\u3057\u307e\u3059\u3002SEO\u3084Web\u5e83\u544a\u3001SNS\u3001\u30e1\u30fc\u30eb\u3001\u30a2\u30d7\u30ea\u306a\u3069\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u6027\u3092\u8e0f\u307e\u3048\u306a\u304c\u3089\u3001\u76ee\u7684\u306b\u5fdc\u3058\u3066\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3042\u308f\u305b\u3066\u3001<strong>\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u306e\u4e2d\u3067\u6700\u5927\u306e\u52b9\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3066\u4e88\u7b97\u3084\u5de5\u6570\u3092\u914d\u5206<\/strong>\u3057\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u65bd\u7b56\u3092\u540c\u6642\u306b\u5b9f\u884c\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u5927\u304d\u3044\u9818\u57df\u304b\u3089\u6bb5\u968e\u7684\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"STEP5_%E6%96%BD%E7%AD%96%E3%81%AE%E3%83%A2%E3%83%8B%E3%82%BF%E3%83%AA%E3%83%B3%E3%82%B0%E3%81%A8%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E7%B5%B1%E5%90%88\"><\/span>STEP5. \u65bd\u7b56\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u30c7\u30fc\u30bf\u306e\u7d71\u5408<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u305f\u5f8c\u306f\u3001KPI\u306b\u3082\u3068\u3065\u3044\u3066\u52b9\u679c\u3092\u7d99\u7d9a\u7684\u306b\u6e2c\u5b9a\u3057\u3001\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3057\u3066\u3044\u304d\u307e\u3059<\/strong>\u3002Web\u89e3\u6790\u30c4\u30fc\u30eb\u3084MA\u306a\u3069\u3092\u6d3b\u7528\u3057\u3001\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u6210\u679c\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u3067\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u5206\u65ad\u3055\u308c\u305f\u307e\u307e\u306b\u305b\u305a\u3001<strong>\u7d71\u5408\u3057\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u3088\u308a\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b<\/strong>\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div 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class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u52b9\u679c\u7684\u306b\u63a8\u9032\u3059\u308b\u305f\u3081\u306b\u306f\u3001<strong>\u65bd\u7b56\u306e\u4f01\u753b\u3084\u5b9f\u884c\u3092\u652f\u3048\u308b\u30c4\u30fc\u30eb\u3084\u30b7\u30b9\u30c6\u30e0\u306e\u6574\u5099\u304c\u6b20\u304b\u305b\u307e\u305b\u3093<\/strong>\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u5206\u6790\u30fb\u6d3b\u7528\u3059\u308b\u57fa\u76e4\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u30fb\u30b7\u30b9\u30c6\u30e0\u306e\u5f79\u5272\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%83%BC%E3%82%BF%E5%9F%BA%E7%9B%A4\"><\/span>\u30c7\u30fc\u30bf\u57fa\u76e4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u30c7\u30fc\u30bf\u57fa\u76e4\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e2d\u6838\u3092\u62c5\u3046\u91cd\u8981\u306a\u8981\u7d20<\/strong>\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u30ed\u30b0\u3084\u8cfc\u8cb7\u5c65\u6b74\u3001\u9867\u5ba2\u60c5\u5831\u3001\u30a2\u30d7\u30ea\u306e\u5229\u7528\u30c7\u30fc\u30bf\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u53d6\u5f97\u3057\u305f\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7684\u306b\u7d71\u5408\u30fb\u7ba1\u7406\u3057\u307e\u3059\u3002\u4ee3\u8868\u7684\u306a\u4ed5\u7d44\u307f\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u308b\u306e\u304c\u3001CDP\uff08Customer Data Platform\uff09\u3084DMP\uff08Data Management Platform\uff09\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>CDP\u306f\u3001\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\uff08\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff09\u3092\u4e2d\u5fc3\u306b\u7d71\u5408\u3057\u3001\u9867\u5ba2\u3054\u3068\u306b\u4e00\u5143\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4<\/strong>\u3067\u3059\u3002\u9867\u5ba2\u5358\u4f4d\u3067\u306e\u8a73\u7d30\u306a\u5206\u6790\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u65bd\u7b56\u306b\u5f37\u307f\u304c\u3042\u308a\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u3084Web\u63a5\u5ba2\u3001\u5e83\u544a\u306a\u3069\u3068\u9023\u643a\u3057\u3066\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001<strong>DMP\u306f\u4e3b\u306b\u533f\u540d\u30c7\u30fc\u30bf\u3084\u5916\u90e8\u30c7\u30fc\u30bf\uff08\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff09\u3092\u7528\u3044\u3066\u3001\u5e83\u544a\u914d\u4fe1\u306e\u6700\u9069\u5316\u306a\u3069\u3092\u884c\u3046\u4ed5\u7d44\u307f<\/strong>\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u95a2\u5fc3\u3084\u884c\u52d5\u50be\u5411\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001CDP\u3084DMP\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30c7\u30fc\u30bf\u57fa\u76e4\u3092\u6574\u5099\u3059\u308b\u3053\u3068\u3067\u3001<strong>\u30c1\u30e3\u30cd\u30eb\u3092\u6a2a\u65ad\u3057\u305f\u9867\u5ba2\u7406\u89e3\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u73fe<\/strong>\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MA%EF%BC%88%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%AA%E3%83%BC%E3%83%88%E3%83%A1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%89%E3%83%84%E3%83%BC%E3%83%AB\"><\/span>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\u3084\u65bd\u7b56\u306e\u81ea\u52d5\u5316\u3092\u62c5\u3046\u30b7\u30b9\u30c6\u30e0<\/strong>\u3067\u3059\u3002\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u3084Web\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u3068\u3044\u3063\u305f\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u9867\u5ba2\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3001\u95a2\u5fc3\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u6761\u4ef6\u306b\u5fdc\u3058\u305f\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u51fa\u3057\u5206\u3051\u306a\u3069\u3092\u81ea\u52d5\u3067\u5b9f\u884c\u3067\u304d\u308b\u305f\u3081\u3001<strong>\u52b9\u7387\u7684\u304b\u3064\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u6291\u3048\u306a\u304c\u3089\u6210\u679c\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CRM%E3%83%BBSFA\"><\/span>CRM\u30fbSFA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u3084SFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09\u306f\u3001\u4e3b\u306b\u9867\u5ba2\u60c5\u5831\u3084\u55b6\u696d\u6d3b\u52d5\u306e\u7ba1\u7406\u3092\u62c5\u3046\u30c4\u30fc\u30eb<\/strong>\u3067\u3059\u3002\u9867\u5ba2\u306e\u57fa\u672c\u60c5\u5831\u3084\u904e\u53bb\u306e\u63a5\u70b9\u3001\u5546\u8ac7\u5c65\u6b74\u306a\u3069\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u90e8\u9580\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306e\u9023\u643a\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u7372\u5f97\u30fb\u80b2\u6210\u3057\u305f\u30ea\u30fc\u30c9\u3092\u55b6\u696d\u3078\u30b9\u30e0\u30fc\u30ba\u306b\u5f15\u304d\u6e21\u3057\u3001\u305d\u306e\u5f8c\u306e\u5546\u8ac7\u72b6\u6cc1\u3084\u53d7\u6ce8\u7d50\u679c\u3092\u518d\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3059\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Web%E8%A7%A3%E6%9E%90%E3%83%84%E3%83%BC%E3%83%AB\"><\/span>Web\u89e3\u6790\u30c4\u30fc\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Web\u89e3\u6790\u30c4\u30fc\u30eb\u306f\u3001Web\u30b5\u30a4\u30c8\u4e0a\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u53ef\u8996\u5316\u3057\u3001\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u3084\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb<\/strong>\u3067\u3059\u3002\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u306b\u3001Google Analytics\u3084\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u6570\u3084\u6ede\u5728\u6642\u9593\u3001\u6d41\u5165\u7d4c\u8def\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u65bd\u7b56\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u306e\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u3084\u5c0e\u7dda\u4e0a\u306e\u8ab2\u984c\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u6539\u5584\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u6700\u9069\u5316\u306b\u3082\u3064\u306a\u3052\u3089\u308c\u307e\u3059<\/strong>\u3002\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u306e\u306b\u6b20\u304b\u305b\u306a\u3044\u5b58\u5728\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E5%BD%B9%E7%AB%8B%E3%81%A4%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AE%E8%B3%87%E6%A0%BC\"><\/span>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u304a\u3059\u3059\u3081\u306e\u8cc7\u683c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u52d9\u306b\u304a\u3044\u3066\u8cc7\u683c\u306f\u5fc5\u9808\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u4f53\u7cfb\u7684\u306a\u77e5\u8b58\u3092\u8eab\u306b\u3064\u3051\u308b\u4e0a\u3067\u6709\u52b9\u306a\u624b\u6bb5\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u3068\u304f\u306b\u30c7\u30fc\u30bf\u5206\u6790\u3084\u5e83\u544a\u904b\u7528\u3001\u6226\u7565\u8a2d\u8a08\u3068\u3044\u3063\u305f\u9818\u57df\u306f\u72ec\u5b66\u3067\u306f\u7406\u89e3\u304c\u504f\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5206\u91ce\u306f\u3001\u8cc7\u683c\u5b66\u7fd2\u3092\u901a\u3058\u3066\u57fa\u790e\u304b\u3089\u6574\u7406\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u5b9f\u52d9\u306e\u7cbe\u5ea6\u3084\u518d\u73fe\u6027\u3092\u9ad8\u3081\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001Web\u62c5\u5f53\u8005\u304c\u307e\u305a\u53d6\u5f97\u3092\u76ee\u6307\u3059\u3079\u304d\u3001\u5b9f\u7528\u6027\u306e\u9ad8\u3044\u8cc7\u683c\u3092\u53b3\u9078\u3057\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E5%80%8B%E4%BA%BA%E8%AA%8D%E5%AE%9A%E8%B3%87%E6%A0%BC%EF%BC%88GAIQ%EF%BC%89\"><\/span>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u500b\u4eba\u8a8d\u5b9a\u8cc7\u683c\uff08GAIQ\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA4\uff09\u306b\u95a2\u3059\u308b\u77e5\u8b58\u3092\u8a3c\u660e\u3067\u304d\u308b\u3001Google\u516c\u5f0f\u306e\u7121\u6599\u8a8d\u5b9a\u8cc7\u683c<\/strong>\u3067\u3059\u3002\u73fe\u5728\u4e3b\u6d41\u3068\u306a\u3063\u3066\u3044\u308bGA4\u306e\u57fa\u672c\u8a2d\u5b9a\u3084\u30ec\u30dd\u30fc\u30c8\u306e\u898b\u65b9\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306e\u8003\u3048\u65b9\u3092\u4f53\u7cfb\u7684\u306b\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u30c7\u30fc\u30bf\u5206\u6790\u306f\u4e2d\u6838\u3068\u306a\u308b\u30b9\u30ad\u30eb\u3067\u3042\u308a\u3001\u30b5\u30a4\u30c8\u6539\u5584\u3084\u65bd\u7b56\u8a55\u4fa1\u3092\u884c\u3046\u4e0a\u3067\u4e0d\u53ef\u6b20<\/strong>\u3067\u3059\u3002\u672c\u8cc7\u683c\u3092\u901a\u3058\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u6b63\u3057\u304f\u8aad\u307f\u89e3\u304f\u57fa\u790e\u529b\u3092\u8eab\u306b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_%E5%BA%83%E5%91%8A%E8%AA%8D%E5%AE%9A%E8%B3%87%E6%A0%BC\"><\/span>Google \u5e83\u544a\u8a8d\u5b9a\u8cc7\u683c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3053\u3061\u3089\u3082<strong>Google\u304c\u63d0\u4f9b\u3059\u308b\u5e83\u544a\u904b\u7528\u30b9\u30ad\u30eb\u306e\u8a8d\u5b9a\u8cc7\u683c<\/strong>\u3067\u3001\u300c\u691c\u7d22\u5e83\u544a\u300d\u300c\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u300d\u300c\u52d5\u753b\u5e83\u544a\u300d\u306a\u3069\u5206\u91ce\u3054\u3068\u306b\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002\u5e83\u544a\u914d\u4fe1\u306e\u4ed5\u7d44\u307f\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u5165\u672d\u6226\u7565\u3068\u3044\u3063\u305f\u5b9f\u52d9\u306b\u76f4\u7d50\u3059\u308b\u77e5\u8b58\u3092\u7fd2\u5f97\u3067\u304d\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u306b\u5e83\u544a\u904b\u7528\u3092\u884c\u3046\u4e88\u5b9a\u304c\u306a\u3044\u5834\u5408\u3067\u3082\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u884c\u52d5\u3084\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u4ed5\u7d44\u307f\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001SEO\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u306b\u3082\u5fdc\u7528\u3067\u304d\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%A6%E3%82%A7%E3%83%96%E8%A7%A3%E6%9E%90%E5%A3%AB\"><\/span>\u30a6\u30a7\u30d6\u89e3\u6790\u58eb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u4e00\u822c\u793e\u56e3\u6cd5\u4eba\u30a6\u30a7\u30d6\u89e3\u6790\u58eb\u5354\u4f1a\uff08WACA\uff09\u304c\u904b\u55b6\u3059\u308b\u6c11\u9593\u8cc7\u683c<\/strong>\u3067\u3059\u3002\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306e\u4f7f\u3044\u65b9\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8a08\u753b\u7acb\u6848\u304b\u3089\u3001KPI\u306e\u8a2d\u5b9a\u3001\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u305f\u8ab2\u984c\u767a\u898b\u30fb\u6539\u5584\u63d0\u6848\u307e\u3067\u3001\u5b9f\u52d9\u306b\u76f4\u7d50\u3059\u308b\u30b9\u30ad\u30eb\u3092\u4f53\u7cfb\u7684\u306b\u5b66\u3079\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p>\u30c4\u30fc\u30eb\u306e\u64cd\u4f5c\u30b9\u30ad\u30eb\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u3069\u306e\u3088\u3046\u306b\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u304b\u300d\u3068\u3044\u3046\u5b9f\u52d9\u8996\u70b9\u304c\u8eab\u306b\u3064\u304f\u70b9\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002\u56fd\u5185\u3067\u306e\u8a8d\u77e5\u5ea6\u3082\u9ad8\u304f\u3001\u30b9\u30ad\u30eb\u306e\u5ba2\u89b3\u7684\u306a\u8a3c\u660e\u3068\u3057\u3066\u6d3b\u7528\u3057\u3084\u3059\u3044\u8cc7\u683c\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%BB%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E5%AE%9F%E5%8B%99%E6%A4%9C%E5%AE%9A%C2%AE\"><\/span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d3\u30b8\u30cd\u30b9\u5b9f\u52d9\u691c\u5b9a\u00ae<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7279\u5b9a\u306eWeb\u30c4\u30fc\u30eb\u306b\u9650\u5b9a\u3055\u308c\u305a\u3001<strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u822c\u306e\u57fa\u790e\u77e5\u8b58\u3092\u7db2\u7f85\u7684\u306b\u5b66\u3079\u308b\u691c\u5b9a<\/strong>\u3067\u3059\u3002\u5e02\u5834\u5206\u6790\u3084\u6226\u7565\u7acb\u6848\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7406\u89e3\u306a\u3069\u3001\u30c7\u30b8\u30bf\u30eb\u9818\u57df\u306b\u9650\u3089\u305a\u5e45\u5e83\u3044\u8996\u70b9\u3092\u990a\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u8df5\u3059\u308b\u4e0a\u3067\u3082\u3001SWOT\u5206\u6790\u3084\u7af6\u4e89\u6226\u7565\u3068\u3044\u3063\u305f\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<strong>\u3068\u304f\u306bWeb\u696d\u52d9\u304c\u672a\u7d4c\u9a13\u306e\u65b9\u3084\u3001\u57fa\u790e\u304b\u3089\u4f53\u7cfb\u7684\u306b\u5b66\u3073\u76f4\u3057\u305f\u3044\u65b9\u306b\u9069\u3057\u3066\u3044\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%8E%A8%E9%80%B2%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%80%8C%E7%B5%84%E7%B9%94%E3%81%AE%E5%A3%81%E3%80%8D%E3%81%AE%E4%B9%97%E3%82%8A%E8%B6%8A%E3%81%88%E6%96%B9\"><\/span>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u63a8\u9032\u306b\u304a\u3051\u308b\u300c\u7d44\u7e54\u306e\u58c1\u300d\u306e\u4e57\u308a\u8d8a\u3048\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c0e\u5165\u30fb\u63a8\u9032\u306b\u304a\u3044\u3066\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u76f4\u9762\u3059\u308b\u306e\u306f\u30c4\u30fc\u30eb\u3084\u6280\u8853\u306e\u554f\u984c\u3067\u306f\u306a\u304f\u3001<strong>\u90e8\u9580\u9593\u306e\u9023\u643a\u4e0d\u8db3\u306b\u3088\u308b\u7d44\u7e54\u306e\u58c1<\/strong>\u3067\u3059\u3002\u30c7\u30fc\u30bf\u3084\u65bd\u7b56\u304c\u5206\u65ad\u3055\u308c\u305f\u72b6\u614b\u3067\u306f\u3001\u305b\u3063\u304b\u304f\u306e\u53d6\u308a\u7d44\u307f\u3082\u5341\u5206\u306a\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u7372\u5f97\u3057\u305f\u898b\u8fbc\u307f\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u304c\u55b6\u696d\u90e8\u9580\u3067\u6d3b\u7528\u3055\u308c\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u5e97\u8217\u30b9\u30bf\u30c3\u30d5\u304c\u30c7\u30b8\u30bf\u30eb\u65bd\u7b56\u306b\u5354\u529b\u7684\u3067\u306a\u3044\u3068\u3044\u3063\u305f\u30b1\u30fc\u30b9\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u3046\u3057\u305f\u72b6\u6cc1\u3067\u306f\u3001<strong>\u9867\u5ba2\u63a5\u70b9\u3054\u3068\u306e\u60c5\u5831\u304c\u5206\u65ad\u3055\u308c\u3001\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8ab2\u984c\u3092\u89e3\u6d88\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u90e8\u9580\u3054\u3068\u306e\u6700\u9069\u5316\u3067\u306f\u306a\u304f\u3001\u5168\u4f53\u6700\u9069\u306e\u8996\u70b9\u3067\u4ee5\u4e0b\u306e\u53d6\u308a\u7d44\u307f\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n<ul style=\"margin: 0; padding-left: 1.2em;\">\n<li>\u5171\u901a\u306eKPI\uff08\u76ee\u6a19\uff09\u3092\u6301\u3064\n\n<\/li>\n<li>\u60c5\u5831\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u3092\u4f5c\u308b\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%B1%E9%80%9A%E3%81%AEKPI%EF%BC%88%E7%9B%AE%E6%A8%99%EF%BC%89%E3%82%92%E6%8C%81%E3%81%A4\"><\/span>\u5171\u901a\u306eKPI\uff08\u76ee\u6a19\uff09\u3092\u6301\u3064<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u307e\u305a\u6709\u52b9\u306a\u306e\u304c\u3001<strong>\u5171\u901a\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001Web\u306eCV\u6570\u3084\u6765\u5e97\u6570\u3068\u3044\u3063\u305f\u90e8\u9580\u5358\u4f4d\u306e\u6307\u6a19\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u6700\u7d42\u7684\u306a\u58f2\u4e0a\u3084LTV\u3068\u3044\u3063\u305f\u5168\u793e\u5171\u901a\u306e\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u90e8\u9580\u306e\u5f79\u5272\u3068\u6210\u679c\u304c\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u6709\u52b9\u306a\u306e\u304c\u3001<strong>\u5171\u901a\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001Web\u306eCV\u6570\u3084\u6765\u5e97\u6570\u3068\u3044\u3063\u305f\u90e8\u9580\u5358\u4f4d\u306e\u6307\u6a19\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u6700\u7d42\u7684\u306a\u58f2\u4e0a\u3084LTV\u3068\u3044\u3063\u305f\u5168\u793e\u5171\u901a\u306e\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u90e8\u9580\u306e\u5f79\u5272\u3068\u6210\u679c\u304c\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%83%85%E5%A0%B1%E3%81%AE%E3%83%95%E3%82%A3%E3%83%BC%E3%83%89%E3%83%90%E3%83%83%E3%82%AF%E3%83%AB%E3%83%BC%E3%83%97%E3%82%92%E4%BD%9C%E3%82%8B\"><\/span>\u60c5\u5831\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u3092\u4f5c\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u52a0\u3048\u3066\u3001<strong>\u60c5\u5831\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3082\u6b20\u304b\u305b\u307e\u305b\u3093<\/strong>\u3002\u55b6\u696d\u3084\u5e97\u8217\u306a\u3069\u9867\u5ba2\u3068\u76f4\u63a5\u63a5\u70b9\u3092\u6301\u3064\u73fe\u5834\u306e\u58f0\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u53cd\u6620\u3057\u3001\u305d\u306e\u7d50\u679c\u3092\u518d\u3073\u73fe\u5834\u3078\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u76f8\u4e92\u7406\u89e3\u3068\u5354\u529b\u4f53\u5236\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306f\u898b\u3048\u306a\u3044\u9867\u5ba2\u306e\u5b9f\u614b\u3092\u88dc\u5b8c\u3059\u308b\u4e0a\u3067\u3082\u91cd\u8981\u306a\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u7279\u5b9a\u306e\u90e8\u7f72\u3060\u3051\u3067\u5b8c\u7d50\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001<strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30fb\u5e97\u8217\u306a\u3069\u304c\u9023\u643a\u3057\u3066\u521d\u3081\u3066\u6a5f\u80fd\u3057\u307e\u3059<\/strong>\u3002\u5168\u793e\u6a2a\u65ad\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3068\u3057\u3066\u63a8\u9032\u3057\u3001\u7d44\u7e54\u5168\u4f53\u3067\u9867\u5ba2\u4f53\u9a13\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3001\u7d99\u7d9a\u7684\u306a\u6210\u679c\u5275\u51fa\u306b\u3064\u306a\u304c\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>\u25bc \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u9023\u643a\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/sales-and-marketing-alignment\/\">\u300c\u55b6\u696d\u00d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306e\u9023\u643a\u3067\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E6%88%90%E5%8A%9F%E3%81%97%E3%81%9F%E4%BC%81%E6%A5%AD%E4%BA%8B%E4%BE%8B\"><\/span>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6210\u529f\u3057\u305f\u4f01\u696d\u4e8b\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5358\u306bWeb\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3084\u30c1\u30e3\u30cd\u30eb\u3092\u6a2a\u65ad\u3057\u3066\u4f53\u9a13\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u5927\u304d\u306a\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6210\u529f\u3057\u305fBtoC\u30fbBtoB\u305d\u308c\u305e\u308c\u306e\u4f01\u696d\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%8B%E4%BE%8B1_%E3%80%90BtoC%E3%80%91%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E8%89%AF%E5%93%81%E8%A8%88%E7%94%BB%EF%BC%88%E7%84%A1%E5%8D%B0%E8%89%AF%E5%93%81%EF%BC%89\"><\/span>\u4e8b\u4f8b1. \u3010BtoC\u3011\u682a\u5f0f\u4f1a\u793e\u826f\u54c1\u8a08\u753b\uff08\u7121\u5370\u826f\u54c1\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30a2\u30d7\u30ea\u3092\u8d77\u70b9\u3068\u3057\u3001<strong>\u5b9f\u5e97\u8217\u3068\u30c7\u30b8\u30bf\u30eb\u3092\u878d\u5408\u3057\u305f\u300cO2O\uff08Online to Offline\uff09\u300d\u306e\u6210\u529f\u30e2\u30c7\u30eb<\/strong>\u3067\u3059\u3002\u540c\u793e\u306f\u3001EC\u30b5\u30a4\u30c8\u3068\u5e97\u8217\u306e\u30c7\u30fc\u30bf\u304c\u5206\u65ad\u3055\u308c\u3066\u3044\u305f\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u4e00\u8cab\u3057\u3066\u628a\u63e1\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u300cMUJI 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class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%8B%E4%BE%8B2_%E3%80%90BtoB%E3%80%91Sansan%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE\"><\/span>\u4e8b\u4f8b2. \u3010BtoB\u3011Sansan\u682a\u5f0f\u4f1a\u793e<span 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