{"id":7537,"date":"2026-03-27T17:48:21","date_gmt":"2026-03-27T08:48:21","guid":{"rendered":"https:\/\/fungry.co.jp\/cnaps\/?p=7537"},"modified":"2026-03-31T18:16:04","modified_gmt":"2026-03-31T09:16:04","slug":"google-tag-manager","status":"publish","type":"post","link":"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/","title":{"rendered":"Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3068\u306f\uff1f\u5c0e\u5165\u30fb\u8a2d\u5b9a\u30fb\u4f7f\u3044\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac\u30102026\u5e74\u7248\u3011"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"530\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2026\/03\/260327_thumbnail-\u2013-1.jpg\" alt=\"\" class=\"wp-image-7538\" srcset=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2026\/03\/260327_thumbnail-\u2013-1.jpg 860w, 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style=\"font-family: sans-serif;\">\n  <fieldset style=\"border: 2px solid #baac8d; border-radius: 8px; padding: 25px 15px 15px;\">\n    <legend style=\"background: #baac8d; padding: 6px 10px; border-radius: 5px; color: #ffffff; font-weight: bold; margin-left: 10px; font-size: 1em;\">\n      \u3053\u306e\u8a18\u4e8b\u3067\u5206\u304b\u308b\u3053\u3068\n    <\/legend>\n    <ul style=\"font-size: 16px; line-height: 1.8; margin-top: 0; padding-left: 1.2em;\">\n      <li>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306e\u6982\u8981\n\n\n<\/li>\n      <li>Felo\u306e\u6700\u5927\u306e\u7279\u5fb4\u3067\u3042\u308b\u591a\u8a00\u8a9e\u691c\u7d22\u306e\u4ed5\u7d44\u307f\u3068\u30e1\u30ea\u30c3\u30c8\n\n<\/li>\n      <li>GTM\u3068Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA4\uff09\u306e\u9055\u3044\n\n\n<\/li>\n  <li>GTM\u306e\u30ed\u30b0\u30a4\u30f3\u65b9\u6cd5\u3068\u4f7f\u3044\u65b9\n<\/li>\n <li>\u30bf\u30b0\u30fb\u30c8\u30ea\u30ac\u30fc\u30fb\u5909\u6570\u3068\u3044\u3063\u305f\u57fa\u672c\u7528\u8a9e\u3068\u4ed5\u7d44\u307f\n\n<\/li>\n<li>GA4\u3084\u5e83\u544a\u8a08\u6e2c\u30bf\u30b0\u306e\u5177\u4f53\u7684\u306a\u8a2d\u5b9a\u65b9\u6cd5\n\n<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u8a08\u6e2c\u3084\u30b9\u30af\u30ed\u30fc\u30eb\u8a08\u6e2c\u306a\u3069\u3001\u5b9f\u8df5\u7684\u306a\u30c8\u30ea\u30ac\u30fc\u8a2d\u5b9a\u4f8b\n\n\n<\/li>\n<li>\u8a2d\u5b9a\u5f8c\u306b\u5fc5\u305a\u884c\u3046\u3079\u304d\u78ba\u8a8d\u65b9\u6cd5\u3068\u6ce8\u610f\u70b9\n\n\n<\/li>\n     \n    <\/ul>\n  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href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#%E7%84%A1%E6%96%99%E3%81%A7%E9%AB%98%E6%A9%9F%E8%83%BD%E3%81%AA%E7%AE%A1%E7%90%86%E3%81%8C%E3%81%A7%E3%81%8D%E3%82%8B\" >\u7121\u6599\u3067\u9ad8\u6a5f\u80fd\u306a\u7ba1\u7406\u304c\u3067\u304d\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#HTML%E3%82%92%E7%B7%A8%E9%9B%86%E3%81%9B%E3%81%9A%E3%82%BF%E3%82%B0%E3%82%92%E8%BF%BD%E5%8A%A0%E3%83%BB%E5%A4%89%E6%9B%B4%E3%81%A7%E3%81%8D%E3%82%8B\" >HTML\u3092\u7de8\u96c6\u305b\u305a\u30bf\u30b0\u3092\u8ffd\u52a0\u30fb\u5909\u66f4\u3067\u304d\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#%E5%85%AC%E9%96%8B%E5%89%8D%E3%81%AB%E3%82%BF%E3%82%B0%E3%81%AE%E5%8B%95%E4%BD%9C%E3%82%92%E3%83%97%E3%83%AC%E3%83%93%E3%83%A5%E3%83%BC%E3%81%A7%E3%81%8D%E3%82%8B\" >\u516c\u958b\u524d\u306b\u30bf\u30b0\u306e\u52d5\u4f5c\u3092\u30d7\u30ec\u30d3\u30e5\u30fc\u3067\u304d\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#%E5%A4%89%E6%9B%B4%E5%B1%A5%E6%AD%B4%E3%82%92%E4%BF%9D%E5%AD%98%E3%83%BB%E7%AE%A1%E7%90%86%E3%81%A7%E3%81%8D%E3%82%8B\" >\u5909\u66f4\u5c65\u6b74\u3092\u4fdd\u5b58\u30fb\u7ba1\u7406\u3067\u304d\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#%E5%A4%96%E9%83%A8%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E3%81%AE%E3%82%BF%E3%82%B0%E3%82%82%E4%B8%80%E6%8B%AC%E7%AE%A1%E7%90%86%E3%81%A7%E3%81%8D%E3%82%8B\" >\u5916\u90e8\u30b5\u30fc\u30d3\u30b9\u306e\u30bf\u30b0\u3082\u4e00\u62ec\u7ba1\u7406\u3067\u304d\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%AE%E5%B0%8E%E5%85%A5%E3%83%95%E3%83%AD%E3%83%BC\" >Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306e\u5c0e\u5165\u30d5\u30ed\u30fc<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#1_Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%AB%E3%83%AD%E3%82%B0%E3%82%A4%E3%83%B3%E3%83%BB%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%88%E4%BD%9C%E6%88%90\" >1. Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306b\u30ed\u30b0\u30a4\u30f3\u30fb\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#2_%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%88%E3%81%A8%E3%82%B3%E3%83%B3%E3%83%86%E3%83%8A%E3%81%AE%E8%A8%AD%E5%AE%9A\" >2. \u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u30b3\u30f3\u30c6\u30ca\u306e\u8a2d\u5b9a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#3_Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%AE%E3%82%A4%E3%83%B3%E3%82%B9%E3%83%88%E3%83%BC%E3%83%AB\" >3. Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%AE%E5%AE%9F%E8%B7%B5%E7%9A%84%E3%81%AA%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\" >Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306e\u5b9f\u8df5\u7684\u306a\u8a2d\u5b9a\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%EF%BC%88GA4%EF%BC%89%E3%81%AE%E8%A8%AD%E5%AE%9A\" >Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA4\uff09\u306e\u8a2d\u5b9a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#Google%E4%BB%A5%E5%A4%96%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB%E3%81%AE%E3%82%BF%E3%82%B0%E8%A8%AD%E5%AE%9A\" >Google\u4ee5\u5916\u306e\u30c4\u30fc\u30eb\u306e\u30bf\u30b0\u8a2d\u5b9a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#%E3%83%88%E3%83%AA%E3%82%AC%E3%83%BC%E3%81%AE%E8%A8%AD%E5%AE%9A%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B3\" >\u30c8\u30ea\u30ac\u30fc\u306e\u8a2d\u5b9a\u30d1\u30bf\u30fc\u30f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#%E3%80%8C%E3%83%97%E3%83%AC%E3%83%93%E3%83%A5%E3%83%BC%E3%80%8D%E6%A9%9F%E8%83%BD%E3%81%A7%E3%81%AE%E3%82%BF%E3%82%B0%E3%81%AE%E5%8B%95%E4%BD%9C%E7%A2%BA%E8%AA%8D\" >\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u300d\u6a5f\u80fd\u3067\u306e\u30bf\u30b0\u306e\u52d5\u4f5c\u78ba\u8a8d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#%E3%82%BF%E3%82%B0%E3%81%AE%E5%85%AC%E9%96%8B\" >\u30bf\u30b0\u306e\u516c\u958b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#%E3%80%90%E5%AE%9F%E5%8B%99%E3%81%A7%E5%BD%B9%E7%AB%8B%E3%81%A4%E3%80%91Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%AE%E3%83%88%E3%83%AA%E3%82%AC%E3%83%BC%E8%A8%AD%E5%AE%9A%E3%83%AC%E3%82%B7%E3%83%943%E9%81%B8\" >\u3010\u5b9f\u52d9\u3067\u5f79\u7acb\u3064\u3011Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306e\u30c8\u30ea\u30ac\u30fc\u8a2d\u5b9a\u30ec\u30b7\u30d43\u9078<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#1_%E9%9B%BB%E8%A9%B1%EF%BC%88TEL%EF%BC%89%E3%83%9C%E3%82%BF%E3%83%B3%E3%81%AE%E3%82%BF%E3%83%83%E3%83%97%E8%A8%88%E6%B8%AC\" >1. \u96fb\u8a71\uff08TEL\uff09\u30dc\u30bf\u30f3\u306e\u30bf\u30c3\u30d7\u8a08\u6e2c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#2_%E8%88%88%E5%91%B3%E9%96%A2%E5%BF%83%E3%81%AE%E9%AB%98%E3%81%95%E3%82%92%E6%B8%AC%E3%82%8BPDF%E9%96%B2%E8%A6%A7%E6%95%B0%E3%81%AE%E8%A8%88%E6%B8%AC\" >2. \u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u3055\u3092\u6e2c\u308bPDF\u95b2\u89a7\u6570\u306e\u8a08\u6e2c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#3_%E5%A4%96%E9%83%A8%E3%83%AA%E3%83%B3%E3%82%AF%E3%81%AE%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%E8%A8%88%E6%B8%AC\" >3. \u5916\u90e8\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u8a08\u6e2c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#%E8%A8%AD%E5%AE%9A%E5%BE%8C%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88%EF%BD%9CGA4%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%82%BF%E3%82%B0%E3%81%A8%E7%B4%90%E3%81%A5%E3%81%91%E3%82%8B\" >\u8a2d\u5b9a\u5f8c\u306e\u30dd\u30a4\u30f3\u30c8\uff5cGA4\u30a4\u30d9\u30f3\u30c8\u30bf\u30b0\u3068\u7d10\u3065\u3051\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%82%92%E5%88%A9%E7%94%A8%E3%81%99%E3%82%8B%E9%9A%9B%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\" >Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3092\u5229\u7528\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#GTM%E6%9C%AC%E4%BD%93%E3%81%AE%E3%82%B3%E3%83%BC%E3%83%89%E5%9F%8B%E3%82%81%E8%BE%BC%E3%81%BF%E3%81%8C%E5%BF%85%E9%A0%88%E3%81%A8%E3%81%AA%E3%82%8B\" >GTM\u672c\u4f53\u306e\u30b3\u30fc\u30c9\u57cb\u3081\u8fbc\u307f\u304c\u5fc5\u9808\u3068\u306a\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%AE%E8%AA%AD%E3%81%BF%E8%BE%BC%E3%81%BF%E9%80%9F%E5%BA%A6%E3%81%B8%E3%81%AE%E5%BD%B1%E9%9F%BF%E3%82%92%E8%80%83%E6%85%AE%E3%81%99%E3%82%8B\" >\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u3078\u306e\u5f71\u97ff\u3092\u8003\u616e\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#%E5%90%8C%E6%9C%9F%E5%87%A6%E7%90%86%E3%81%8C%E5%BF%85%E8%A6%81%E3%81%AA%E3%82%BF%E3%82%B0%E3%81%AB%E3%81%AF%E4%B8%8D%E5%90%91%E3%81%8D%E3%81%AA%E5%A0%B4%E5%90%88%E3%81%8C%E3%81%82%E3%82%8B\" >\u540c\u671f\u51e6\u7406\u304c\u5fc5\u8981\u306a\u30bf\u30b0\u306b\u306f\u4e0d\u5411\u304d\u306a\u5834\u5408\u304c\u3042\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E8%A8%AD%E5%AE%9A%E5%BE%8C%E3%81%AE%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%83%AA%E3%82%B9%E3%83%88\" >Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u8a2d\u5b9a\u5f8c\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E8%B3%AA%E5%95%8F\" >Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%A8%E3%81%AF%EF%BC%9F\" >Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%A8GA4%E3%81%AE%E9%81%95%E3%81%84%E3%81%AF%EF%BC%9F\" >Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3068GA4\u306e\u9055\u3044\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%81%AE%E3%82%BF%E3%82%B0%E3%81%8C%E5%8B%95%E3%81%8B%E3%81%AA%E3%81%84%EF%BC%88%E7%99%BA%E7%81%AB%E3%81%97%E3%81%AA%E3%81%84%EF%BC%89%E5%8E%9F%E5%9B%A0%E3%81%AF%EF%BC%9F\" >Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u30bf\u30b0\u304c\u52d5\u304b\u306a\u3044\uff08\u767a\u706b\u3057\u306a\u3044\uff09\u539f\u56e0\u306f\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/google-tag-manager\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"i-1\"><span class=\"ez-toc-section\" id=\"Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%A8%E3%81%AF%EF%BC%9F%E8%A8%88%E6%B8%AC%E3%82%BF%E3%82%B0%E3%81%AE%E4%B8%80%E5%85%83%E7%AE%A1%E7%90%86%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0\"><\/span>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3068\u306f\uff1f\u8a08\u6e2c\u30bf\u30b0\u306e\u4e00\u5143\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306b\u542b\u307e\u308c\u308b\u300c\u30bf\u30b0\u300d\uff08\u547d\u4ee4\u6587\uff09\u3092\u3001Web\u30d6\u30e9\u30a6\u30b6\u4e0a\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u4e00\u62ec\u3067\u7ba1\u7406\u3067\u304d\u308b\u7121\u6599\u30c4\u30fc\u30eb<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>Web\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9805\u76ee\u306e\u8a08\u6e2c\u306e\u305f\u3081\u306b\u8907\u6570\u306e\u30bf\u30b0\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n<ul style=\"margin: 0; padding-left: 1.2em;\">\n<li>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\n\n\n\n<\/li>\n<li>\u5e83\u544a\u8a08\u6e2c\uff08Google\u5e83\u544a\u3001Meta\u5e83\u544a\u3001LINE\u5e83\u544a\u306a\u3069\uff09\n<\/li>\n<li>\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\uff08Clarity\u3001UserInsight\u306a\u3069\uff09\n\n<\/li>\n\n<\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306b\u7d10\u3065\u3044\u305f\u30bf\u30b0\u306f\u3001GTM\u3068\u3044\u3046\u300c\u3072\u3068\u3064\u306e\u7bb1\u300d\u306e\u4e2d\u3067\u307e\u3068\u3081\u3066\u7ba1\u7406\u3059\u308c\u3070\u500b\u5225\u306bHTML\u30bd\u30fc\u30b9\u30b3\u30fc\u30c9\u306b\u8cbc\u308a\u4ed8\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u308b\u306a\u3089GTM\u306f\u300c\u9053\u5177\u7bb1\u300d\u3001\u30bf\u30b0\u306f\u300c\u9053\u5177\u300d\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u3068\u3044\u3046\u300c\u5bb6\u300d\u306e\u4e2d\u306b\u30d0\u30e9\u30d0\u30e9\u306b\u9053\u5177\u3092\u6563\u3089\u304b\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u9053\u5177\u7bb1\uff08GTM\uff09\u300d\u3092\u3072\u3068\u3064\u7f6e\u3044\u3066\u304a\u304d\u3001\u305d\u306e\u4e2d\u3067\u5fc5\u8981\u306a\u300c\u9053\u5177\uff08\u30bf\u30b0\uff09\u300d\u3092\u6574\u7406\u3057\u3066\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u51fa\u3057\u5165\u308c\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u304c\u8fd1\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%AE%E4%BB%95%E7%B5%84%E3%81%BF\"><\/span>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306e\u4ed5\u7d44\u307f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Web\u30b5\u30a4\u30c8\u306b\u300cGTM\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30b3\u30fc\u30c9\u300d\u3092\u4e00\u5ea6\u8a2d\u7f6e\u3059\u308c\u3070\u3001\u6e96\u5099\u306f\u5b8c\u4e86<\/strong>\u3067\u3059\u3002 \u3042\u3068\u306fGTM\u306e\u7ba1\u7406\u753b\u9762\u4e0a\u3067\u3001\u300c\u3069\u306e\u30da\u30fc\u30b8\u3067\u300d\u300c\u4f55\u3092\u3059\u308b\u304b\u300d\u3092\u6307\u793a\u3059\u308b\u3060\u3051\u3067\u8a08\u6e2c\u304c\u958b\u59cb\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%A8Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%EF%BC%88GA4%EF%BC%89%E3%81%AE%E9%81%95%E3%81%84\"><\/span>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3068Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA4\uff09\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3088\u304f\u6df7\u540c\u3055\u308c\u304c\u3061\u3067\u3059\u304c\u3001GTM\u3068GA4\u306f\u5f79\u5272\u304c\u660e\u78ba\u306b\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>GTM\u306f\u3001\u300c\u3053\u306e\u30dc\u30bf\u30f3\u304c\u62bc\u3055\u308c\u305f\u3089\u3053\u306e\u30c7\u30fc\u30bf\u3092\u8a08\u6e2c\u3057\u306a\u3055\u3044\u300d\u3068\u6307\u793a\u3092\u51fa\u3059\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002GTM\u81ea\u4f53\u306b\u30c7\u30fc\u30bf\u306f\u84c4\u7a4d\u3055\u308c\u307e\u305b\u3093\u3002\u4e00\u65b9\u306eGA4\u306f\u3001GTM\u304b\u3089\u306e\u6307\u793a\u306b\u3088\u3063\u3066\u9001\u3089\u308c\u3066\u304d\u305f\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u3001\u5206\u6790\u30fb\u30ec\u30dd\u30fc\u30c8\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>\u25bc GA4\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/what-is-ga4\/\">GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff09\u3068\u306f\uff1f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u65b9\u6cd5\u3068\u57fa\u672c\u7684\u306a\u898b\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/fungry.co.jp\/cnaps\/blog\/how-to-introduce-ga4\/\">GA4\u306e\u5c0e\u5165\u65b9\u6cd5\uff01\u5c0e\u5165\u5f8c\u306b\u5f79\u7acb\u3064\u521d\u671f\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u3082\u89e3\u8aac<\/a><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E5%9F%BA%E6%9C%AC%E7%94%A8%E8%AA%9E\"><\/span>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306b\u95a2\u3059\u308b\u57fa\u672c\u7528\u8a9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>GTM\u3092\u4f7f\u3044\u3053\u306a\u3059\u305f\u3081\u306b\u3001\u307e\u305a\u306f\u7ba1\u7406\u753b\u9762\u3067\u983b\u51fa\u3059\u308b5\u3064\u306e\u57fa\u672c\u7528\u8a9e\u3092\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>\u7528\u8a9e<\/strong><\/th><th><strong>\u5f79\u5272\u30fb\u6982\u8981<\/strong><\/th><th><strong>\u4f7f\u7528\u5834\u9762\u30fb\u8a2d\u5b9a\u5024<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u30bf\u30b0\uff08Tag\uff09<\/strong><\/td><td>\u30c7\u30fc\u30bf\u3092\u8a08\u6e2c\u30fb\u9001\u4fe1\u3059\u308b\u305f\u3081\u306e\u547d\u4ee4\u6587\u305d\u306e\u3082\u306e<\/td><td>\u30fbGA4\u8a2d\u5b9a\u30fbGoogle\u5e83\u544aCV\u30fb\u30ab\u30b9\u30bf\u30e0HTML<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u30c8\u30ea\u30ac\u30fc\uff08Trigger\uff09<\/strong><\/td><td>\u30bf\u30b0\u3092\u52d5\u304b\u3059\u6761\u4ef6\u3084\u30bf\u30a4\u30df\u30f3\u30b0<\/td><td>\u30fb\u5168\u30da\u30fc\u30b8\u8868\u793a\u6642\u30fb\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u8868\u793a\u6642\u30fb\u30af\u30ea\u30c3\u30af\u6642<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5909\u6570\uff08Variable\uff09<\/strong><\/td><td>\u30bf\u30b0\u3084\u30c8\u30ea\u30ac\u30fc\u5185\u3067\u4f7f\u3046\u5024\u3084\u60c5\u5831\u306e\u7bb1<\/td><td>\u30fbPage URL\uff08\u95b2\u89a7\u4e2dURL\uff09\u30fbClick URL\u30fb\u8cfc\u5165\u91d1\u984d<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u30b3\u30f3\u30c6\u30ca\uff08Container\uff09<\/strong><\/td><td>\u30bf\u30b0\u30fb\u30c8\u30ea\u30ac\u30fc\u30fb\u5909\u6570\u3092\u307e\u3068\u3081\u305f\u7ba1\u7406\u30dc\u30c3\u30af\u30b9<\/td><td>\u30fb\u30b5\u30a4\u30c8\u3054\u3068\u306b\u767a\u884c\u3055\u308c\u308bID\uff08GTM-XXXXXX\uff09<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\uff08Workspace\uff09<\/strong><\/td><td>\u30bf\u30b0\u306e\u8ffd\u52a0\u3084\u4fee\u6b63\u3092\u884c\u3046\u4f5c\u696d\u30a8\u30ea\u30a2<\/td><td>\u30fb\u30c7\u30d5\u30a9\u30eb\u30c8\u30fb\u500b\u4eba\u7528\u4f5c\u696d\u30b9\u30da\u30fc\u30b9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%A7%E3%81%A7%E3%81%8D%E3%82%8B%E3%81%93%E3%81%A8\"><\/span>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3067\u3067\u304d\u308b\u3053\u3068<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>GTM\u306f\u30012014\u5e743\u6708\u306b\u6b63\u5f0f\u7248\u304c\u516c\u958b\u3055\u308c\u3066\u304b\u3089\u5e83\u304f\u666e\u53ca\u3057\u307e\u3057\u305f\u3002\u307e\u305a\u306f\u3001GTM\u3067\u3067\u304d\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Web%E3%82%B5%E3%82%A4%E3%83%88%E3%81%AE%E8%A1%A8%E7%A4%BA%E9%80%9F%E5%BA%A6%E3%81%B8%E3%81%AE%E5%BD%B1%E9%9F%BF%E3%82%92%E6%8A%91%E3%81%88%E3%82%89%E3%82%8C%E3%82%8B\"><\/span>Web\u30b5\u30a4\u30c8\u306e\u8868\u793a\u901f\u5ea6\u3078\u306e\u5f71\u97ff\u3092\u6291\u3048\u3089\u308c\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5927\u91cf\u306e\u8a08\u6e2c\u30bf\u30b0\u3092HTML\u306b\u76f4\u63a5\u66f8\u304d\u8fbc\u3080\u3068\u3001\u30d6\u30e9\u30a6\u30b6\u304c\u30b3\u30fc\u30c9\u3092\u8aad\u307f\u8fbc\u3080\u8ca0\u62c5\u304c\u5897\u3048\u3001\u8868\u793a\u901f\u5ea6\u304c\u4f4e\u4e0b\u3059\u308b\u539f\u56e0\u306b\u306a\u308a\u307e\u3059\u3002<strong>GTM\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u8868\u793a\u3092\u90aa\u9b54\u305b\u305a\u306b\u88cf\u5074\u3067\u52d5\u304f\u300c\u975e\u540c\u671f\u51e6\u7406\u300d\u306b\u512a\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30b5\u30a4\u30c8\u306e\u4f53\u611f\u901f\u5ea6\u3092\u7dad\u6301\u3057\u305f\u307e\u307e\u591a\u6a5f\u80fd\u306a\u8a08\u6e2c\u304c\u53ef\u80fd<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%84%A1%E6%96%99%E3%81%A7%E9%AB%98%E6%A9%9F%E8%83%BD%E3%81%AA%E7%AE%A1%E7%90%86%E3%81%8C%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span>\u7121\u6599\u3067\u9ad8\u6a5f\u80fd\u306a\u7ba1\u7406\u304c\u3067\u304d\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>GTM\u306f\u3001Google\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u3042\u308c\u3070\u8ab0\u3067\u3082\u7121\u6599\u3067\u5229\u7528\u53ef\u80fd<\/strong>\u3067\u3059\u3002\u5927\u898f\u6a21\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u5411\u3051\u306b\u6709\u6599\u7248\u306e\u30d7\u30e9\u30f3\uff08GTM 360\uff09\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306a\u4f01\u696d\u30b5\u30a4\u30c8\u3084\u30e1\u30c7\u30a3\u30a2\u3067\u3042\u308c\u3070\u7121\u6599\u7248\u3067\u3082\u5341\u5206\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HTML%E3%82%92%E7%B7%A8%E9%9B%86%E3%81%9B%E3%81%9A%E3%82%BF%E3%82%B0%E3%82%92%E8%BF%BD%E5%8A%A0%E3%83%BB%E5%A4%89%E6%9B%B4%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span>HTML\u3092\u7de8\u96c6\u305b\u305a\u30bf\u30b0\u3092\u8ffd\u52a0\u30fb\u5909\u66f4\u3067\u304d\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>GTM\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u5236\u4f5c\u4f1a\u793e\u3084\u30a8\u30f3\u30b8\u30cb\u30a2\u306bHTML\u4fee\u6b63\u3092\u4f9d\u983c\u3059\u308b\u624b\u9593\u3068\u30b3\u30b9\u30c8\u304c\u7701\u3051\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002\u7ba1\u7406\u753b\u9762\u304b\u3089\u30bf\u30b0\u306eON\/OFF\u3092\u7c21\u5358\u306b\u5207\u308a\u66ff\u3048\u3089\u308c\u308b\u305f\u3081\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u958b\u59cb\u3084\u5206\u6790\u306ePDCA\u30b5\u30a4\u30af\u30eb\u304c\u683c\u6bb5\u306b\u65e9\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%AC%E9%96%8B%E5%89%8D%E3%81%AB%E3%82%BF%E3%82%B0%E3%81%AE%E5%8B%95%E4%BD%9C%E3%82%92%E3%83%97%E3%83%AC%E3%83%93%E3%83%A5%E3%83%BC%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span>\u516c\u958b\u524d\u306b\u30bf\u30b0\u306e\u52d5\u4f5c\u3092\u30d7\u30ec\u30d3\u30e5\u30fc\u3067\u304d\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u300c\u8a2d\u5b9a\u3057\u305f\u30bf\u30b0\u304c\u6b63\u3057\u304f\u52d5\u304f\u304b\u300d\u3092\u3001\u672c\u756a\u516c\u958b\u524d\u306b\u78ba\u8a8d\u3067\u304d\u308b\u30d7\u30ec\u30d3\u30e5\u30fc\u30e2\u30fc\u30c9\u304c\u3042\u308a\u307e\u3059<\/strong>\u3002\u5b9f\u969b\u306e\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u52d5\u4f5c\u3092\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3057\u3001\u8a08\u6e2c\u30df\u30b9\u3084\u30b5\u30a4\u30c8\u5d29\u308c\u306e\u30ea\u30b9\u30af\u3092\u672a\u7136\u306b\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A4%89%E6%9B%B4%E5%B1%A5%E6%AD%B4%E3%82%92%E4%BF%9D%E5%AD%98%E3%83%BB%E7%AE%A1%E7%90%86%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span>\u5909\u66f4\u5c65\u6b74\u3092\u4fdd\u5b58\u30fb\u7ba1\u7406\u3067\u304d\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>GTM\u4e0a\u3067\u300c\u8ab0\u304c\u30fb\u3044\u3064\u30fb\u4f55\u306e\u5909\u66f4\u3092\u3057\u305f\u304b\u300d\u3092\u3001\u5c65\u6b74\u3068\u3057\u3066\u81ea\u52d5\u4fdd\u5b58<\/strong>\u3067\u304d\u307e\u3059\u3002\u4e07\u304c\u4e00\u3001\u8a2d\u5b9a\u30df\u30b9\u3067\u8a08\u6e2c\u304c\u6b62\u307e\u3063\u3066\u3057\u307e\u3063\u3066\u3082\u3001\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u3067\u300c\u6628\u65e5\u306e\u72b6\u614b\u300d\u3078\u5fa9\u5143\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A4%96%E9%83%A8%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E3%81%AE%E3%82%BF%E3%82%B0%E3%82%82%E4%B8%80%E6%8B%AC%E7%AE%A1%E7%90%86%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span>\u5916\u90e8\u30b5\u30fc\u30d3\u30b9\u306e\u30bf\u30b0\u3082\u4e00\u62ec\u7ba1\u7406\u3067\u304d\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google\u88fd\u54c1\u3060\u3051\u3067\u306a\u304fYahoo!\u5e83\u544a\u3084Meta\u5e83\u544a\uff08Facebook\u30fbInstagram\uff09\u3001LINE\u5e83\u544a\u3001\u5404\u7a2e\u30c1\u30e3\u30c3\u30c8\u30c4\u30fc\u30eb\u306a\u3069\u3082\u3001<strong>\u30ab\u30b9\u30bf\u30e0HTML\u6a5f\u80fd\u3092\u4f7f\u3048\u3070GTM\u4e0a\u3067\u4e00\u5143\u7ba1\u7406<\/strong>\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"embedded-custom-banner dl single-banner\">    <p class=\"embedded-custom-banner_title\">\u95a2\u9023\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/p>    <div class=\"banner-link banner-content\">        <div class=\"banner-content_under\">            <img decoding=\"async\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2025\/01\/website-renewal.jpg\" alt=\"BtoB\u30b5\u30a4\u30c8\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u691c\u8a0e\u8005\u5fc5\u898b\uff01\u3088\u304f\u3042\u308b\u5931\u6557\u4f8b5\u9078\u3092\u5fb9\u5e95\u89e3\u8aac\r\n\" class=\"banner-img\">            <div class=\"banner-content_text\">            <p class=\"banner-title\">BtoB\u30b5\u30a4\u30c8\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u691c\u8a0e\u8005\u5fc5\u898b\uff01\u3088\u304f\u3042\u308b\u5931\u6557\u4f8b5\u9078\u3092\u5fb9\u5e95\u89e3\u8aac<br \/>\r\n<\/p>                <p class=\"banner-desc\">\u3053\u306e\u8cc7\u6599\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>            <p class=\"banner-text\">\u30fbBtoB\u30b5\u30a4\u30c8\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306e\u6d41\u308c<br \/>\r\n\u30fb\u306a\u305cBtoB\u30b5\u30a4\u30c8\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306f\u5931\u6557\u3057\u304c\u3061\u306a\u306e\u304b<br \/>\r\n\u30fb\u3088\u304f\u3042\u308b\u5931\u65575\u9078<br \/>\r\n<\/p>            <\/div>        <\/div>        <div class=\"c-card-article__btn\">            <a href=\"https:\/\/fungry.co.jp\/cnaps\/download\/website-renewal\/\">                <div class=\"c-btn-common c-btn-common--download\">                    <span class=\"c-btn-common__text\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/span>                <\/div>            <\/a>        <\/div>    <\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%AE%E5%B0%8E%E5%85%A5%E3%83%95%E3%83%AD%E3%83%BC\"><\/span>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306e\u5c0e\u5165\u30d5\u30ed\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>GTM\u3092\u4f7f\u3044\u59cb\u3081\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u975e\u5e38\u306b\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5c0e\u5165\u30d5\u30ed\u30fc\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%AB%E3%83%AD%E3%82%B0%E3%82%A4%E3%83%B3%E3%83%BB%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%88%E4%BD%9C%E6%88%90\"><\/span>1. Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306b\u30ed\u30b0\u30a4\u30f3\u30fb\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u307e\u305a\u306f\u3001<a href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Tag Manager<\/a>\u306e\u516c\u5f0f\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001<strong>\u666e\u6bb5\u696d\u52d9\u3067\u4f7f\u7528\u3057\u3066\u3044\u308bGoogle\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u30ed\u30b0\u30a4\u30f3<\/strong>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"790\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2026\/03\/image-19.jpg\" alt=\"\" class=\"wp-image-7540\" srcset=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2026\/03\/image-19.jpg 1600w, https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2026\/03\/image-19-768x379.jpg 768w, https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2026\/03\/image-19-1536x758.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%88%E3%81%A8%E3%82%B3%E3%83%B3%E3%83%86%E3%83%8A%E3%81%AE%E8%A8%AD%E5%AE%9A\"><\/span>2. \u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u30b3\u30f3\u30c6\u30ca\u306e\u8a2d\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1477\" height=\"896\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2026\/03\/image-19.png\" alt=\"\" class=\"wp-image-7541\" srcset=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2026\/03\/image-19.png 1477w, https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2026\/03\/image-19-768x466.png 768w\" sizes=\"auto, (max-width: 1477px) 100vw, 1477px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4e0a\u306e\u753b\u9762\u304c\u51fa\u3066\u304d\u305f\u3089\u3001<strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u30b3\u30f3\u30c6\u30ca\u3092\u8a2d\u5b9a<\/strong>\u3057\u307e\u3059\u3002\u30a2\u30ab\u30a6\u30f3\u30c8\u8a2d\u5b9a\u3067\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u540d\u3068\u3057\u3066\u4f1a\u793e\u540d\u3084\u7d44\u7e54\u540d\u3092\u5165\u529b\u3057\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30ca\u8a2d\u5b9a\u3067\u306f\u3001\u7ba1\u7406\u3059\u308b\u300c\u30b5\u30a4\u30c8\u540d\uff08\u30c9\u30e1\u30a4\u30f3\uff09\u300d\u3092\u5165\u529b\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u300cWeb\u300d\u3092\u9078\u629e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\u306b\u5165\u529b\u5185\u5bb9\u3092\u78ba\u8a8d\u3057\u3001\u5229\u7528\u898f\u7d04\u306b\u540c\u610f\u3059\u308b\u3068\u30b3\u30f3\u30c6\u30ca\u304c\u4f5c\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%AE%E3%82%A4%E3%83%B3%E3%82%B9%E3%83%88%E3%83%BC%E3%83%AB\"><\/span>3. Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30b3\u30f3\u30c6\u30ca\u4f5c\u6210\u5f8c\u3001\u753b\u9762\u306b<strong>\u300cGoogle \u30bf\u30b0 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u300d\u3068\u3044\u30462\u7a2e\u985e\u306e\u30b3\u30fc\u30c9\u304c\u8868\u793a<\/strong>\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n<ul style=\"margin: 0; padding-left: 1.2em;\">\n<li>\u4e0a\u306e\u30b3\u30fc\u30c9\uff1a <head> \u5185\u306e\u306a\u308b\u3079\u304f\u4e0a\u306e\u307b\u3046\u306b\u8cbc\u308a\u4ed8\u3051\u308b\n\n\n<\/li>\n<li>\u4e0b\u306e\u30b3\u30fc\u30c9\uff1a <body> \u76f4\u5f8c\u306b\u8cbc\u308a\u4ed8\u3051\u308b\n\n\n<\/li>\n\n<\/ul>\n<\/div>\n\n\n\n<p>\u3053\u308c\u3089\u3092Web\u30b5\u30a4\u30c8\u306e\u5168\u30da\u30fc\u30b8\u306b\u8a2d\u7f6e\u3057\u307e\u3057\u3087\u3046\u3002WordPress\u306a\u3069\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30d7\u30e9\u30b0\u30a4\u30f3\uff08\u4f8b\uff1aGTM4WP\uff09\u3084\u30c6\u30fc\u30de\u306e\u8a2d\u5b9a\u6a5f\u80fd\u306b\u300cGTM-XXXXXX\u300d\u3068\u3044\u3046\u30b3\u30f3\u30c6\u30caID\u3092\u5165\u529b\u3059\u308b\u3060\u3051\u3067\u5b8c\u4e86\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-2\"><span class=\"ez-toc-section\" id=\"Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%AE%E5%AE%9F%E8%B7%B5%E7%9A%84%E3%81%AA%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\"><\/span>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306e\u5b9f\u8df5\u7684\u306a\u8a2d\u5b9a\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>GTM\u304c\u5c0e\u5165\u3067\u304d\u305f\u3089\u3001\u5b9f\u969b\u306b\u30bf\u30b0\u3092\u8a2d\u5b9a\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%EF%BC%88GA4%EF%BC%89%E3%81%AE%E8%A8%AD%E5%AE%9A\"><\/span>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA4\uff09\u306e\u8a2d\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GA4\u306e\u30bf\u30b0\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 15px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n<p style=\"margin-top: 0; margin-bottom: 1.2em;\">\n<b>1.<\/b>\u30bf\u30b0\u306e\u7a2e\u985e\uff1a\u300cGoogle \u30bf\u30b0\u300d\u3092\u9078\u629e\n\n<\/p>\n<p style=\"margin-bottom: 0;\">\n<b>2\uff0e<\/b>\u30bf\u30b0ID\uff1aGA4\u7ba1\u7406\u753b\u9762\uff08\u4e0b\u56f3\u53c2\u7167\uff09\u304b\u3089\u53d6\u5f97\u3057\u305f\u300c\u6e2c\u5b9aID\uff08G-XXXXXX\uff09\u300d\u3092\u5165\u529b\n\n\n<\/p>\n<p style=\"margin-bottom: 0;\">\n\n<b>3\uff0e<\/b>\u30c8\u30ea\u30ac\u30fc\uff1a\u300cInitialization &#8211; All Pages\uff08\u521d\u671f\u5316\uff09\u300d\u307e\u305f\u306f\u300cAll Pages\u300d\u3092\u9078\u629e\n\n<\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1585\" height=\"833\" src=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2026\/03\/image-20.png\" alt=\"\" class=\"wp-image-7542\" srcset=\"https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2026\/03\/image-20.png 1585w, https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2026\/03\/image-20-768x404.png 768w, https:\/\/fungry.co.jp\/newcnaps\/wp-content\/uploads\/2026\/03\/image-20-1536x807.png 1536w\" sizes=\"auto, (max-width: 1585px) 100vw, 1585px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3053\u308c\u3067\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u57fa\u672c\u7684\u306a\u30a2\u30af\u30bb\u30b9\u8a08\u6e2c\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E4%BB%A5%E5%A4%96%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB%E3%81%AE%E3%82%BF%E3%82%B0%E8%A8%AD%E5%AE%9A\"><\/span>Google\u4ee5\u5916\u306e\u30c4\u30fc\u30eb\u306e\u30bf\u30b0\u8a2d\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Facebook\u5e83\u544a\u3084Yahoo!\u5e83\u544a\u306a\u3069\u306e\u30bf\u30b0\u306f\u3001\u300c\u30ab\u30b9\u30bf\u30e0HTML\u300d\u30bf\u30b0\u3092\u4f7f\u7528<\/strong>\u3057\u307e\u3059\u3002\u5404\u5a92\u4f53\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u767a\u884c\u3055\u308c\u305fJavaScript\u30b3\u30fc\u30c9\u3092\u30b3\u30d4\u30fc\uff06\u30da\u30fc\u30b9\u30c8\u3057\u3001\u8a08\u6e2c\u3057\u305f\u3044\u30bf\u30a4\u30df\u30f3\u30b0\uff08\u5168\u30da\u30fc\u30b8\u307e\u305f\u306f\u7279\u5b9a\u306e\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\uff09\u306b\u5408\u308f\u305b\u3066\u30c8\u30ea\u30ac\u30fc\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%88%E3%83%AA%E3%82%AC%E3%83%BC%E3%81%AE%E8%A8%AD%E5%AE%9A%E3%83%91%E3%82%BF%E3%83%BC%E3%83%B3\"><\/span>\u30c8\u30ea\u30ac\u30fc\u306e\u8a2d\u5b9a\u30d1\u30bf\u30fc\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>GTM\u306b\u304a\u3044\u3066\u3001\u30bf\u30b0\u3092\u5b9f\u884c\u3055\u305b\u308b\u300c\u6761\u4ef6\u300d\u304c\u30c8\u30ea\u30ac\u30fc<\/strong>\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u306e\u8a08\u6e2c\u306b\u304a\u3044\u3066\u3001\u3068\u304f\u306b\u3088\u304f\u4f7f\u308f\u308c\u308b3\u3064\u306e\u8a2d\u5b9a\u30d1\u30bf\u30fc\u30f3\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. \u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff5c\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u305f\u3068\u304d<\/h4>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u3092\u8a2a\u554f\uff08\u8aad\u307f\u8fbc\u307f\uff09\u3057\u305f\u969b\u306b\u30bf\u30b0\u3092\u52d5\u304b\u3059\u3001\u3082\u3063\u3068\u3082\u57fa\u672c\u7684\u306a\u8a2d\u5b9a\u3067\u3059\u3002GTM\u306e\u30c8\u30ea\u30ac\u30fc\u8a2d\u5b9a\u753b\u9762\u3067\u306f\u3001<strong>\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u300c\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u300d\u304b\u300c\u4e00\u90e8\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u300d\u306e\u3069\u3061\u3089\u304b\u3092\u9078\u629e\u3057\u3066\u4f7f\u3044\u5206\u3051\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><strong>\u25bc \u8a2d\u5b9a\u30dd\u30a4\u30f3\u30c8\u3068\u4f7f\u3044\u5206\u3051<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th><strong>\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/strong><\/th><th><strong>\u4e00\u90e8\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>\u5229\u7528\u30b7\u30fc\u30f3<\/strong><\/td><td>\u30b5\u30a4\u30c8\u5185\u306e\u3069\u306e\u30da\u30fc\u30b8\u304c\u898b\u3089\u308c\u3066\u3082\u30bf\u30b0\u3092\u52d5\u304b\u3057\u305f\u3044\u5834\u5408<\/td><td>\u7279\u5b9a\u306e\u6761\u4ef6\u306b\u5f53\u3066\u306f\u307e\u308b\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u305f\u3068\u304d\u3060\u3051\u30bf\u30b0\u3092\u52d5\u304b\u3057\u305f\u3044\u5834\u5408<\/td><\/tr><tr><td><strong>\u8a2d\u5b9a\u306e\u30b3\u30c4<\/strong><\/td><td>GTM\u306b\u521d\u671f\u72b6\u614b\u304b\u3089\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u300cAll Pages\u300d\u3092\u9078\u629e\u3059\u308b\u3060\u3051\u3067\u8a2d\u5b9a\u5b8c\u4e86<\/td><td>\u300c\u3069\u306e\u30da\u30fc\u30b8\u3067\u52d5\u304b\u3059\u304b\u300d\u306e\u6761\u4ef6\uff08URL\u306a\u3069\uff09\u3092\u5177\u4f53\u7684\u306b\u6307\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u25bc \u5177\u4f53\u7684\u306a\u6d3b\u7528\u4f8b\u3068\u8a2d\u5b9a\u30a4\u30e1\u30fc\u30b8<\/strong><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 20px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n<ul style=\"margin: 0; padding-left: 1.2em; line-height: 1.6;\">\n<li style=\"margin-bottom: 1.2em;\">\n<b>GA4\u306e\u57fa\u672c\u8a08\u6e2c\uff08\u5168\u4f53\uff09<\/b><br>\n\u300c\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u300d\u3092\u9078\u629e\u3002\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30a2\u30af\u30bb\u30b9\u72b6\u6cc1\u3092\u6f0f\u308c\u306a\u304f\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306e\u30d9\u30fc\u30b9\u8a2d\u5b9a\n<\/li>\n<li style=\"margin-bottom: 1.2em;\">\n<b>\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u3067\u306eCV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u8a08\u6e2c<\/b><br>\n\u300c\u4e00\u90e8\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u300d\u3092\u9078\u629e\u3057\u3001\u6761\u4ef6\u3092 <span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">Page URL<\/span> \u304c <span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">\u542b\u3080<\/span> <span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">\/thanks\/<\/span> \u3068\u8a2d\u5b9a\u3002\u304a\u554f\u3044\u5408\u308f\u305b\u5b8c\u4e86\u30da\u30fc\u30b8\u306a\u3069\u304c\u8868\u793a\u3055\u308c\u305f\u77ac\u9593\u3092\u300c\u6210\u679c\u300d\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\n<\/li>\n<li style=\"margin-bottom: 0;\">\n<b>\u7279\u5b9a\u30ab\u30c6\u30b4\u30ea\u306e\u95b2\u89a7\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/b><br>\n\u300c\u4e00\u90e8\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u300d\u3092\u9078\u629e\u3057\u3001\u6761\u4ef6\u3092 <span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">Page URL<\/span> \u304c <span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">\u542b\u3080<\/span> <span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">\/shoes\/<\/span> \u3068\u8a2d\u5b9a\u3002\u7279\u5b9a\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\uff08\u4f8b\uff1a\u9774\uff09\u306e\u30da\u30fc\u30b8\u3092\u898b\u305f\u4eba\u3060\u3051\u306b\u3001\u5f8c\u65e5\u5e83\u544a\u3092\u51fa\u3059\u305f\u3081\u306e\u30bf\u30b0\u3092\u52d5\u304b\u3059\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">2. \u30af\u30ea\u30c3\u30af\uff5c\u7279\u5b9a\u306e\u30dc\u30bf\u30f3\u3084\u30ea\u30f3\u30af\u304c\u62bc\u3055\u308c\u305f\u3068\u304d<\/h4>\n\n\n\n<p>\u300c\u30da\u30fc\u30b8\u8868\u793a\u300d\u3060\u3051\u3067\u306f\u6e2c\u308c\u306a\u3044\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u306e\u80fd\u52d5\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8a08\u6e2c<\/strong>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u25bc \u8a2d\u5b9a\u30dd\u30a4\u30f3\u30c8\u3068\u4f7f\u3044\u5206\u3051<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th><strong>\u30ea\u30f3\u30af\u306e\u307f<\/strong><\/th><th><strong>\u3059\u3079\u3066\u306e\u8981\u7d20<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>\u5229\u7528\u30b7\u30fc\u30f3<\/strong><\/td><td>\u5225\u306e\u30da\u30fc\u30b8\u3084\u30d5\u30a1\u30a4\u30eb\u306b\u79fb\u52d5\u3059\u308b\u30ea\u30f3\u30af\uff08HTML\u306e &lt;a> \u30bf\u30b0\uff09\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u3068\u304d<\/td><td>\u30da\u30fc\u30b8\u79fb\u52d5\u3092\u4f34\u308f\u306a\u3044\u753b\u50cf\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u9001\u4fe1\u30dc\u30bf\u30f3\u306a\u3069\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u3068\u304d<\/td><\/tr><tr><td><strong>\u8a2d\u5b9a\u306e\u30b3\u30c4<\/strong><\/td><td>\u96fb\u8a71\u756a\u53f7\u3084PDF\u3001\u5916\u90e8\u30b5\u30a4\u30c8\u306a\u3069\u3001\u9077\u79fb\u5148\u306eURL\u304c\u660e\u78ba\u306a\u5834\u5408\u306b\u4f7f\u7528<\/td><td>\u30ea\u30f3\u30af\u5148\u306eURL\u304c\u306a\u3044\u305f\u3081\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u8981\u7d20\u306e\u30af\u30e9\u30b9\u540d\u3084\u30c6\u30ad\u30b9\u30c8\u3092\u6761\u4ef6\u306b\u6307\u5b9a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u25bc \u5177\u4f53\u7684\u306a\u6d3b\u7528\u4f8b\u3068\u8a2d\u5b9a\u30a4\u30e1\u30fc\u30b8<\/strong><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 20px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n  <ul style=\"margin: 0; padding-left: 1.2em; line-height: 1.6;\">\n    <li style=\"margin-bottom: 1.2em;\">\n      <b>\u96fb\u8a71\u30bf\u30c3\u30d7\u306e\u8a08\u6e2c<\/b><br>\n      \u300c\u30ea\u30f3\u30af\u306e\u307f\u300d\u3092\u9078\u629e\u3057\u3001\u6761\u4ef6\u3092 <span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">Click URL<\/span> \u304c <span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">\u542b\u3080<\/span> <span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">tel:<\/span> \u3068\u8a2d\u5b9a\u3002\u30b9\u30de\u30db\u30b5\u30a4\u30c8\u306e\u96fb\u8a71CV\u3092\u6e2c\u308b\u969b\u306e\u9244\u677f\u3068\u306a\u308b\n    <\/li>\n    <li style=\"margin-bottom: 1.2em;\">\n      <b>\u8cc7\u6599\u8acb\u6c42\u30dc\u30bf\u30f3\u306e\u8a08\u6e2c<\/b><br>\n      \u300c\u3059\u3079\u3066\u306e\u8981\u7d20\u300d\u3092\u9078\u629e\u3057\u3001\u6761\u4ef6\u3092 <span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">Click Text<\/span> \u304c <span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">\u7b49\u3057\u3044<\/span> <span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/span> \u3068\u8a2d\u5b9a\u3002\u7279\u5b9a\u306e\u30dc\u30bf\u30f3\u304c\u3069\u308c\u304f\u3089\u3044\u62bc\u3055\u308c\u305f\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\n    <\/li>\n    <li style=\"margin-bottom: 0;\">\n      <b>\u5916\u90e8\u30ea\u30f3\u30af\u9077\u79fb\u306e\u8a08\u6e2c<\/b><br>\n      \u300c\u30ea\u30f3\u30af\u306e\u307f\u300d\u3092\u9078\u629e\u3057\u3001\u6761\u4ef6\u3092 <span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">Click URL<\/span> \u304c <span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">\u542b\u307e\u306a\u3044<\/span> <span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">\u81ea\u793e\u30c9\u30e1\u30a4\u30f3<\/span> \u3068\u8a2d\u5b9a\u3002\u81ea\u793e\u30b5\u30a4\u30c8\u304b\u3089\u5916\u90e8\u306eSNS\u3084\u63d0\u643a\u30b5\u30a4\u30c8\u3078\u79fb\u52d5\u3057\u305f\u9001\u5ba2\u6570\u3092\u628a\u63e1\u3067\u304d\u308b\n    <\/li>\n  <\/ul>\n<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">3. \u30b9\u30af\u30ed\u30fc\u30eb\uff5c\u30da\u30fc\u30b8\u306e\u3007\u3007%\u307e\u3067\u8aad\u307e\u308c\u305f\u3068\u304d<\/h4>\n\n\n\n<p><strong>\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u30da\u30fc\u30b8\u306e\u3069\u3053\u307e\u3067\u76ee\u3092\u901a\u3057\u305f\u304b\uff08\u8aad\u4e86\u7387\uff09\u3092\u53ef\u8996\u5316\u3059\u308b\u305f\u3081\u306e\u8a2d\u5b9a<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u25bc \u8a2d\u5b9a\u30dd\u30a4\u30f3\u30c8\u3068\u4f7f\u3044\u5206\u3051<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th><strong>\u5272\u5408\uff08\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\uff09<\/strong><\/th><th><strong>\u5bfe\u8c61\u30da\u30fc\u30b8\u306e\u7d5e\u308a\u8fbc\u307f<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>\u5229\u7528\u30b7\u30fc\u30f3<\/strong><\/td><td>\u30da\u30fc\u30b8\u306e\u3069\u3053\u307e\u3067\u8aad\u307e\u308c\u305f\u304b\u3092\u6e2c\u308a\u305f\u3044\u3068\u304d<\/td><td>\u7279\u5b9a\u306e\u9577\u3044\u8a18\u4e8b\u3084LP\u3067\u306e\u307f\u30b9\u30af\u30ed\u30fc\u30eb\u3092\u8a08\u6e2c\u3057\u305f\u3044\u3068\u304d<\/td><\/tr><tr><td><strong>\u8a2d\u5b9a\u306e\u30b3\u30c4<\/strong><\/td><td>\u300c10, 25, 50, 75, 90\u300d\u306e\u3088\u3046\u306b\u3001\u8a08\u6e2c\u3057\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3092\u30ab\u30f3\u30de\u533a\u5207\u308a\u3067\u5165\u529b\u3059\u308b<\/td><td>\u5168\u30da\u30fc\u30b8\u3067\u52d5\u304b\u3059\u3068\u30c7\u30fc\u30bf\u304c\u81a8\u5927\u306b\u306a\u308b\u305f\u3081\u300c\u4e00\u90e8\u306e\u30da\u30fc\u30b8\u300d\u3092\u9078\u629e\u3057\u3001URL\u3067\u5bfe\u8c61\u3092\u7d5e\u308a\u8fbc\u3080<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u4e8b\u524d\u6e96\u5099\u3068\u3057\u3066\u3001GTM\u306e\u300c\u5909\u6570\u300d\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300cScroll Depth Threshold\u300d\u306b\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u3066\u6709\u52b9\u5316\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u25bc \u5177\u4f53\u7684\u306a\u6d3b\u7528\u4f8b\u3068\u8a2d\u5b9a\u30a4\u30e1\u30fc\u30b8<\/strong><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 20px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n<ul style=\"margin: 0; padding-left: 1.2em; line-height: 1.6;\">\n<li style=\"margin-bottom: 1.2em;\">\n<b>LP\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u7279\u5b9a<\/b><br>\n\u7e26\u9577\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3067\u300c<span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">50%<\/span>\u5730\u70b9\u304b\u3089\u4e0b\u3078\u9032\u3080\u4eba\u304c\u6fc0\u6e1b\u3057\u3066\u3044\u308b\u300d\u306a\u3069\u306e\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3001\u30da\u30fc\u30b8\u6539\u4fee\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\n<\/li>\n<li style=\"margin-bottom: 0;\">\n<b>\u8a18\u4e8b\u306e\u8aad\u4e86\u7387\u8abf\u67fb\u3068\u30ea\u30b9\u30c8\u5316<\/b><br>\n\u30da\u30fc\u30b8\u306e\u6700\u4e0b\u90e8\uff08<span style=\"font-family: Consolas, 'Courier New', monospace; background: #e4d7bc; padding: 2px 5px; border-radius: 4px; font-size: 0.9em;\">90%<\/span>\u306a\u3069\uff09\u307e\u3067\u5230\u9054\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u300c\u719f\u8aad\u5c64\uff08\u95a2\u5fc3\u304c\u9ad8\u3044\u5c64\uff09\u300d\u3068\u3057\u3066GA4\u3067\u5b9a\u7fa9\u3057\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u914d\u4fe1\u30ea\u30b9\u30c8\u306b\u6d3b\u7528\u3067\u304d\u308b\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%80%8C%E3%83%97%E3%83%AC%E3%83%93%E3%83%A5%E3%83%BC%E3%80%8D%E6%A9%9F%E8%83%BD%E3%81%A7%E3%81%AE%E3%82%BF%E3%82%B0%E3%81%AE%E5%8B%95%E4%BD%9C%E7%A2%BA%E8%AA%8D\"><\/span>\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u300d\u6a5f\u80fd\u3067\u306e\u30bf\u30b0\u306e\u52d5\u4f5c\u78ba\u8a8d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u753b\u9762\u53f3\u4e0a\u306e\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u300d\u30dc\u30bf\u30f3\u3092\u62bc\u3057\u3001\u5bfe\u8c61\u30b5\u30a4\u30c8\u306eURL\u3092\u5165\u529b\u3057\u3066\u63a5\u7d9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u6761\u4ef6\u3092\u6e80\u305f\u3057\u3066\u767a\u706b\uff08\u52d5\u4f5c\uff09\u3057\u305f\u3089\u300cTags Fired\u300d\u306b\u3001\u307e\u3060\u767a\u706b\u3057\u3066\u3044\u306a\u3044\u30bf\u30b0\u306f\u300cTags Not Fired\u300d\u306b\u8868\u793a<\/strong>\u3055\u308c\u307e\u3059\u3002\u300cTags Not Fired\u300d\u306e\u30bf\u30b0\u306f\u3001\u76ee\u7684\u306e\u64cd\u4f5c\uff08\u30af\u30ea\u30c3\u30af\u306a\u3069\uff09\u304c\u78ba\u8a8d\u3055\u308c\u305f\u3042\u3068\u3067\u300cTags Fired\u300d\u306b\u79fb\u52d5\u3057\u3066\u3044\u308c\u3070\u6210\u529f\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%BF%E3%82%B0%E3%81%AE%E5%85%AC%E9%96%8B\"><\/span>\u30bf\u30b0\u306e\u516c\u958b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u78ba\u8a8d\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001\u5fc5\u305a\u300c\u516c\u958b\u300d\u30dc\u30bf\u30f3\u3092\u62bc\u3057\u3066\u304f\u3060\u3055\u3044<\/strong>\u3002\u516c\u958b\u6642\u306b\u306f\u300c\u30d0\u30fc\u30b8\u30e7\u30f3\u540d\u300d\u3068\u300c\u8aac\u660e\u300d\u3092\u5165\u529b\u3057\u307e\u3057\u3087\u3046\u3002\u300cGA4\u8a2d\u5b9a\u8ffd\u52a0\u300d\u3084\u300cMeta\u5e83\u544a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30bf\u30b0\u8a2d\u7f6e\u306a\u3069\u3068\u8a2d\u5b9a\u3059\u308b\u3068\u5206\u304b\u308a\u3084\u3059\u304f\u3001\u5c65\u6b74\u3092\u632f\u308a\u8fd4\u308b\u969b\u306b\u975e\u5e38\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%80%90%E5%AE%9F%E5%8B%99%E3%81%A7%E5%BD%B9%E7%AB%8B%E3%81%A4%E3%80%91Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%AE%E3%83%88%E3%83%AA%E3%82%AC%E3%83%BC%E8%A8%AD%E5%AE%9A%E3%83%AC%E3%82%B7%E3%83%943%E9%81%B8\"><\/span>\u3010\u5b9f\u52d9\u3067\u5f79\u7acb\u3064\u3011Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306e\u30c8\u30ea\u30ac\u30fc\u8a2d\u5b9a\u30ec\u30b7\u30d43\u9078<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\uff09\u3092\u8a73\u3057\u304f\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306e\u3001\u5177\u4f53\u7684\u304b\u3064\u6c4e\u7528\u6027\u306e\u9ad8\u3044\u30c8\u30ea\u30ac\u30fc\u8a2d\u5b9a\u30ec\u30b7\u30d4\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e8b\u524d\u306e\u6e96\u5099\u3068\u3057\u3066\u306f\u3001<strong>\u5909\u6570\u306e\u6709\u52b9\u5316\u3092\u5fd8\u308c\u305a\u306b\u8a2d\u5b9a<\/strong>\u3057\u307e\u3057\u3087\u3046\u3002GTM\u306e\u300c\u5909\u6570\u300d\u30e1\u30cb\u30e5\u30fc\u3092\u958b\u304d\u3001\u7d44\u307f\u8fbc\u307f\u5909\u6570\u306e\u300c\u8a2d\u5b9a\u300d\u30dc\u30bf\u30f3\u304b\u3089\u300cClicks\uff08Click URL, Click Text\u306a\u3069\uff09\u300d\u306e\u9805\u76ee\u3059\u3079\u3066\u306b\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u3066\u6709\u52b9\u5316\u3057\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E9%9B%BB%E8%A9%B1%EF%BC%88TEL%EF%BC%89%E3%83%9C%E3%82%BF%E3%83%B3%E3%81%AE%E3%82%BF%E3%83%83%E3%83%97%E8%A8%88%E6%B8%AC\"><\/span>1. \u96fb\u8a71\uff08TEL\uff09\u30dc\u30bf\u30f3\u306e\u30bf\u30c3\u30d7\u8a08\u6e2c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u30b9\u30de\u30db\u7d4c\u7531\u3067\u306e\u96fb\u8a71\u554f\u3044\u5408\u308f\u305b\u6570\u3092\u8a08\u6e2c\u3057\u305f\u3044\u5834\u5408\u306b\u3001\u5fc5\u9808\u306e\u8a2d\u5b9a<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u30c8\u30ea\u30ac\u30fc\u306e\u8a2d\u5b9a<\/td><td>\u30fb\u30bf\u30a4\u30d7\uff1a\u30ea\u30f3\u30af\u306e\u307f<br>\u30fb\u767a\u751f\u5834\u6240\uff1a\u4e00\u90e8\u306e\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af<br>\u30fb\u6761\u4ef6\uff1aClick URL\uff5c\u542b\u3080\uff5ctel:<\/td><\/tr><tr><td>\u30dd\u30a4\u30f3\u30c8<\/td><td>\u30ea\u30f3\u30af\u5148\u304c\u300chref=&#8221;tel:0000000000&#8243;\u300d\u3068\u306a\u3063\u3066\u3044\u308b\u8a18\u8ff0\u3092\u691c\u77e5\u3059\u308b\u305f\u3081\u3001\u756a\u53f7\u304c\u5909\u308f\u3063\u3066\u3082\u518d\u8a2d\u5b9a\u306e\u624b\u9593\u304c\u306a\u3044\u306e\u304c\u30e1\u30ea\u30c3\u30c8<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E8%88%88%E5%91%B3%E9%96%A2%E5%BF%83%E3%81%AE%E9%AB%98%E3%81%95%E3%82%92%E6%B8%AC%E3%82%8BPDF%E9%96%B2%E8%A6%A7%E6%95%B0%E3%81%AE%E8%A8%88%E6%B8%AC\"><\/span>2. \u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u3055\u3092\u6e2c\u308bPDF\u95b2\u89a7\u6570\u306e\u8a08\u6e2c<span 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URL\uff5c\u542b\u3080\uff5c.pdf<\/td><\/tr><tr><td>\u30dd\u30a4\u30f3\u30c8<\/td><td>\u300c.pdf\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u6761\u4ef6\u3092\u300c.xlsx\u300d\u3084\u300c.zip\u300d\u306a\u3069\u306b\u5909\u66f4\u3057\u3066\u8a08\u6e2c\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E5%A4%96%E9%83%A8%E3%83%AA%E3%83%B3%E3%82%AF%E3%81%AE%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%E8%A8%88%E6%B8%AC\"><\/span>3. \u5916\u90e8\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u8a08\u6e2c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u81ea\u793e\u30b5\u30a4\u30c8\u304b\u3089\u4ed6\u793e\u30b5\u30a4\u30c8\u3084SNS\u3001EC\u30b5\u30a4\u30c8\u3078\u9001\u5ba2\u3057\u305f\u6570\u3092\u8a08\u6e2c<\/strong>\u3057\u307e\u3059\u3002\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u306e\u52b9\u679c\u6e2c\u5b9a\u3082\u3053\u306e\u65b9\u6cd5\u3067\u8a08\u6e2c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u30c8\u30ea\u30ac\u30fc\u306e\u8a2d\u5b9a<\/td><td>\u30fb\u30bf\u30a4\u30d7\uff1a\u30ea\u30f3\u30af\u306e\u307f<br>\u30fb\u767a\u751f\u5834\u6240\uff1a\u4e00\u90e8\u306e\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af<br>\u30fb\u6761\u4ef6\uff1aClick 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class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30c8\u30ea\u30ac\u30fc\u3092\u4f5c\u3063\u305f\u3060\u3051\u3067\u306f\u3001\u8a08\u6e2c\u30c7\u30fc\u30bf\u306f\u9001\u3089\u308c\u307e\u305b\u3093\u3002<strong>\u5fc5\u305a\u300cGA4\u30a4\u30d9\u30f3\u30c8\u30bf\u30b0\u300d\u3092\u4f5c\u6210\u3057\u3001\u4e0a\u8a18\u3067\u4f5c\u6210\u3057\u305f\u30c8\u30ea\u30ac\u30fc\u3092\u7d10\u3065\u3051\u3066\u304f\u3060\u3055\u3044<\/strong>\u3002<\/p>\n\n\n\n<p>\u30a4\u30d9\u30f3\u30c8\u540d\u306b\u306f\u300ctap_tel\u300d\u3084\u300cdownload_pdf\u300d\u306a\u3069\u3001\u5206\u304b\u308a\u3084\u3059\u3044\u540d\u524d\u3092\u5165\u529b\u3057\u307e\u3059\u3002\u3053\u308c\u3067\u3001\u30bf\u30b0\u3092\u8a2d\u5b9a\u3057\u305f\u6570\u5024\u304cGA4\u306e\u7ba1\u7406\u753b\u9762\u4e0a\u3067\u898b\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%82%92%E5%88%A9%E7%94%A8%E3%81%99%E3%82%8B%E9%9A%9B%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\"><\/span>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3092\u5229\u7528\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>GTM\u3092\u5229\u7528\u3059\u308b\u969b\u306b\u6ce8\u610f\u3057\u305f\u3044\u70b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GTM%E6%9C%AC%E4%BD%93%E3%81%AE%E3%82%B3%E3%83%BC%E3%83%89%E5%9F%8B%E3%82%81%E8%BE%BC%E3%81%BF%E3%81%8C%E5%BF%85%E9%A0%88%E3%81%A8%E3%81%AA%E3%82%8B\"><\/span>GTM\u672c\u4f53\u306e\u30b3\u30fc\u30c9\u57cb\u3081\u8fbc\u307f\u304c\u5fc5\u9808\u3068\u306a\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GTM\u81ea\u4f53\u304c\u30b5\u30a4\u30c8\u306b\u6b63\u3057\u304f\u8a2d\u7f6e\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3001\u5185\u90e8\u306e\u30bf\u30b0\u306f\u4e00\u5207\u52d5\u304d\u307e\u305b\u3093\u3002<strong>&lt;head&gt;\u3068&lt;body&gt;\u306e\u8a18\u8ff0\u4f4d\u7f6e\u3084\u3001\u30b3\u30f3\u30c6\u30caID\u306e\u6253\u3061\u9593\u9055\u3044\u306b\u306f\u5341\u5206\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%AE%E8%AA%AD%E3%81%BF%E8%BE%BC%E3%81%BF%E9%80%9F%E5%BA%A6%E3%81%B8%E3%81%AE%E5%BD%B1%E9%9F%BF%E3%82%92%E8%80%83%E6%85%AE%E3%81%99%E3%82%8B\"><\/span>\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u3078\u306e\u5f71\u97ff\u3092\u8003\u616e\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GTM\u306f\u4fbf\u5229\u3067\u3059\u304c\u3001\u30bf\u30b0\u3092\u5897\u3084\u3057\u904e\u304e\u308b\u3068\u51e6\u7406\u8ca0\u8377\u304c\u9ad8\u307e\u308a\u3001\u30b5\u30a4\u30c8\u304c\u91cd\u304f\u306a\u308b\u539f\u56e0\u306b\u306a\u308a\u307e\u3059\u3002<strong>\u7d42\u308f\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30bf\u30b0\u3084\u3001\u4f7f\u3063\u3066\u3044\u306a\u3044\u53e4\u3044\u30bf\u30b0\u306f\u5b9a\u671f\u7684\u306b\u524a\u9664\u3057\u307e\u3057\u3087\u3046<\/strong>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%90%8C%E6%9C%9F%E5%87%A6%E7%90%86%E3%81%8C%E5%BF%85%E8%A6%81%E3%81%AA%E3%82%BF%E3%82%B0%E3%81%AB%E3%81%AF%E4%B8%8D%E5%90%91%E3%81%8D%E3%81%AA%E5%A0%B4%E5%90%88%E3%81%8C%E3%81%82%E3%82%8B\"><\/span>\u540c\u671f\u51e6\u7406\u304c\u5fc5\u8981\u306a\u30bf\u30b0\u306b\u306f\u4e0d\u5411\u304d\u306a\u5834\u5408\u304c\u3042\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30da\u30fc\u30b8\u306e\u898b\u305f\u76ee\u3092\u5287\u7684\u306b\u5909\u3048\u308bA\/B\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u306a\u3069\u306f\u3001GTM\u7d4c\u7531\u3060\u3068\u8aad\u307f\u8fbc\u307f\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u4e00\u77ac\u5143\u306e\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u308b\u300c\u30d5\u30e9\u30c3\u30b7\u30e5\u73fe\u8c61\u300d\u304c\u8d77\u304d\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<strong>\u30c4\u30fc\u30eb\u306e\u4ed5\u69d8\u3092\u78ba\u8a8d\u3057\u3001\u5fc5\u8981\u3067\u3042\u308c\u3070HTML\u3078\u306e\u76f4\u63a5\u8cbc\u308a\u4ed8\u3051\uff08\u76f4\u66f8\u304d\uff09\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044<\/strong>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E8%A8%AD%E5%AE%9A%E5%BE%8C%E3%81%AE%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%83%AA%E3%82%B9%E3%83%88\"><\/span>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u8a2d\u5b9a\u5f8c\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>GTM\u3092\u5c0e\u5165\u3057\u305f\u3070\u304b\u308a\u3060\u3068\u3001\u8a2d\u5b9a\u306b\u4e0d\u6163\u308c\u306a\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u6b63\u5e38\u306b\u52d5\u4f5c\u3059\u308b\u305f\u3081\u306e\u5fc5\u9808\u8a2d\u5b9a\u306b\u6f0f\u308c\u304c\u306a\u3044\u304b\u3001\u6ce8\u610f\u3057\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #F2EAD4; padding: 20px; border: 0px solid #F2EAD4; border-radius: 10px; word-break: break-all;\">\n<ul style=\"margin: 0; padding-left: 0; list-style-type: none; line-height: 1.6;\">\n<li style=\"margin-bottom: 1.2em;\">\n<span style=\"font-weight: bold; margin-right: 5px;\">\u25a1<\/span> <b>\u516c\u958b\u5fd8\u308c\u306f\u306a\u3044\u304b<\/b><br>\n\u30d7\u30ec\u30d3\u30e5\u30fc\u78ba\u8a8d\u5f8c\u3001\u305d\u306e\u307e\u307e\u516c\u958b\u3092\u8a2d\u5b9a\u3057\u5fd8\u308c\u308b\u30df\u30b9\u304c\u8d77\u3053\u308a\u3084\u3059\u3044\u305f\u3081\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002\n<\/li>\n<li style=\"margin-bottom: 1.2em;\">\n<span style=\"font-weight: bold; margin-right: 5px;\">\u25a1<\/span> <b>\u4e8c\u91cd\u8a08\u6e2c\u3057\u3066\u3044\u306a\u3044\u304b<\/b><br>\n\u3059\u3067\u306bHTML\u306bGA4\u30bf\u30b0\u3092\u8cbc\u3063\u3066\u3044\u308b\u5834\u5408\u3001GTM\u3067\u3082\u8a2d\u5b9a\u3059\u308b\u3068\u6570\u5024\u304c2\u500d\uff08\u91cd\u8907\uff09\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002GTM\u5c0e\u5165\u6642\u306f\u3001\u65e2\u5b58\u306e\u53e4\u3044\u30bf\u30b0\u3092\u524a\u9664\u3059\u308b\u306e\u3092\u5fd8\u308c\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\n<\/li>\n<li style=\"margin-bottom: 0;\">\n<span style=\"font-weight: bold; margin-right: 5px;\">\u25a1<\/span> <b>GA4\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d<\/b><br>\n\u5b9f\u969b\u306b\u81ea\u5206\u3067\u30b5\u30a4\u30c8\u3092\u64cd\u4f5c\u3057\u3001GA4\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u753b\u9762\u3067\u6570\u5024\u304c\u52d5\u304f\u304b\u78ba\u8a8d\u3059\u308b\u306e\u304c\u3082\u3063\u3068\u3082\u78ba\u5b9f\u3067\u3059\u3002\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E8%B3%AA%E5%95%8F\"><\/span>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Web\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3084\u5e83\u544a\u8a08\u6e2c\u306a\u3069\u306e\u300c\u6307\u793a\u300d\u3092\u3001\u30a8\u30f3\u30b8\u30cb\u30a2\u3092\u4ecb\u3055\u305a\u4e00\u62ec\u7ba1\u7406\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8a73\u7d30\u306f\u3001\u8a18\u4e8b\u5185\u306e\u300c<a href=\"#i-1\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3068\u306f\uff1f\u8a08\u6e2c\u30bf\u30b0\u306e\u4e00\u5143\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0<\/a>\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%EF%BC%88GTM%EF%BC%89%E3%81%A8GA4%E3%81%AE%E9%81%95%E3%81%84%E3%81%AF%EF%BC%9F\"><\/span>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3068GA4\u306e\u9055\u3044\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GTM\u306f\u300c\u8a08\u6e2c\u306e\u6307\u793a\u3092\u51fa\u3059\u53f8\u4ee4\u5854\u300d\u3001GA4\u306f\u300c\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u3066\u5206\u6790\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u30c4\u30fc\u30eb\u300d\u3068\u3044\u3046\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8a73\u7d30\u306f\u3001\u8a18\u4e8b\u5185\u306e\u300c<a href=\"#i-1\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3068\u306f\uff1f\u8a08\u6e2c\u30bf\u30b0\u306e\u4e00\u5143\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0<\/a>\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google%E3%82%BF%E3%82%B0%E3%83%9E%E3%83%8D%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%81%AE%E3%82%BF%E3%82%B0%E3%81%8C%E5%8B%95%E3%81%8B%E3%81%AA%E3%81%84%EF%BC%88%E7%99%BA%E7%81%AB%E3%81%97%E3%81%AA%E3%81%84%EF%BC%89%E5%8E%9F%E5%9B%A0%E3%81%AF%EF%BC%9F\"><\/span>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u30bf\u30b0\u304c\u52d5\u304b\u306a\u3044\uff08\u767a\u706b\u3057\u306a\u3044\uff09\u539f\u56e0\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30bf\u30b0\u304c\u52d5\u304b\u306a\u3044\u306e\u306f\u3001\u30c8\u30ea\u30ac\u30fc\u306e\u6761\u4ef6\u9593\u9055\u3044\u3001\u307e\u305f\u306f\u516c\u958b\u30dc\u30bf\u30f3\u306e\u62bc\u3057\u5fd8\u308c\u304c\u4e3b\u306a\u539f\u56e0\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8a73\u7d30\u306f\u3001\u8a18\u4e8b\u5185\u306e\u300c<a href=\"#i-2\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306e\u5b9f\u8df5\u7684\u306a\u8a2d\u5b9a\u65b9\u6cd5<\/a>\u300d\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001Web\u30b5\u30a4\u30c8\u306e\u8a08\u6e2c\u7ba1\u7406\u3092\u9a5a\u304f\u307b\u3069\u52b9\u7387\u5316\u3067\u304d\u307e\u3059\u3002\u6700\u521d\u306f\u6163\u308c\u306a\u3044\u7528\u8a9e\u306b\u6238\u60d1\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u300c\u30bf\u30b0\u30fb\u30c8\u30ea\u30ac\u30fc\u30fb\u5909\u6570\u300d\u306e3\u8981\u7d20\u3055\u3048\u63b4\u3081\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u81ea\u7531\u5ea6\u306f\u4e00\u6c17\u306b\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3068\u304f\u306bBtoB\u30b5\u30a4\u30c8\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3084\u904b\u7528\u306b\u304a\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u6210\u529f\u306e\u9375\u3067\u3059\u3002\u300c\u3069\u306e\u8cc7\u6599\u304c\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u305f\u304b\u300d\u300c\u3069\u3053\u3067\u96e2\u8131\u3057\u305f\u304b\u300d\u3092\u6b63\u78ba\u306b\u8a08\u6e2c\u3057\u3001\u30b5\u30a4\u30c8\u6539\u5584\u306b\u5f79\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div 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<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306e\u57fa\u790e\u77e5\u8b58\u304b\u3089\u5c0e\u5165\u65b9\u6cd5\u3001\u5177\u4f53\u7684\u306a\u8a2d\u5b9a\u624b\u9806\u3001\u5b9f\u52d9\u3067\u4f7f\u3048\u308b\u8a08\u6e2c\u30fb\u7ba1\u7406\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u3001\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002 \u300cGTM\u3092\u5c0e\u5165\u3057\u305f\u3044\u304c\u4f55\u304b\u3089\u59cb\u3081\u308c\u3070\u3044\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u300d \u300cGA4 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40,15],"labels":[71,76,77],"class_list":["post-7537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-marketing","labels-tool-utilization","labels-analysis","labels-beginner-friendly"],"acf":[],"_links":{"self":[{"href":"https:\/\/fungry.co.jp\/cnaps\/wp-json\/wp\/v2\/posts\/7537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fungry.co.jp\/cnaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fungry.co.jp\/cnaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fungry.co.jp\/cnaps\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/fungry.co.jp\/cnaps\/wp-json\/wp\/v2\/comments?post=7537"}],"version-history":[{"count":9,"href":"https:\/\/fungry.co.jp\/cnaps\/wp-json\/wp\/v2\/posts\/7537\/revisions"}],"predecessor-version":[{"id":7580,"href":"https:\/\/fungry.co.jp\/cnaps\/wp-json\/wp\/v2\/posts\/7537\/revisions\/7580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fungry.co.jp\/cnaps\/wp-json\/wp\/v2\/media\/7545"}],"wp:attachment":[{"href":"https:\/\/fungry.co.jp\/cnaps\/wp-json\/wp\/v2\/media?parent=7537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fungry.co.jp\/cnaps\/wp-json\/wp\/v2\/categories?post=7537"},{"taxonomy":"labels","embeddable":true,"href":"https:\/\/fungry.co.jp\/cnaps\/wp-json\/wp\/v2\/labels?post=7537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}