{"id":571,"date":"2025-04-17T13:00:02","date_gmt":"2025-04-17T04:00:02","guid":{"rendered":"https:\/\/fungry.co.jp\/newcnaps\/?p=571"},"modified":"2025-11-18T12:04:46","modified_gmt":"2025-11-18T03:04:46","slug":"customer-marketing","status":"publish","type":"post","link":"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u306a\u305c\u91cd\u8981\uff1f\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u898b\u308b\u65bd\u7b56\u3068\u6210\u679c"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"530\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/04\/250417_main-1.jpg\" alt=\"\" class=\"wp-image-4066\" srcset=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/04\/250417_main-1.jpg 860w, https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/04\/250417_main-1-768x473.jpg 768w\" 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noopener\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8<\/a><\/div>\n  <div><a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/b2b-contentsmarketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">BtoB\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u52b9\u679c\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3010\u76ee\u7684\u5225\u3011<\/a><\/div>\n  <div><a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/contents-marketing-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u9078\u3073\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/div>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AF\" >\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E5%BE%93%E6%9D%A5%E3%81%AE%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\" >\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%8C%E9%87%8D%E8%A6%81%E8%A6%96%E3%81%95%E3%82%8C%E3%82%8B%E8%83%8C%E6%99%AF\" >\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u80cc\u666f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#LTV%EF%BC%88%E9%A1%A7%E5%AE%A2%E7%94%9F%E6%B6%AF%E4%BE%A1%E5%80%A4%EF%BC%89%E5%90%91%E4%B8%8A%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7\" >LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u5411\u4e0a\u306e\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E5%8F%A3%E3%82%B3%E3%83%9F%E3%82%84UGC%E3%81%AE%E5%BD%B1%E9%9F%BF%E5%8A%9B%E3%81%AE%E6%8B%A1%E5%A4%A7\" >\u53e3\u30b3\u30df\u3084UGC\u306e\u5f71\u97ff\u529b\u306e\u62e1\u5927<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E3%82%B5%E3%83%96%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E5%9E%8B%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E6%99%AE%E5%8F%8A\" >\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u666e\u53ca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B5%E3%82%AF%E3%82%BB%E3%82%B9%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7%E3%81%AE%E9%AB%98%E3%81%BE%E3%82%8A\" >\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u91cd\u8981\u6027\u306e\u9ad8\u307e\u308a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%8C%E3%82%82%E3%81%9F%E3%82%89%E3%81%996%E3%81%A4%E3%81%AE%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\" >\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3082\u305f\u3089\u30596\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#1_%E9%A1%A7%E5%AE%A2%E3%83%AD%E3%82%A4%E3%83%A4%E3%83%AB%E3%83%86%E3%82%A3%E3%81%AE%E5%90%91%E4%B8%8A\" >1. \u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#2_LTV%EF%BC%88%E9%A1%A7%E5%AE%A2%E7%94%9F%E6%B6%AF%E4%BE%A1%E5%80%A4%EF%BC%89%E3%81%AE%E6%9C%80%E5%A4%A7%E5%8C%96\" >2. LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u6700\u5927\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#3_%E9%A1%A7%E5%AE%A2%E9%9B%A2%E8%84%B1%E3%81%AE%E9%98%B2%E6%AD%A2%EF%BC%88%E3%83%81%E3%83%A3%E3%83%BC%E3%83%B3%E3%83%AC%E3%83%BC%E3%83%88%E3%81%AE%E4%BD%8E%E4%B8%8B%EF%BC%89\" >3. \u9867\u5ba2\u96e2\u8131\u306e\u9632\u6b62\uff08\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306e\u4f4e\u4e0b\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#4_UGC%E3%82%84%E5%8F%A3%E3%82%B3%E3%83%9F%E3%81%AE%E5%A2%97%E5%8A%A0\" >4. UGC\u3084\u53e3\u30b3\u30df\u306e\u5897\u52a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#5_%E6%96%B0%E8%A6%8F%E9%A1%A7%E5%AE%A2%E3%81%AE%E7%8D%B2%E5%BE%97%E3%82%B3%E3%82%B9%E3%83%88%E3%81%AE%E5%89%8A%E6%B8%9B\" >5. \u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u524a\u6e1b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#6_%E7%AB%B6%E4%BA%89%E5%84%AA%E4%BD%8D%E6%80%A7%E3%81%AE%E7%A2%BA%E7%AB%8B\" >6. \u7af6\u4e89\u512a\u4f4d\u6027\u306e\u78ba\u7acb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E6%AC%A0%E3%81%8B%E3%81%9B%E3%81%AA%E3%81%843%E3%81%A4%E3%81%AE%E6%96%BD%E7%AD%96\" >\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u30443\u3064\u306e\u65bd\u7b56<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E3%82%AA%E3%83%B3%E3%83%9C%E3%83%BC%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E6%96%BD%E7%AD%96\" >\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E3%83%AA%E3%83%86%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%B3%E6%96%BD%E7%AD%96\" 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href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B%E2%91%A0_Sansan%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%EF%BC%88%E3%82%AA%E3%83%B3%E3%83%9C%E3%83%BC%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E6%96%BD%E7%AD%96%EF%BC%89\" >\u6210\u529f\u4e8b\u4f8b\u2460 Sansan\u682a\u5f0f\u4f1a\u793e\uff08\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B%E2%91%A1_Amazoncom_Inc%EF%BC%88%E3%83%AA%E3%83%86%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%B3%E6%96%BD%E7%AD%96%EF%BC%89\" >\u6210\u529f\u4e8b\u4f8b\u2461 Amazon.com, Inc.\uff08\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B%E2%91%A2_%E3%83%99%E3%83%BC%E3%82%B9%E3%83%95%E3%83%BC%E3%83%89%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%EF%BC%88%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%83%86%E3%82%A3%E6%96%BD%E7%AD%96%EF%BC%89\" >\u6210\u529f\u4e8b\u4f8b\u2462 \u30d9\u30fc\u30b9\u30d5\u30fc\u30c9\u682a\u5f0f\u4f1a\u793e\uff08\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u65bd\u7b56\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E8%90%BD%E3%81%A8%E3%81%97%E7%A9%B4\" >\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u843d\u3068\u3057\u7a74<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E9%A1%A7%E5%AE%A2%E3%81%AE%E3%83%8B%E3%83%BC%E3%82%BA%E3%82%92%E6%AD%A3%E3%81%97%E3%81%8F%E6%8A%8A%E6%8F%A1%E3%81%A7%E3%81%8D%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84\" >\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6b63\u3057\u304f\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%8C%E4%B8%80%E6%96%B9%E7%9A%84%E3%81%AB%E3%81%AA%E3%81%A3%E3%81%A6%E3%81%84%E3%82%8B\" >\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u4e00\u65b9\u7684\u306b\u306a\u3063\u3066\u3044\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E7%9F%AD%E6%9C%9F%E7%9A%84%E3%81%AA%E5%A3%B2%E4%B8%8A%E3%81%AB%E3%81%B0%E3%81%8B%E3%82%8A%E6%B3%A8%E7%9B%AE%E3%81%97%E3%81%A6%E3%81%97%E3%81%BE%E3%81%86\" >\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u306b\u3070\u304b\u308a\u6ce8\u76ee\u3057\u3066\u3057\u307e\u3046<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E9%A1%A7%E5%AE%A2%E3%81%AB%E3%81%A8%E3%81%A3%E3%81%A6%E3%81%AE%E3%80%8C%E8%B2%A0%E6%8B%85%E3%80%8D%E3%81%8C%E5%A2%97%E3%81%88%E3%81%A6%E3%81%97%E3%81%BE%E3%81%86\" >\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u300c\u8ca0\u62c5\u300d\u304c\u5897\u3048\u3066\u3057\u307e\u3046<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E6%96%BD%E7%AD%96%E3%81%AE%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%8C%E4%B8%8D%E5%8D%81%E5%88%86%E3%81%A7%E3%80%81%E6%94%B9%E5%96%84%E3%81%AB%E3%81%A4%E3%81%AA%E3%81%92%E3%82%89%E3%82%8C%E3%81%AA%E3%81%84\" >\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u4e0d\u5341\u5206\u3067\u3001\u6539\u5584\u306b\u3064\u306a\u3052\u3089\u308c\u306a\u3044<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/customer-marketing\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AF\"><\/span>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3067\u306f\u306a\u304f\u3001<strong>\u3059\u3067\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u65e2\u5b58\u9867\u5ba2\u3092\u5bfe\u8c61\u306b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/strong>\u3067\u3059\u3002<strong>\u4f01\u696d\u304c\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\uff08\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u611b\u7740\u3084\u4fe1\u983c\uff09\u3092\u9ad8\u3081\u308b<\/strong>\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u7684\u306a\u5185\u5bb9\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306e\u4fc3\u9032<\/strong><\/li>\n\n\n\n<li><strong>\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6a5f\u4f1a\u62e1\u5927<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u306a\u304a\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u53e3\u30b3\u30df\u306b\u3088\u308b\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3082\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BE%93%E6%9D%A5%E3%81%AE%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AE%E9%81%95%E3%81%84\"><\/span>\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u65b0\u898f\u9867\u5ba2\u3092\u3044\u304b\u306b\u5897\u3084\u3059\u304b\u300d\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c<strong>\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u3044\u304b\u306b\u6df1\u3081\u308b\u304b<\/strong>\u300d\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u3044\u308b\u70b9\u304c\u5927\u304d\u306a\u9055\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5bfe\u8c61<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u65b0\u898f\u9867\u5ba2<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u65e2\u5b58\u9867\u5ba2<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u76ee\u7684<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u9867\u5ba2\u7372\u5f97<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u9867\u5ba2\u306e\u5b9a\u7740\u30fb\u30d5\u30a1\u30f3\u5316<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u65bd\u7b56<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5e83\u544a\u3001SEO\u3001SNS\u904b\u7528<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%8C%E9%87%8D%E8%A6%81%E8%A6%96%E3%81%95%E3%82%8C%E3%82%8B%E8%83%8C%E6%99%AF\"><\/span>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u80cc\u666f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u8fd1\u5e74\u3001\u4f01\u696d\u306e\u6210\u9577\u6226\u7565\u306b\u304a\u3044\u3066\u300c\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u3053\u3068\u300d\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f\u30924\u3064\u306e\u8996\u70b9\u304b\u3089\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LTV%EF%BC%88%E9%A1%A7%E5%AE%A2%E7%94%9F%E6%B6%AF%E4%BE%A1%E5%80%A4%EF%BC%89%E5%90%91%E4%B8%8A%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7\"><\/span>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u5411\u4e0a\u306e\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u5e83\u544a\u8cbb\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\uff08CAC\uff1a\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09\u306f\u3001\u5e74\u3005\u4e0a\u6607<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4e00\u5ea6\u7372\u5f97\u3057\u305f\u9867\u5ba2\u3068\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3001\u4f01\u696d\u306e\u6301\u7d9a\u7684\u306a\u6210\u9577\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p><strong>\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u80b2\u3066\u308b\u3053\u3068\u3067\u5b89\u5b9a\u3057\u305f\u58f2\u4e0a\u304c\u898b\u8fbc\u3081\u308b<\/strong>\u305f\u3081\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u304c\u5897\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%A3%E3%82%B3%E3%83%9F%E3%82%84UGC%E3%81%AE%E5%BD%B1%E9%9F%BF%E5%8A%9B%E3%81%AE%E6%8B%A1%E5%A4%A7\"><\/span>\u53e3\u30b3\u30df\u3084UGC\u306e\u5f71\u97ff\u529b\u306e\u62e1\u5927<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SNS\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u4f01\u696d\u304c\u767a\u4fe1\u3059\u308b\u5e83\u544a\u3088\u308a\u3082<strong>\u5b9f\u969b\u306e\u9867\u5ba2\u304c\u767a\u4fe1\u3059\u308b\u53e3\u30b3\u30df\u3084\u30ec\u30d3\u30e5\u30fc\u306e\u65b9\u304c\u5f71\u97ff\u529b\u3092\u6301\u3064<\/strong>\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u7279\u306b<strong>UGC\uff08\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u306f\u3001\u30ea\u30a2\u30eb\u306a\u4f53\u9a13\u306b\u57fa\u3065\u3044\u305f\u60c5\u5831\u3067\u3042\u308b\u305f\u3081\u4fe1\u983c\u6027\u304c\u9ad8\u304f<\/strong>\u3001\u4ed6\u306e\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%B5%E3%83%96%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%97%E3%82%B7%E3%83%A7%E3%83%B3%E5%9E%8B%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E6%99%AE%E5%8F%8A\"><\/span>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u666e\u53ca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5b9a\u984d\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3067\u304d\u308b\u3068\u3044\u3046\u300c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u300d\u306f\u3001\u97f3\u58f0\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u306eSpotify\u3084\u3001\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u306eNetflix\u306a\u3069BtoC\u5411\u3051\u30b5\u30fc\u30d3\u30b9\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002BtoB\u9818\u57df\u306b\u304a\u3044\u3066\u3082\u3001\u5e83\u304f\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u306f\u3001<strong>\u5951\u7d04\u304c\u7d99\u7d9a\u3059\u308b\u9650\u308a\u5b89\u5b9a\u3057\u305f\u58f2\u4e0a\u304c\u898b\u8fbc\u3081\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u89e3\u7d04\u3092\u9632\u3050\u3053\u3068\u304c\u53ce\u76ca\u306e\u5b89\u5b9a\u5316\u306b\u76f4\u7d50<\/strong>\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u7d99\u7d9a\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u3001\u9069\u5207\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f79\u5272\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B5%E3%82%AF%E3%82%BB%E3%82%B9%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7%E3%81%AE%E9%AB%98%E3%81%BE%E3%82%8A\"><\/span>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u91cd\u8981\u6027\u306e\u9ad8\u307e\u308a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u3084\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u7d4c\u7531\u3067\u5229\u7528\u3067\u304d\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3084\u30b5\u30fc\u30d3\u30b9\u300cSaaS\uff08\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30fb\u30a2\u30ba\u30fb\u30a2\u30fb\u30b5\u30fc\u30d3\u30b9\uff09\u300d\u3067\u306f\u3001\u9867\u5ba2\u306b\u7d99\u7d9a\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u7d9a\u3051\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u3092\u898b\u8fbc\u3081\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u58f2\u3063\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001<strong>\u9867\u5ba2\u304c\u6210\u529f\u4f53\u9a13\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u652f\u63f4\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u8003\u3048\u65b9\u304c\u91cd\u8996\u3055\u308c\u3066\u3044\u308b<\/strong>\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u73fe\u4ee3\u306f\u65b0\u898f\u7372\u5f97\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u4f01\u696d\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308b\u6642\u4ee3\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6301\u7d9a\u7684\u306a\u767a\u5c55\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%8C%E3%82%82%E3%81%9F%E3%82%89%E3%81%996%E3%81%A4%E3%81%AE%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3082\u305f\u3089\u30596\u3064\u306e\u30e1\u30ea\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3082\u305f\u3089\u30596\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E9%A1%A7%E5%AE%A2%E3%83%AD%E3%82%A4%E3%83%A4%E3%83%AB%E3%83%86%E3%82%A3%E3%81%AE%E5%90%91%E4%B8%8A\"><\/span>1. \u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001<strong>\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u611b\u7740\u3092\u6301\u3061\u3001\u9577\u671f\u7684\u306a\u5229\u7528\u3092\u4fc3\u3059\u3053\u3068\u304c\u53ef\u80fd<\/strong>\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5c0e\u5165\u3057\u3001\u8cfc\u5165\u91d1\u984d\u3084\u56de\u6570\u306b\u5fdc\u3058\u305f\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308c\u3070\u3001\u300c\u307e\u305f\u5229\u7528\u3057\u305f\u3044\u300d\u3068\u601d\u3046\u9867\u5ba2\u306f\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001<strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084SNS\u3092\u6d3b\u7528\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u60c5\u5831<\/strong>\u3092\u5c4a\u3051\u308c\u3070\u3001<strong>\u300c\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u81ea\u5206\u306b\u5408\u3063\u3066\u3044\u308b\u300d\u3068\u611f\u3058\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059<\/strong>\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u9867\u5ba2\u304c\u7af6\u5408\u306b\u6d41\u308c\u308b\u306e\u3092\u9632\u304e\u3001\u5b89\u5b9a\u3057\u305f\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_LTV%EF%BC%88%E9%A1%A7%E5%AE%A2%E7%94%9F%E6%B6%AF%E4%BE%A1%E5%80%A4%EF%BC%89%E3%81%AE%E6%9C%80%E5%A4%A7%E5%8C%96\"><\/span>2. LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u6700\u5927\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>LTV\uff08Lifetime Value\uff1a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f\u3001\u4e00\u4eba\u306e\u9867\u5ba2\u304c\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u7dcf\u58f2\u4e0a\u3092\u6307\u3057\u307e\u3059\u3002<\/strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u983b\u5ea6\u3084\u8cfc\u5165\u5358\u4fa1\u304c\u5411\u4e0a\u3057\u3001LTV\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001<strong>\u5b9a\u671f\u8cfc\u5165\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3059\u308c\u3070\u3001\u4e00\u5ea6\u306e\u8cfc\u5165\u3067\u7d42\u308f\u3089\u305a\u7d99\u7d9a\u7684\u306a\u58f2\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b<\/strong>\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u3092\u3082\u3068\u306b\u95a2\u9023\u5546\u54c1\u3092\u63d0\u6848\u3059\u308b<strong>\u30af\u30ed\u30b9\u30bb\u30eb\uff08\u8ffd\u52a0\u8cfc\u5165\u4fc3\u9032\uff09\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\uff08\u4e0a\u4f4d\u5546\u54c1\u3078\u306e\u8a98\u5c0e\uff09\u306b\u3088\u3063\u3066\u3001\u9867\u5ba21\u4eba\u3042\u305f\u308a\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3053\u3068\u3082\u53ef\u80fd<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E9%A1%A7%E5%AE%A2%E9%9B%A2%E8%84%B1%E3%81%AE%E9%98%B2%E6%AD%A2%EF%BC%88%E3%83%81%E3%83%A3%E3%83%BC%E3%83%B3%E3%83%AC%E3%83%BC%E3%83%88%E3%81%AE%E4%BD%8E%E4%B8%8B%EF%BC%89\"><\/span>3. \u9867\u5ba2\u96e2\u8131\u306e\u9632\u6b62\uff08\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306e\u4f4e\u4e0b\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3069\u308c\u3060\u3051\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3082\u3001\u65e2\u5b58\u9867\u5ba2\u304c\u96e2\u8131\u3057\u3066\u3057\u307e\u3048\u3070\u4e8b\u696d\u306e\u6210\u9577\u306f\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u7279\u306bSaaS\u696d\u754c\u3067\u306f\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09\u306e\u4f4e\u6e1b\u304c\u5927\u304d\u306a\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u306b\u304a\u3044\u3066\u3082\u3001\u5b9a\u671f\u7684\u306b\u9867\u5ba2\u306e\u5229\u7528\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308c\u3070\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u300c\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u3053\u306a\u305b\u306a\u3044\u305f\u3081\u306b\u89e3\u7d04\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u30b1\u30fc\u30b9\u304c\u591a\u3044\u5834\u5408\u306b\u306f\u3001<strong>\u5c0e\u5165\u521d\u671f\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u624b\u539a\u304f\u3059\u308b\u306a\u3069\u3001\u9867\u5ba2\u306e\u6210\u529f\u3092\u652f\u63f4\u3057\u3066\u9577\u671f\u5229\u7528\u3092\u4fc3\u9032\u3057\u307e\u3057\u3087\u3046<\/strong>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_UGC%E3%82%84%E5%8F%A3%E3%82%B3%E3%83%9F%E3%81%AE%E5%A2%97%E5%8A%A0\"><\/span>4. UGC\u3084\u53e3\u30b3\u30df\u306e\u5897\u52a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u304c\u81ea\u767a\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u3092\u4f7f\u308f\u306a\u304f\u3066\u3082\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u7279\u306b\u3001<strong>SNS\u4e0a\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u6295\u7a3f\u3059\u308b\u5199\u771f\u3084\u30ec\u30d3\u30e5\u30fc\u306f\u3001\u4ed6\u306e\u6f5c\u5728\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u5f37\u3044\u5f71\u97ff\u529b\u3092\u6301\u3061\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001D2C\uff08Direct to Consumer\uff09\u30d6\u30e9\u30f3\u30c9\u304c\u300c#\u25cb\u25cb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u306a\u3069\u306e<strong>\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u6d3b\u7528\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u5546\u54c1\u306e\u4f7f\u7528\u611f\u3092\u6295\u7a3f\u3057\u3066\u3082\u3089\u3048\u3070\u3001\u81ea\u7136\u306a\u5f62\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u9b45\u529b\u304c\u5e83\u304c\u308b<\/strong>\u3067\u3057\u3087\u3046\u3002\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a1\u30f3\u3068\u3057\u3066\u7a4d\u6975\u7684\u306b\u767a\u4fe1\u3059\u308b\u4ed5\u7d44\u307f\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u30b3\u30b9\u30c8\u3092\u6291\u3048\u306a\u304c\u3089\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E6%96%B0%E8%A6%8F%E9%A1%A7%E5%AE%A2%E3%81%AE%E7%8D%B2%E5%BE%97%E3%82%B3%E3%82%B9%E3%83%88%E3%81%AE%E5%89%8A%E6%B8%9B\"><\/span>5. \u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u524a\u6e1b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u3001<strong>\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\u306f\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u30b3\u30b9\u30c8\u3088\u308a\u3082\u9ad8\u3044<\/strong>\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3059\u308c\u3070\u65e2\u5b58\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u3001<strong>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u304c\u53ef\u80fd<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u7d39\u4ecb\u5236\u5ea6\u3084\u30ea\u30d5\u30a1\u30e9\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7d39\u4ecb\u3057\u3066\u3082\u3089\u3046\u4ed5\u7d44\u307f\u3092\u6574\u3048\u308c\u3070\u3001\u5e83\u544a\u8cbb\u3092\u304b\u3051\u305a\u306b\u81ea\u7136\u3068\u9867\u5ba2\u57fa\u76e4\u3092\u62e1\u5927\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_%E7%AB%B6%E4%BA%89%E5%84%AA%E4%BD%8D%E6%80%A7%E3%81%AE%E7%A2%BA%E7%AB%8B\"><\/span>6. \u7af6\u4e89\u512a\u4f4d\u6027\u306e\u78ba\u7acb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5e02\u5834\u304c\u6210\u719f\u3057\u3001\u7af6\u5408\u304c\u5897\u3048\u3066\u3044\u308b\u73fe\u4ee3\u3067\u306f\u3001\u4fa1\u683c\u7af6\u4e89\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u308b\u30ea\u30b9\u30af\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001<strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u901a\u3058\u3066\u300c\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u3060\u304b\u3089\u5229\u7528\u3057\u7d9a\u3051\u305f\u3044\u300d\u3068\u601d\u308f\u305b\u308b\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4fa1\u683c\u4ee5\u5916\u306e\u8981\u7d20\u3067\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3067\u304d\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001Apple\u304c\u88fd\u54c1\u305d\u306e\u3082\u306e\u3060\u3051\u3067\u306a\u304f\u3001Apple Store\u3067\u306e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u5f37\u5316\u3057\u3066\u3044\u308b\u306e\u3082\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u6226\u7565\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AB%E6%AC%A0%E3%81%8B%E3%81%9B%E3%81%AA%E3%81%843%E3%81%A4%E3%81%AE%E6%96%BD%E7%AD%96\"><\/span>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u30443\u3064\u306e\u65bd\u7b56<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u7279\u306b\u91cd\u8981\u306a\u65bd\u7b56\u304c\u300c\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u300d\u300c\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u300d\u300c\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u65bd\u7b56\u300d\u306e3\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%83%B3%E3%83%9C%E3%83%BC%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E6%96%BD%E7%AD%96\"><\/span>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u306f\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3092\u5c0e\u5165\u3057\u305f\u3070\u304b\u308a\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u65bd\u7b56\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u5c0e\u5165\u521d\u671f\u306b\u9069\u5207\u306a\u30d5\u30a9\u30ed\u30fc\u3092\u884c\u308f\u306a\u3051\u308c\u3070\u3001\u300c\u4f7f\u3044\u65b9\u304c\u5206\u304b\u3089\u306a\u3044\u300d\u300c\u30e1\u30ea\u30c3\u30c8\u3092\u611f\u3058\u3089\u308c\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u7406\u7531\u3067\u89e3\u7d04\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u25bc\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u4f8b<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>\u65bd\u7b56\u4f8b<\/strong><\/th><th><strong>\u5185\u5bb9<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u30de\u30cb\u30e5\u30a2\u30eb\u30fb\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u52d5\u753b\u306e\u63d0\u4f9b<\/td><td>\u57fa\u672c\u64cd\u4f5c\u3084\u6d3b\u7528\u65b9\u6cd5\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u308b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">FAQ\u30da\u30fc\u30b8\u306e\u6574\u5099<\/td><td>\u3088\u304f\u3042\u308b\u8cea\u554f\u3092\u307e\u3068\u3081\u3001\u81ea\u5df1\u89e3\u6c7a\u3092\u30b5\u30dd\u30fc\u30c8<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306e\u6d3b\u7528<\/td><td>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u7591\u554f\u89e3\u6c7a\u3092\u652f\u63f4<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5c0e\u5165\u652f\u63f4\u30bb\u30df\u30ca\u30fc\u306e\u958b\u50ac<\/td><td>\u6d3b\u7528\u4e8b\u4f8b\u3092\u4ea4\u3048\u306a\u304c\u3089\u3001\u9867\u5ba2\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u4f7f\u3044\u59cb\u3081\u3089\u308c\u308b\u74b0\u5883\u3092\u6574\u3048\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%AA%E3%83%86%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%B3%E6%96%BD%E7%AD%96\"><\/span>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u3068\u306f\u3001\u4e00\u5ea6\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u305f\u9867\u5ba2\u304c\u7d99\u7d9a\u3057\u3066\u4fa1\u5024\u3092\u611f\u3058\u3089\u308c\u308b\u3088\u3046\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u89e3\u7d04\u3092\u9632\u3050\u65bd\u7b56\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u9577\u304f\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u25bc\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u4f8b<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>\u65bd\u7b56\u4f8b<\/strong><\/th><th><strong>\u5185\u5bb9<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6d3b\u7528\u4e8b\u4f8b\u306e\u767a\u4fe1<\/td><td>\u4ed6\u306e\u9867\u5ba2\u306e\u6210\u529f\u4f53\u9a13\u3092\u5171\u6709\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u4f7f\u3044\u65b9\u3092\u63d0\u6848<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5951\u7d04\u66f4\u65b0\u6642\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/td><td>\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5b9a\u671f\u7684\u306a\u30bb\u30df\u30ca\u30fc<\/td><td>\u30a6\u30a7\u30d3\u30ca\u30fc\u958b\u50ac\uff1a\u65b0\u6a5f\u80fd\u306e\u6d3b\u7528\u65b9\u6cd5\u3084\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u3092\u7d39\u4ecb<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u5b9f\u65bd\u30fb\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6<\/td><td>\u9867\u5ba2\u306e\u58f0\u3092\u805e\u304d\u3001\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u306b\u6d3b\u7528<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%83%86%E3%82%A3%E6%96%BD%E7%AD%96\"><\/span>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u65bd\u7b56<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u65bd\u7b56\u3068\u306f\u3001\u9867\u5ba2\u540c\u58eb\u304c\u4ea4\u6d41\u3067\u304d\u308b\u5834\u3092\u63d0\u4f9b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u611b\u7740\u3092\u6df1\u3081\u3066\u3082\u3089\u3046\u65bd\u7b56\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u7279\u306bBtoC\u5411\u3051\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001SNS\u3084\u30ea\u30a2\u30eb\u30a4\u30d9\u30f3\u30c8\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u25bc\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u4f8b<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>\u65bd\u7b56\u4f8b<\/strong><\/th><th><strong>\u5185\u5bb9<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u958b\u8a2d<\/td><td>SNS\u3084\u5c02\u7528\u30d5\u30a9\u30fc\u30e9\u30e0\u3067\u9867\u5ba2\u540c\u58eb\u304c\u60c5\u5831\u4ea4\u63db\u3067\u304d\u308b\u5834\u3092\u63d0\u4f9b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u9867\u5ba2\u3068\u306e\u5171\u540c\u958b\u767a<\/td><td>\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3092\u53cd\u6620\u3057\u3001\u65b0\u30b5\u30fc\u30d3\u30b9\u3084\u6a5f\u80fd\u3092\u958b\u767a<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u65b0\u6a5f\u80fd\u3084\u65b0\u30b5\u30fc\u30d3\u30b9\u306e\u30e2\u30cb\u30bf\u30fc\u52df\u96c6<\/td><td>\u9867\u5ba2\u306e\u610f\u898b\u3092\u53d6\u308a\u5165\u308c\u3001\u3088\u308a\u826f\u3044\u88fd\u54c1\u3092\u63d0\u4f9b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u30ea\u30a2\u30eb\u30a4\u30d9\u30f3\u30c8\u306e\u958b\u50ac<\/td><td>\u30e6\u30fc\u30b6\u30fc\u540c\u58eb\u306e\u4ea4\u6d41\u3092\u6df1\u3081\u308b\u5834\u3092\u8a2d\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3059<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B%E3%82%92%E7%B4%B9%E4%BB%8B\"><\/span>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5b9f\u969b\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3001\u6210\u679c\u3092\u4e0a\u3052\u305f\u4f01\u696d\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u53d6\u308a\u7d44\u307f\u3084\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B%E2%91%A0_Sansan%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%EF%BC%88%E3%82%AA%E3%83%B3%E3%83%9C%E3%83%BC%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E6%96%BD%E7%AD%96%EF%BC%89\"><\/span>\u6210\u529f\u4e8b\u4f8b\u2460 Sansan\u682a\u5f0f\u4f1a\u793e\uff08\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1889\" height=\"921\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/04\/f99893d2-c305-4bef-8fe5-2ac492b85e27.jpg\" alt=\"\" class=\"wp-image-4069\" srcset=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/04\/f99893d2-c305-4bef-8fe5-2ac492b85e27.jpg 1889w, https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/04\/f99893d2-c305-4bef-8fe5-2ac492b85e27-768x374.jpg 768w, https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/04\/f99893d2-c305-4bef-8fe5-2ac492b85e27-1536x749.jpg 1536w\" sizes=\"auto, (max-width: 1889px) 100vw, 1889px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-right has-small-font-size\">\u51fa\u5178\uff1a<a href=\"https:\/\/jp.sansan.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/jp.sansan.com\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>\u8ab2\u984c<\/strong><\/td><td>\u30fb\u30b5\u30fc\u30d3\u30b9\u5c0e\u5165\u5f8c\u306b\u5229\u7528\u5ea6\u304c\u4f4e\u3044\u4f01\u696d\u3067\u306f\u3001\u89e3\u7d04\u7387\u304c\u9ad8\u3044\u50be\u5411\u306b\u3042\u308b<br>\u30fb\u540d\u523a\u7ba1\u7406\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u6027\u4e0a\u3001\u5229\u7528\u304c\u5b9a\u7740\u3057\u306a\u3044\u3068\u7d99\u7d9a\u7387\u304c\u4e0a\u304c\u3089\u306a\u3044<\/td><\/tr><tr><td><strong>\u65bd\u7b56<\/strong><\/td><td>\u30fb\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u5f37\u5316<br>\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30c4\u30fc\u30eb\u306e\u5c0e\u5165<\/td><\/tr><tr><td><strong>\u6210\u679c<\/strong><\/td><td>\u30fb\u89e3\u7d04\u7387\u30920.60%\u306b\u6291\u3048\u308b\u3053\u3068\u306b\u6210\u529f<br>\u30fb\u5229\u7528\u304c\u5b9a\u7740\u3057\u305f\u4f01\u696d\u3067\u306f\u3001\u8ffd\u52a0\u30e9\u30a4\u30bb\u30f3\u30b9\u306e\u8cfc\u5165\u304c\u5897\u52a0\u3057\u3001LTV\u304c\u5411\u4e0a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Sansan\u682a\u5f0f\u4f1a\u793e\u306f\u3001\u6cd5\u4eba\u5411\u3051\u306e\u30af\u30e9\u30a6\u30c9\u540d\u523a\u7ba1\u7406\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u540c\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u9867\u5ba2\u304c\u9069\u5207\u306b\u6d3b\u7528\u3057\u306a\u3051\u308c\u3070\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u5b9f\u611f\u3057\u306b\u304f\u3044\u7279\u6027\u304c\u3042\u308a\u3001\u5c0e\u5165\u521d\u671f\u306e\u30d5\u30a9\u30ed\u30fc\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001<strong>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u5f37\u5316\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3068\u3044\u30462\u3064\u306e\u65bd\u7b56\u3092\u5b9f\u65bd<\/strong>\u3002\u307e\u305a\u3001\u64cd\u4f5c\u65b9\u6cd5\u306e\u8aac\u660e\u4f1a\u3084\u6210\u529f\u4e8b\u4f8b\u306e\u5171\u6709\u3092\u7a4d\u6975\u7684\u306b\u884c\u3044\u3001\u9867\u5ba2\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u6700\u5148\u7aef\u4f01\u696d\u3067\u3042\u308bGainsight\u793e\u306e\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3001\u9867\u5ba2\u306e\u5229\u7528\u72b6\u6cc1\u3092\u30c7\u30fc\u30bf\u5206\u6790\u3057\u306a\u304c\u3089\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u4f53\u5236\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u65bd\u7b56\u306b\u3088\u308a\u3001<strong>\u89e3\u7d04\u7387\u306f0.60%\u307e\u3067\u6291\u3048\u308b\u3053\u3068\u306b\u6210\u529f<\/strong>\u3057\u3001\u5229\u7528\u304c\u5b9a\u7740\u3057\u305f\u4f01\u696d\u3067\u306f<strong>\u8ffd\u52a0\u30e9\u30a4\u30bb\u30f3\u30b9\u306e\u8cfc\u5165\u304c\u5897\u52a0\u3057\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u304c\u5411\u4e0a\u3059\u308b\u6210\u679c<\/strong>\u3082\u5f97\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B%E2%91%A1_Amazoncom_Inc%EF%BC%88%E3%83%AA%E3%83%86%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%B3%E6%96%BD%E7%AD%96%EF%BC%89\"><\/span>\u6210\u529f\u4e8b\u4f8b\u2461 Amazon.com, Inc.\uff08\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"337\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/04\/amazon.png\" alt=\"\" class=\"wp-image-4070\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-right has-small-font-size\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.amazon.co.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.amazon.co.jp\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>\u8ab2\u984c<\/strong><\/td><td>\u30fb\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u5411\u4e0a\u3055\u305b\u305f\u3044<br>\u30fb\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308bEC\u5e02\u5834\u3067\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u304c\u5fc5\u8981<\/td><\/tr><tr><td><strong>\u65bd\u7b56<\/strong><\/td><td>\u30fb\u300cAmazon\u30d7\u30e9\u30a4\u30e0\u300d\u3092\u5c0e\u5165\u3057\u3001\u7279\u5178\u3092\u63d0\u4f9b\u3057\u3066\u7d99\u7d9a\u5229\u7528\u3092\u4fc3\u9032<br>\u30fb\u8cfc\u8cb7\u5c65\u6b74\u3084\u95b2\u89a7\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30fb\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316<\/td><\/tr><tr><td><strong>\u6210\u679c<\/strong><\/td><td>\u30fbAmazon\u30d7\u30e9\u30a4\u30e0\u4f1a\u54e1\u306e\u7d99\u7d9a\u7387\u304c\u5411\u4e0a\u3057\u3001\u58f2\u4e0a\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u308b\u3088\u3046\u306b\u306a\u3063\u305f<br>\u30fb\u9867\u5ba2\u306e\u5229\u4fbf\u6027\u5411\u4e0a\u306b\u3088\u308a\u3001\u8cfc\u5165\u983b\u5ea6\u3068\u5e73\u5747\u6ce8\u6587\u984d\u304c\u5897\u52a0\u3057\u305f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u4e16\u754c\u6700\u5927\u7d1a\u306eEC\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308bAmazon.com, Inc.\u3002<\/p>\n\n\n\n<p><strong>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u3068\u3057\u3066\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u95b2\u89a7\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u63d0\u6848\u3092\u884c\u3063\u3066\u3044\u307e\u3059<\/strong>\u3002\u904e\u53bb\u306b\u8cfc\u5165\u3057\u305f\u5546\u54c1\u306b\u95a2\u9023\u3059\u308b\u30a2\u30a4\u30c6\u30e0\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u305f\u308a\u3001\u300c\u3053\u306e\u5546\u54c1\u3092\u8cb7\u3063\u305f\u4eba\u306f\u3053\u3093\u306a\u5546\u54c1\u3082\u8cb7\u3063\u3066\u3044\u307e\u3059\u300d\u3068\u3044\u3063\u305f\u30ec\u30b3\u30e1\u30f3\u30c9\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306a\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u9867\u5ba2\u5bfe\u5fdc\u306e\u5f37\u5316\u306b\u3082\u6ce8\u529b\u3002\u914d\u9001\u306e\u9045\u5ef6\u3084\u5546\u54c1\u306e\u7834\u640d\u3068\u3044\u3063\u305f\u30c8\u30e9\u30d6\u30eb\u306b\u5bfe\u3057\u3066\u3001<strong>\u30c1\u30e3\u30c3\u30c8\u3084\u96fb\u8a71\u3067\u8fc5\u901f\u304b\u3064\u4e01\u5be7\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a<\/strong>\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u52a0\u3048\u3066\u3001Amazon\u30d7\u30e9\u30a4\u30e0\u4f1a\u54e1\u5236\u5ea6\u3092\u5c0e\u5165\u3057\u3001\u9001\u6599\u7121\u6599\u3084\u52d5\u753b\u30fb\u97f3\u697d\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u306e\u5b9a\u7740\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u65bd\u7b56\u306b\u3088\u308a\u3001<strong>\u30a2\u30e1\u30ea\u30ab\u3067\u306fAmazon\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u9867\u5ba2\u306e88%\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u4f7f\u308f\u305a\u3001\u76f4\u63a5Amazon\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3068\u3044\u3046\u9ad8\u3044\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3092\u9054\u6210<\/strong>\u3002\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6226\u7565\u7684\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3057\u305f\u597d\u4f8b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B%E2%91%A2_%E3%83%99%E3%83%BC%E3%82%B9%E3%83%95%E3%83%BC%E3%83%89%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%EF%BC%88%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%83%86%E3%82%A3%E6%96%BD%E7%AD%96%EF%BC%89\"><\/span>\u6210\u529f\u4e8b\u4f8b\u2462 \u30d9\u30fc\u30b9\u30d5\u30fc\u30c9\u682a\u5f0f\u4f1a\u793e\uff08\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u65bd\u7b56\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1859\" height=\"945\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/04\/1ab91796-4e0f-4de4-b71d-2ce10a6f7d80.jpg\" alt=\"\" class=\"wp-image-4071\" srcset=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/04\/1ab91796-4e0f-4de4-b71d-2ce10a6f7d80.jpg 1859w, https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/04\/1ab91796-4e0f-4de4-b71d-2ce10a6f7d80-768x390.jpg 768w, https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/04\/1ab91796-4e0f-4de4-b71d-2ce10a6f7d80-1536x781.jpg 1536w\" sizes=\"auto, (max-width: 1859px) 100vw, 1859px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-right has-small-font-size\">\u51fa\u5178\uff1a<a href=\"https:\/\/labo.basefood.co.jp\/view\/home\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/labo.basefood.co.jp\/view\/home<\/a><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>\u8ab2\u984c<\/strong><\/td><td>\u30fb\u5b9a\u671f\u8cfc\u5165\u8005\u306e\u7d99\u7d9a\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u3063\u305f<br>\u30fb\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u5897\u3084\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a1\u30f3\u3092\u80b2\u6210\u3059\u308b\u4ed5\u7d44\u307f\u304c\u4e0d\u8db3\u3057\u3066\u3044\u305f<\/td><\/tr><tr><td><strong>\u65bd\u7b56<\/strong><\/td><td>\u30fb\u4f1a\u54e1\u9650\u5b9a\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u958b\u8a2d\u3057\u3001\u9867\u5ba2\u540c\u58eb\u306e\u4ea4\u6d41\u3092\u4fc3\u9032<br>\u30fbSNS\u3092\u6d3b\u7528\u3057\u305f\u60c5\u5831\u767a\u4fe1\u3084\u3001\u98df\u751f\u6d3b\u6539\u5584\u306e\u63d0\u6848\u3092\u884c\u3044\u3001\u7d99\u7d9a\u5229\u7528\u3092\u30b5\u30dd\u30fc\u30c8<\/td><\/tr><tr><td><strong>\u6210\u679c<\/strong><\/td><td>\u30fb2024\u5e74\u306b\u306f5\u4e07\u4eba\u3092\u8d85\u3048\u308b\u898f\u6a21\u306b\u6210\u9577<br>\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u53c2\u52a0\u8005\u306f\u975e\u53c2\u52a0\u8005\u3068\u6bd4\u3079\u3066LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u304c1.8\u500d\u9ad8\u3044<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u30d9\u30fc\u30b9\u30d5\u30fc\u30c9\u682a\u5f0f\u4f1a\u793e\u306f\u3001\u5b8c\u5168\u6804\u990a\u98df\u3092\u63d0\u4f9b\u3059\u308b\u30d5\u30fc\u30c9\u30c6\u30c3\u30af\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e3b\u529b\u5546\u54c1\u3067\u3042\u308b\u300cBASE FOOD\u300d\u306f\u3001\u7d99\u7d9a\u7684\u306a\u6442\u53d6\u306b\u3088\u3063\u3066\u5065\u5eb7\u52b9\u679c\u3092\u5b9f\u611f\u3057\u3084\u3059\u3044\u7279\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u304c\u91cd\u8981\u3067\u3057\u305f\u3002\u305d\u3053\u3067\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3057\u3001\u30d5\u30a1\u30f3\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3092\u5c55\u958b\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001<strong>2018\u5e74\u306b\u30e6\u30fc\u30b6\u30fc\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u300cBASE FOOD Labo\u300d\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u305f<\/strong>\u3002<strong>\u9867\u5ba2\u540c\u58eb\u304c\u30a2\u30ec\u30f3\u30b8\u30ec\u30b7\u30d4\u3092\u5171\u6709\u3057\u305f\u308a\u3001\u5546\u54c1\u6539\u5584\u306b\u95a2\u3059\u308b\u610f\u898b\u4ea4\u63db\u3092\u884c\u3063\u305f\u308a\u3067\u304d\u308b<\/strong>\u5834\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u65b0\u5546\u54c1\u306e\u30a2\u30a4\u30c7\u30a2\u52df\u96c6\u3092\u901a\u3058\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3092\u5546\u54c1\u958b\u767a\u306b\u53cd\u6620\u3055\u305b\u308b\u53d6\u308a\u7d44\u307f\u3082\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u7d50\u679c\u3001<strong>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u53c2\u52a0\u3057\u3066\u3044\u308b\u9867\u5ba2\u306eLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306f\u3001\u975e\u53c2\u52a0\u8005\u3068\u6bd4\u8f03\u3057\u3066\u7d041.8\u500d\u306b\u5411\u4e0a<\/strong>\u3002\u65e2\u5b58\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306a\u8cfc\u8cb7\u3092\u4fc3\u3057\u3001\u4e8b\u696d\u306e\u6210\u9577\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E8%90%BD%E3%81%A8%E3%81%97%E7%A9%B4\"><\/span>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u843d\u3068\u3057\u7a74<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u9069\u5207\u306b\u5b9f\u65bd\u3059\u308c\u3070\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u52a0\u901f\u3055\u305b\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3002\u3057\u304b\u3057\u3001\u8aa4\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u671f\u5f85\u3057\u305f\u6210\u679c\u304c\u5f97\u3089\u308c\u305a\u3001\u9006\u52b9\u679c\u3092\u62db\u304f\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u3088\u304f\u3042\u308b\u5931\u6557\u306e\u5177\u4f53\u4f8b\u3068\u5bfe\u7b56\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%A1%A7%E5%AE%A2%E3%81%AE%E3%83%8B%E3%83%BC%E3%82%BA%E3%82%92%E6%AD%A3%E3%81%97%E3%81%8F%E6%8A%8A%E6%8F%A1%E3%81%A7%E3%81%8D%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84\"><\/span>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6b63\u3057\u304f\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u5341\u5206\u306b\u7406\u89e3\u305b\u305a\u306b\u9032\u3081\u308b\u3068\u3001\u7684\u5916\u308c\u306a\u65bd\u7b56\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u3001\u671f\u5f85\u3057\u305f\u6210\u679c\u3092\u5f97\u3089\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001<strong>\u9867\u5ba2\u304c\u300c\u4f7f\u3044\u65b9\u304c\u96e3\u3057\u3044\u300d\u3068\u611f\u3058\u3066\u3044\u308b\u306e\u306b\u3001\u65b0\u6a5f\u80fd\u306e\u8ffd\u52a0\u3070\u304b\u308a\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u6839\u672c\u7684\u306a\u8ab2\u984c\u304c\u89e3\u6c7a\u3055\u308c\u305a\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u306f\u5411\u4e0a\u3057\u307e\u305b\u3093<\/strong>\u3002\u307e\u305f\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u3060\u3051\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u3057\u307e\u3044\u3001<strong>\u4ed6\u306e\u91cd\u8981\u306a\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3092\u898b\u843d\u3068\u3057\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p><strong>\u25bc\u5177\u4f53\u7684\u306a\u65bd\u7b56<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n  <ul style=\"margin: 0; padding-left: 1.2em;\">\n    <li>\u5b9a\u671f\u7684\u306a\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5b9f\u65bd\u3057\u3001\u9867\u5ba2\u306e\u58f0\u3092\u76f4\u63a5\u53ce\u96c6\u3059\u308b<\/li>\n    <li>\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u306e\u5b9f\u969b\u306e\u5229\u7528\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b<\/li>\n    <li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3068\u306e\u9023\u643a\u3092\u5f37\u5316\u3057\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3059\u308b<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%8C%E4%B8%80%E6%96%B9%E7%9A%84%E3%81%AB%E3%81%AA%E3%81%A3%E3%81%A6%E3%81%84%E3%82%8B\"><\/span>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u4e00\u65b9\u7684\u306b\u306a\u3063\u3066\u3044\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u4e00\u65b9\u7684\u306b\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001<strong>\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u7121\u8996\u3057\u305f\u308a\u3001\u753b\u4e00\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u3060\u3051\u3067\u306f\u3001\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3082\u3089\u3048\u305a\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u4f4e\u4e0b\u3057\u3066\u3057\u307e\u3044\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001<strong>\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u540c\u4e00\u5185\u5bb9\u306e\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3068\u3001\u300c\u81ea\u5206\u306b\u306f\u95a2\u4fc2\u306a\u3044\u60c5\u5831\u300d\u3068\u5224\u65ad\u3055\u308c\u3001\u958b\u5c01\u7387\u3084\u53cd\u5fdc\u7387\u304c\u4e0b\u304c\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3082<\/strong>\u3002SNS\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3067\u767a\u4fe1\u3055\u308c\u305f\u9867\u5ba2\u306e\u610f\u898b\u306b\u5bfe\u3057\u3001\u9069\u5207\u306a\u5bfe\u5fdc\u3092\u3068\u3089\u306a\u3044\u3068\u4e0d\u6e80\u304c\u84c4\u7a4d\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u25bc\u5177\u4f53\u7684\u306a\u65bd\u7b56<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n  <ul style=\"margin: 0; padding-left: 1.2em;\">\n    <li>\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b<\/li>\n    <li>SNS\u3084\u30d5\u30a9\u30fc\u30e9\u30e0\u3067\u306e\u9867\u5ba2\u306e\u58f0\u306b\u7a4d\u6975\u7684\u306b\u5bfe\u5fdc\u3057\u3001\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u308b<\/li>\n    <li>\u9867\u5ba2\u304c\u6c17\u8efd\u306b\u610f\u898b\u3092\u5171\u6709\u3067\u304d\u308b\u4ed5\u7d44\u307f\uff08\u30a2\u30f3\u30b1\u30fc\u30c8\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306a\u3069\uff09\u3092\u7528\u610f\u3059\u308b<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9F%AD%E6%9C%9F%E7%9A%84%E3%81%AA%E5%A3%B2%E4%B8%8A%E3%81%AB%E3%81%B0%E3%81%8B%E3%82%8A%E6%B3%A8%E7%9B%AE%E3%81%97%E3%81%A6%E3%81%97%E3%81%BE%E3%81%86\"><\/span>\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u306b\u3070\u304b\u308a\u6ce8\u76ee\u3057\u3066\u3057\u307e\u3046<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u304c\u3001\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u5411\u4e0a\u3092\u512a\u5148\u3057\u3059\u304e\u308b\u3068\u3001\u9006\u52b9\u679c\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001<strong>\u983b\u7e41\u306b\u5272\u5f15\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3068\u3001\u9867\u5ba2\u304c\u300c\u901a\u5e38\u4fa1\u683c\u3067\u306f\u8cfc\u5165\u3057\u305f\u304f\u306a\u3044\u300d\u3068\u3044\u3046\u6c17\u6301\u3061\u306b\u306a\u308a\u3001\u9577\u671f\u7684\u306a\u53ce\u76ca\u304c\u4f4e\u4e0b\u3057\u3066\u3057\u307e\u3044\u307e\u3059<\/strong>\u3002\u307e\u305f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u529b\u3092\u5165\u308c\u3059\u304e\u308b\u3042\u307e\u308a\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30d5\u30a9\u30ed\u30fc\u304c\u758e\u304b\u306b\u306a\u308b\u3068\u3001\u89e3\u7d04\u7387\u3084\u96e2\u8131\u7387\u304c\u9ad8\u307e\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u25bc\u5177\u4f53\u7684\u306a\u65bd\u7b56<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n  <ul style=\"margin: 0; padding-left: 1.2em;\">\n    <li>\u77ed\u671f\u7684\u306aKPI\uff08\u58f2\u4e0a\u30fb\u5951\u7d04\u6570\uff09\u3060\u3051\u3067\u306a\u304f\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3082\u6307\u6a19\u3068\u3057\u3066\u91cd\u8996\u3059\u308b<\/li>\n    <li>\u65bd\u7b56\u306b\u983c\u3089\u305a\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u4ed8\u52a0\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u691c\u8a0e\u3059\u308b<\/li>\n    <li>\u65e2\u5b58\u9867\u5ba2\u5411\u3051\u306e\u7279\u5178\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5145\u5b9f\u3055\u305b\u308b<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%A1%A7%E5%AE%A2%E3%81%AB%E3%81%A8%E3%81%A3%E3%81%A6%E3%81%AE%E3%80%8C%E8%B2%A0%E6%8B%85%E3%80%8D%E3%81%8C%E5%A2%97%E3%81%88%E3%81%A6%E3%81%97%E3%81%BE%E3%81%86\"><\/span>\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u300c\u8ca0\u62c5\u300d\u304c\u5897\u3048\u3066\u3057\u307e\u3046<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u3092\u5dfb\u304d\u8fbc\u3080\u5f62\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u969b\u3001\u3084\u308a\u65b9\u3092\u8aa4\u308b\u3068\u3001\u304b\u3048\u3063\u3066\u8ca0\u62c5\u3092\u611f\u3058\u3055\u305b\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u7acb\u3061\u4e0a\u3052\u3066\u3082\u3001\u9867\u5ba2\u306b\u7a4d\u6975\u7684\u306a\u53c2\u52a0\u3092\u5f37\u8981\u3057\u305f\u308a\u3001\u5fc5\u8981\u4ee5\u4e0a\u306b\u6295\u7a3f\u3092\u4fc3\u3059\u3068\u9006\u306b\u30b9\u30c8\u30ec\u30b9\u3092\u4e0e\u3048\u3066\u3057\u307e\u3046\u3053\u3068\u3082<\/strong>\u3002\u307e\u305f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u53ce\u96c6\u3092\u983b\u7e41\u306b\u884c\u3044\u3059\u304e\u308b\u3068\u3001\u300c\u4f55\u5ea6\u3082\u805e\u304b\u308c\u3066\u9762\u5012\u300d\u3068\u601d\u308f\u308c\u3066\u3057\u307e\u3044\u3001\u9006\u52b9\u679c\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u25bc\u5177\u4f53\u7684\u306a\u65bd\u7b56<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n  <ul style=\"margin: 0; padding-left: 1.2em;\">\n    <li>\u9867\u5ba2\u306b\u3068\u3063\u3066\u300c\u697d\u3057\u304f\u300d\u300c\u81ea\u7136\u306b\u300d\u53c2\u52a0\u3067\u304d\u308b\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b<\/li>\n    <li>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u53ce\u96c6\u306e\u983b\u5ea6\u3084\u65b9\u6cd5\u3092\u5de5\u592b\u3057\u3001\u8ca0\u62c5\u3092\u6e1b\u3089\u3059<\/li>\n    <li>\u30e6\u30fc\u30b6\u30fc\u306e\u81ea\u4e3b\u7684\u306a\u53c2\u52a0\u3092\u4fc3\u3059\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\uff08\u30dd\u30a4\u30f3\u30c8\u3084\u7279\u5178\uff09\u3092\u7528\u610f\u3059\u308b<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%96%BD%E7%AD%96%E3%81%AE%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%8C%E4%B8%8D%E5%8D%81%E5%88%86%E3%81%A7%E3%80%81%E6%94%B9%E5%96%84%E3%81%AB%E3%81%A4%E3%81%AA%E3%81%92%E3%82%89%E3%82%8C%E3%81%AA%E3%81%84\"><\/span>\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u4e0d\u5341\u5206\u3067\u3001\u6539\u5584\u306b\u3064\u306a\u3052\u3089\u308c\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4e00\u5ea6\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u305f\u3060\u3051\u3067\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u306a\u304c\u3089\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u305b\u305a\u306b\u65bd\u7b56\u3092\u9032\u3081\u308b\u3068\u3001\u4f55\u304c\u6210\u529f\u8981\u56e0\u3067\u4f55\u304c\u8ab2\u984c\u306a\u306e\u304b\u304c\u5206\u304b\u3089\u305a\u3001\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u305f\u969b\u306b\u78ba\u8a8d\u3059\u308b\u6307\u6a19\u304c\u3001\u300c\u958b\u5c01\u7387\u300d\u3084\u300c\u30af\u30ea\u30c3\u30af\u7387\u300d\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002<strong>\u6700\u7d42\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u8cfc\u5165\u3084\u7d99\u7d9a\u5229\u7528\uff09\u306b\u3069\u3046\u5f71\u97ff\u3057\u305f\u306e\u304b\u3092\u5206\u6790\u3057\u306a\u3044\u3068\u3001\u672c\u5f53\u306b\u52b9\u679c\u304c\u3042\u3063\u305f\u306e\u304b\u5224\u65ad\u3057\u306b\u304f\u304f\u306a\u308a\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p><strong>\u25bc\u5177\u4f53\u7684\u306a\u65bd\u7b56<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n  <ul style=\"margin: 0; padding-left: 1.2em;\">\n    <li>\u65bd\u7b56\u3054\u3068\u306b\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3057\u3001\u7d99\u7d9a\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b<\/li>\n    <li>A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u3069\u306e\u65bd\u7b56\u304c\u3088\u308a\u52b9\u679c\u7684\u304b\u691c\u8a3c\u3059\u308b<\/li>\n    <li>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6539\u5584\u30b5\u30a4\u30af\u30eb\uff08PDCA\uff09\u3092\u78ba\u7acb\u3059\u308b<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span 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