{"id":542,"date":"2019-10-30T00:00:00","date_gmt":"2019-10-29T15:00:00","guid":{"rendered":"https:\/\/fungry.co.jp\/newcnaps\/?p=542"},"modified":"2025-07-03T17:51:20","modified_gmt":"2025-07-03T08:51:20","slug":"role-of-owned-media-in-contents-marketing-2","status":"publish","type":"post","link":"https:\/\/fungry.co.jp\/cnaps\/blog\/role-of-owned-media-in-contents-marketing-2\/","title":{"rendered":"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5f79\u5272"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1144\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2019\/10\/94-1.jpg\" alt=\"\" width=\"900\" height=\"556\" srcset=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2019\/10\/94-1.jpg 900w, https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2019\/10\/94-1-768x474.jpg 768w\" sizes=\"auto, 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counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/role-of-owned-media-in-contents-marketing-2\/#%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AF\" >\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/role-of-owned-media-in-contents-marketing-2\/#%E7%9B%AE%E7%9A%84%E3%81%AB%E5%BF%9C%E3%81%98%E3%81%A6%E3%80%81%E6%83%85%E5%A0%B1%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%A8%E3%81%97%E3%81%A6%E3%81%AE%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E4%BB%A5%E5%A4%96%E3%82%82%E6%A4%9C%E8%A8%8E%E3%81%97%E3%82%88%E3%81%86\" >\u76ee\u7684\u306b\u5fdc\u3058\u3066\u3001\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u3068\u3057\u3066\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u4ee5\u5916\u3082\u691c\u8a0e\u3057\u3088\u3046<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/role-of-owned-media-in-contents-marketing-2\/#%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E7%9B%AE%E7%9A%84%E3%81%AB%E3%82%88%E3%81%A3%E3%81%A6%E3%80%81%E6%99%82%E3%81%AB%E3%81%AF%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%82%92%E4%BD%BF%E3%81%84%E5%88%86%E3%81%91%E3%82%88%E3%81%86\" >\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u306b\u3088\u3063\u3066\u3001\u6642\u306b\u306f\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u3044\u5206\u3051\u3088\u3046<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/role-of-owned-media-in-contents-marketing-2\/#%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%A7%E3%81%AF%E3%81%AA%E3%81%84\" >\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0=\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u306a\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/role-of-owned-media-in-contents-marketing-2\/#%E8%87%AA%E7%A4%BE%E3%81%AE%E6%83%85%E5%A0%B1%E7%99%BA%E4%BF%A1%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AE%E8%90%BD%E3%81%A8%E3%81%97%E7%A9%B4\" >\u81ea\u793e\u306e\u60c5\u5831\u767a\u4fe1\u30e1\u30c7\u30a3\u30a2\u306e\u843d\u3068\u3057\u7a74<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/role-of-owned-media-in-contents-marketing-2\/#%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%80%81%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A7%E6%88%90%E6%9E%9C%E3%82%92%E5%87%BA%E3%81%99%E3%81%9F%E3%82%81%E3%81%AB\" >\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AF\"><\/span>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote><p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u3092\u5c4a\u3051\u3066\u8cfc\u8cb7\u884c\u52d5\u3092\u5f15\u304d\u8d77\u3053\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u3067\u3059\u3002\u305d\u306e\u60c5\u5831\u3092\u4f1d\u3048\u308b\u624b\u6bb5\u3068\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3042\u308a\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f62\u614b\u306b\u306f\u6587\u7ae0\u3001\u753b\u50cf\uff08\u5199\u771f\u30fb\u56f3\u8aac\u306a\u3069\uff09\u3001\u6620\u50cf\u3001\u97f3\u58f0\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f- \u30e6\u30fc\u30b6\u30fc\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u9069\u5207\u306b\u3068\u3069\u3051\u3088\u3046 &#8211;<\/a><\/p><\/blockquote>\n<p>\u3068\u306f\u3044\u3048\u3001\u3069\u3093\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3082\u826f\u3044\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u660e\u78ba\u306b\u5b9a\u7fa9\u3055\u308c\u305f\u898b\u8fbc\u307f\u5ba2\u306b\u3068\u3063\u3066\u9069\u5207\u3067\u4fa1\u5024\u306e\u3042\u308b\u4e00\u8cab\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u3001\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u3051\u308b\u624b\u6cd5\u5168\u4f53\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u306e\u3067\u3059\u3002<\/p>\n<h4>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f<\/h4>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u3001\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u7dcf\u79f0\u306e\u3053\u3068\u3092\u3044\u3044\u307e\u3059\u3002\u672c\u6765\u306f\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u3084\u81ea\u793e\u30b5\u30a4\u30c8\u306a\u3069\u306e\u5168\u3066\u3092\u610f\u5473\u3059\u308b\u306e\u3067\u3059\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3057\u3066\u306f\u81ea\u793e\u3067\u904b\u55b6\u3059\u308b\u300c\u30d6\u30ed\u30b0\u300d\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u3092\u6307\u3059\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u300d\u3060\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h4>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u304c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u76ee\u7684\u3092\u6c7a\u3081\u308b<\/h4>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u3067\u3059\u306e\u3067\u3001\u57fa\u672c\u7684\u306b\u306f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u76ee\u7684\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u306f\u7d10\u3065\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304c\u3069\u3093\u306a\u76ee\u7684\u3067\u904b\u7528\u3055\u308c\u308b\u306e\u304b\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97<\/h4>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3059\u308b\u5927\u304d\u306a\u76ee\u7684\u3068\u306a\u308b\u306e\u304c\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u5f79\u7acb\u3064\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3068\u3001\u300c\u3053\u306e\u4f01\u696d\u306f\u81ea\u5206\u306b\u3068\u3063\u3066\u5fc5\u8981\u3060\u300d\u3068\u3044\u3046\u5370\u8c61\u3092\u6301\u3061\u3001\u5fe0\u8aa0\u5fc3\u3084\u611b\u7740\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u3053\u3046\u3044\u3063\u305f\u898b\u8fbc\u307f\u5ba2\u304c\u5897\u3048\u308c\u3070\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u56f3\u308c\u308b\u307b\u304b\u3001\u4fa1\u683c\u7af6\u4e89\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u306b\u304f\u3044\u3001\u7d99\u7d9a\u7684\u306a\u767a\u6ce8\u304c\u53d7\u3051\u3089\u308c\u308b\u3068\u3044\u3063\u305f\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<h4>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/h4>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u3082\u3046\u4e00\u3064\u306e\u76ee\u7684\u306f\u3001\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u793e\u9577\u81ea\u3089\u60c5\u5831\u767a\u4fe1\u3092\u3057\u3066\u3044\u305f\u305f\u3081\u300c\u793e\u9577\u306e\u540d\u524d\uff1d\u4f01\u696d\u540d\u300d\u306e\u3088\u3046\u306a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u304c\u3067\u304d\u3066\u3057\u307e\u3063\u305f\u3068\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u306e\u72b6\u614b\u3067\u300c\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u5909\u3048\u305f\u3044\u300d\u3068\u306a\u3063\u305f\u5834\u5408\u3001\u4ed6\u306e\u793e\u54e1\u306e\u767a\u4fe1\u529b\u3092\u9ad8\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u305d\u306e\u969b\u3001\u767a\u4fe1\u529b\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306fTwitter\u306a\u3069\u306eSNS\u3092\u4f7f\u3046\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u767a\u4fe1\u304c\u3067\u304d\u308b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304c\u6709\u52b9\u3067\u3059\u3002\u60c5\u5831\u767a\u4fe1\u3059\u308b\u793e\u54e1\u306e\u540d\u524d\u3068\u9854\u5199\u771f\u3092\u51fa\u3059\u3088\u3046\u306b\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u300c\u793e\u9577\u306e\u540d\u524d\uff1d\u4f01\u696d\u540d\u300d\u3060\u3063\u305f\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u52b9\u679c\u7684\u306b\u5909\u8cea\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%9B%AE%E7%9A%84%E3%81%AB%E5%BF%9C%E3%81%98%E3%81%A6%E3%80%81%E6%83%85%E5%A0%B1%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%A8%E3%81%97%E3%81%A6%E3%81%AE%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E4%BB%A5%E5%A4%96%E3%82%82%E6%A4%9C%E8%A8%8E%E3%81%97%E3%82%88%E3%81%86\"><\/span>\u76ee\u7684\u306b\u5fdc\u3058\u3066\u3001\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u3068\u3057\u3066\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u4ee5\u5916\u3082\u691c\u8a0e\u3057\u3088\u3046<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u6d41\u5165\u304c\u96c6\u5ba2\u7d4c\u8def\u3068\u306a\u308b\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u306a\u304f\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\uff08\u898b\u8fbc\u307f\u5ba2\uff09\u306e\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u306f\u300c\u81ea\u793e\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u3044\u3063\u305f\u610f\u5473\u304c\u3042\u308a\u3001\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u4ee5\u5916\u306b\u3082\u8907\u6570\u306e\u60c5\u5831\u767a\u4fe1\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u52b9\u679c\u3084\u7279\u5fb4\u304c\u7570\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u76ee\u7684\u306b\u5fdc\u3058\u3066\u624b\u6cd5\u3092\u4f7f\u3044\u5206\u3051\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<h4>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h4>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u305d\u306e\u540d\u306e\u901a\u308aE\u30e1\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002\u4e00\u5ea6\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3001\u5b9a\u671f\u7684\u65b0\u5546\u54c1\u3084\u65b0\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u60c5\u5831\u767a\u4fe1\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u601d\u3044\u51fa\u3055\u305b\u305f\u308a\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3055\u305b\u305f\u308a\u3059\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h5>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8<\/h5>\n<ul>\n<li><span style=\"color: #960000;\"><strong>\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u7dad\u6301\u3067\u304d\u308b<\/strong><\/span><\/li>\n<li><span style=\"color: #960000;\"><strong>\u30e1\u30fc\u30eb\u914d\u4fe1\u6642\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u304d\u308b<\/strong><\/span><\/li>\n<li><span style=\"color: #960000;\"><strong>\u30e6\u30fc\u30b6\u30fc\u60c5\u5831\u304c\u628a\u63e1\u3067\u304d\u308b\u306a\u3069<\/strong><\/span><\/li>\n<\/ul>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4e00\u898b\u7c21\u5358\u305d\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u76ee\u7684\u306e\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3084\u4f01\u753b\u3001\u914d\u4fe1\u30ea\u30b9\u30c8\u306e\u6574\u7406\u3001\u5e74\u9593\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306e\u4f5c\u6210\u306a\u3069\u3001\u4e8b\u524d\u306e\u6e96\u5099\u304c\u3068\u3066\u3082\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u30021\u901a\u306e\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u306e\u306b\u3082\u8907\u6570\u306e\u30bf\u30b9\u30af\u304c\u767a\u751f\u3057\u307e\u3059\u306e\u3067\u3001<a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/make-mail-marketing-plans\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u308bC-NAPS\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u30b7\u30fc\u30c8<\/a>\u3092\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h4>DM\uff08\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff09<\/h4>\n<p>DM\u3068\u306f\u3001\u30cf\u30ac\u30ad\u3084\u5c01\u66f8\u3092\u9001\u4ed8\u3057\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6848\u5185\u3059\u308b\u65bd\u7b56\u3067\u3059\u3002\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u65bd\u7b56\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u30e1\u30fc\u30eb\u306e\u3088\u3046\u306b\u4ef6\u540d\u3060\u3051\u3067\u30b9\u30eb\u30fc\u3055\u308c\u308b\u3053\u3068\u304c\u306a\u304f\u3001\u624b\u306b\u53d6\u3063\u3066\u3069\u306e\u3088\u3046\u306a\u5185\u5bb9\u306a\u306e\u304b\u3092\u78ba\u8a8d\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h5>DM\u306e\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8<\/h5>\n<ul>\n<li><span style=\"color: #960000;\"><strong>\u30c7\u30b6\u30a4\u30f3\u306a\u3069\u306b\u51dd\u3089\u3057\u305fDM\u306b\u3059\u308c\u3070\u6ce8\u76ee\u3055\u308c\u3084\u3059\u3044<\/strong><\/span><\/li>\n<li><strong><span style=\"color: #960000;\">\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u60c5\u5831\u91cf\u304c\u591a\u3044<\/span><\/strong><\/li>\n<li><span style=\"color: #960000;\"><strong>\u958b\u5c01\u3084\u30ec\u30b9\u30dd\u30f3\u30b9\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044<\/strong><\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E7%9B%AE%E7%9A%84%E3%81%AB%E3%82%88%E3%81%A3%E3%81%A6%E3%80%81%E6%99%82%E3%81%AB%E3%81%AF%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%82%92%E4%BD%BF%E3%81%84%E5%88%86%E3%81%91%E3%82%88%E3%81%86\"><\/span>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u306b\u3088\u3063\u3066\u3001\u6642\u306b\u306f\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u3044\u5206\u3051\u3088\u3046<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u81ea\u793e\u306e\u9867\u5ba2\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u306b\u3088\u3063\u3066\u306f\u3001\u5fc5\u305a\u3057\u3082\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6700\u9069\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002SNS\u3092\u30e1\u30a4\u30f3\u3067\u60c5\u5831\u53ce\u96c6\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308c\u3070\u3001\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u306a\u304f\u300c\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u300d\u3092\u4f7f\u3063\u305f\u65bd\u7b56\u306e\u65b9\u304c\u9069\u3057\u3066\u3044\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u3082\u5927\u5207\u306b\u306a\u308b\u306e\u3067\u3059\u3002<br \/>\n\u307e\u305f\u3001\u30e1\u30c7\u30a3\u30a2\u306b\u306f\u5927\u304d\u304f3\u3064\u306e\u7a2e\u985e\uff08\u30c8\u30ea\u30d7\u30eb\u30e1\u30c7\u30a3\u30a2\uff09\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u3053\u3053\u3067\u306f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u4ee5\u5916\u306e\u300c\u30a2\u2015\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u300c\u30da\u30a4\u30c9\u30e1\u30c7\u30a3\u30a2\u300d\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/h4>\n<p>\u30a2\u2015\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\uff08earned medeia\uff09\u3068\u306f\u3001\u4e3b\u306bTwitter\u3084Facebook\u3068\u3044\u3063\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u30a2\u2015\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30ea\u30a2\u30eb\u306a\u58f0\u304c\u4fe1\u983c\u6027\u306b\u7e4b\u304c\u308b\u305f\u3081\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306b\u5bfe\u3059\u308b\u4fe1\u6191\u6027\u3092\u5f97\u305f\u3044\u5834\u5408\u306b\u6709\u52b9\u3067\u3059\u3002<br \/>\n\u307e\u305f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u9069\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3067\u304d\u308c\u3070\u3001\u30d0\u30ba\u306b\u3088\u3063\u3066\u77ac\u9593\u7684\u306b\u62e1\u6563\u3059\u308b\u53ef\u80fd\u6027\u3082\u5341\u5206\u306b\u3042\u308a\u5f97\u307e\u3059\u3002SNS\u3067\u306f\u540c\u3058\u3088\u3046\u306a\u8208\u5473\u3092\u6301\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u60c5\u5831\u304c\u7e4b\u304c\u3063\u3066\u3044\u304d\u307e\u3059\u306e\u3067\u3001\u60c5\u5831\u3092\u62e1\u6563\u3057\u305f\u3044\u3068\u304d\u306b\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<h4>\u30da\u30a4\u30c9\u30e1\u30c7\u30a3\u30a2<\/h4>\n<p>\u30da\u30a4\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u3001\u4f01\u696d\u5e83\u544a\u306e\u51fa\u7a3f\u30b9\u30da\u30fc\u30b9\u304c\u8a2d\u3051\u3089\u308c\u3066\u3044\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u3053\u3068\u3092\u3044\u3044\u307e\u3059\u3002\u4ee3\u8868\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u306b\u306fYahoo!JAPAN\u3084MSN JAPAN\u3001\u65e5\u7d4c\u65b0\u805e\u96fb\u5b50\u7248\u3001\u671d\u65e5\u65b0\u805e\u30c7\u30b8\u30bf\u30eb\u306a\u3069\u304c\u3042\u308a\u3001\u8cbb\u7528\u3092\u652f\u6255\u3046\u3053\u3068\u3067\u81ea\u793e\u5e83\u544a\u304c\u51fa\u7a3f\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u3053\u308c\u3089\u306e\u30da\u30a4\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u9ad8\u3044\u30a2\u30af\u30bb\u30b9\u6570\u304c\u7279\u5fb4\u3068\u306a\u308b\u305f\u3081\u3001\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u3067\u591a\u304f\u306e\u8aad\u8005\u306b\u60c5\u5831\u767a\u4fe1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%A7%E3%81%AF%E3%81%AA%E3%81%84\"><\/span>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0=\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3048\u3070\u300c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u65b9\u3082\u591a\u3044\u3067\u3059\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30da\u30eb\u30bd\u30ca\u306b\u5bfe\u3057\u3066\u6700\u9069\u306a\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u3044\u3001\u4f01\u696d\u76ee\u7684\u3092\u679c\u305f\u3059\u4ed5\u7d44\u307f\u306e\u3053\u3068\u3092\u3044\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u624b\u6bb5\u306e\u4e00\u3064\u306b\u306a\u308b\u306e\u304c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306a\u306e\u3067\u3059\u3002<br \/>\n\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u81ea\u793e\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u81ea\u7531\u5ea6\u304c\u9ad8\u3044\u3068\u3044\u3046\u306e\u304c\u5927\u304d\u306a\u9b45\u529b\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u305f\u3060\u3057\u3001\u7d4c\u9a13\u3084\u77e5\u8b58\u304c\u306a\u3044\u3068\u5931\u6557\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%87%AA%E7%A4%BE%E3%81%AE%E6%83%85%E5%A0%B1%E7%99%BA%E4%BF%A1%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AE%E8%90%BD%E3%81%A8%E3%81%97%E7%A9%B4\"><\/span>\u81ea\u793e\u306e\u60c5\u5831\u767a\u4fe1\u30e1\u30c7\u30a3\u30a2\u306e\u843d\u3068\u3057\u7a74<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u7acb\u3061\u4e0a\u3052\u308b\u3053\u3068\u306f\u7c21\u5358\u3067\u3059\u304c\u3001\u30b3\u30f3\u30b9\u30bf\u30f3\u30c8\u306b\u7d50\u679c\u3092\u51fa\u3059\u306b\u306f\u305d\u308c\u306a\u308a\u306e\u7d4c\u9a13\u3068\u77e5\u8b58\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u5931\u6557\u3059\u308b\u4f01\u696d\u306e\u3088\u304f\u3042\u308b\u843d\u3068\u3057\u7a74\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<h4>\u76ee\u7684\u304c\u660e\u78ba\u306b\u306a\u3063\u3066\u3044\u306a\u3044<\/h4>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u7528\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u76ee\u7684\u306f\u3068\u3066\u3082\u91cd\u8981\u3067\u3042\u308a\u3001\u6700\u521d\u306b\u6c7a\u3081\u308b\u3079\u304d\u3082\u306e\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u306a\u306a\u3093\u3068\u306a\u304f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u7acb\u3061\u4e0a\u3052\u305f\u308a\u3001\u898b\u5207\u308a\u767a\u8eca\u3067\u904b\u7528\u3092\u59cb\u3081\u305f\u308a\u3057\u305f\u5834\u5408\u306f\u3001\u76ee\u7684\u304c\u660e\u78ba\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u591a\u3005\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u793e\u5185\u306e\u5171\u901a\u8a8d\u8b58\u304c\u5d29\u308c\u3001\u601d\u3046\u3088\u3046\u306a\u7d50\u679c\u304c\u51fa\u305b\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<h4>\u4e88\u7b97\u30fb\u30ea\u30bd\u30fc\u30b9\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b<\/h4>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u30ea\u30bd\u30fc\u30b9\u304c\u5fc5\u8981\u3068\u306a\u308a\u3001\u60f3\u50cf\u4ee5\u4e0a\u306b\u5927\u5909\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u300c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u7acb\u3061\u4e0a\u3052\u3066\u307f\u305f\u3082\u306e\u306e\u3001\u4eba\u624b\u304c\u8db3\u308a\u305a\u56de\u3089\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u4f01\u696d\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u3046\u306a\u308c\u3070\u30e1\u30c7\u30a3\u30a2\u306e\u8cea\u304c\u843d\u3061\u307e\u3059\u304b\u3089\u3001\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u308b\u9867\u5ba2\u3082\u6e1b\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<h4>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5185\u5bb9\u304c\u7684\u3092\u5f97\u3066\u3044\u306a\u3044<\/h4>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u6cbf\u3063\u305f\u5185\u5bb9\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u81ea\u793e\u7d39\u4ecb\u304c\u591a\u304b\u3063\u305f\u308a\u3001\u30cb\u30fc\u30ba\u306e\u8a71\u984c\u304b\u3089\u53cd\u308c\u305f\u308a\u3059\u308b\u3068\u3001\u96e2\u8131\u3059\u308b\u9867\u5ba2\u304c\u5897\u3048\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u969b\u306b\u306f\u5e38\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u30cb\u30fc\u30ba\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h4>SEO\u5bfe\u7b56\u3092\u884c\u3063\u3066\u3044\u306a\u3044<\/h4>\n<p>\u3069\u3093\u306a\u306b\u8cea\u306e\u9ad8\u3044\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3082\u3001Web\u30b5\u30a4\u30c8\u304c\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u306a\u3051\u308c\u3070\u8aad\u3093\u3067\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u7528\u3059\u308b\u3046\u3048\u3067\u306fSEO\u5bfe\u7b56\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3060\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h3><span 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